Brand name testing survey template

Question 1

What is a brand name testing survey?

Answer

In today’s world, branding is essential for visual identification. Your brand’s name needs to be clear and appealing to your audience—if it’s not, your efforts to create a product, startup or initiative are hindered from the start.

A brand name survey tests your branding from all angles, including appeal, appropriateness, trustworthiness, innovativeness, and several other categories. It will help you make sure you’ve hit the jackpot with your newest branding, or learn what you can change about your current brand name to make it more memorable, relatable, and friendly to your audience.

Question 2

What are brand name testing survey questions?

Answer

The brand name testing survey questions should test the name against different values. For this purpose, it’s best to go with a rating scale—like in the name testing template above, where the respondents have to choose a value from 1 to 5. You can ask your clients traditional questions (“How unique is the name?”) or make them agree or disagree with statements (“The name is unique”).

Here are a few brand name survey question examples:

How do you like the brand name overall?
How appropriate is the name to the brand?
How unique is the brand name?
How well does the brand name describe the product?
How trustworthy does the brand name sound to you?
How modern is the brand name?
How easy is the brand name to pronounce?
Based on the brand name, how likely are you to use the services of this company?

Branding surveys don’t have to be complicated. In fact, the shorter and simpler your survey, the more likely you are to get a diverse range of responses from your users. But even if the survey itself is simple, you still want to maximize the information you get out of them.

Adding follow-up open-ended questions is a great way to get the most information you possibly can. You’ll let your clients explain their scores and freely voice their opinions. Here are a few examples of open-ended questions you can ask:

Does the brand name remind you of any existing brands? Please specify if so.
What’s the first thing that comes to mind when you look at the name?
Do you have any suggestions about the brand name?

Question 3

How to analyze your brand name testing survey results?

Answer

Once you run your survey, you’ll see which characteristics used to describe your brand name were evaluated positively, and which scored poorly.

The results will help you steer your branding efforts and marketing in the right direction. You’ll also be able to work on your weakest points based on actual feedback instead of your guesses.

With Survicate, you’ll have access to a data analysis panel that provides a visualization of your results, so you’ll know right away which aspects didn’t resonate with your audience. This will help you make quick decisions and create benchmarks for future testing!

Question 4

How to create a brand name testing survey with Survicate?

Answer

Survicate will let you have your brand name testing survey running in five minutes from now— no coding required.

Just set up your free account and pick the software evaluation template above or create a new survey in our editor. You can add, remove, and change the questions, as well as customize the design to fit your needs.

Then, distribute your survey via email, website, web app, or mobile app.

In your account panel, you’ll find a survey report with a response breakdown and answers to your open-ended questions. You’ll be able to quickly spot trends and patterns and work on the weakest aspects of your naming.

And if you need more data points for an even more thorough analysis, integrate Survicate with your favorite tool.

All of that in a free account with no time limit.

But the best way to see how Survicate works is to try it out yourself. Set up your free account now!

Question 5

Why to ask for customer feedback when testing brand name?

Answer

Product is always the key factor that makes company successful, but branding takes it to the next level by making your product appealing, emotionally…

Becoming a brand people love starts with brand name. Your brand name defines product visual identification. To make good choice when rebranding always ask for customer feedback.

Letting your customers influence such important branding decisions engages them and makes them feel like community. As a result, customers become even more attached to your business.

Trust in customer feedback! Your promoters (and detractors) will always show you right direction you should expand.

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Brand name testing survey template

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All native integrations are
1-click and code-free

We’re here to support you 
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Brand name testing survey template

What is a brand name testing survey?

What are brand name testing survey questions?

How to analyze your brand name testing survey results?

How to create a brand name testing survey with Survicate?

Why to ask for customer feedback when testing brand name?

Large section heading

All native integrations are1-click and code-free

We’re here to support you along the way

We’re also there

All native integrations are
1-click and code-free

We’re here to support you 
along the way