Newsletter feedback survey template

Question 1

What is a newsletter feedback survey?

Answer

Newsletter feedback survey is a type of customer survey sent inside newsletters. Its purpose is to gather feedback about the newsletter to tailor it to the readers’ needs.

This method of survey distribution fits right into the customer journey and eliminates friction. The readers are already engaged and don’t have to open a separate email just to participate in a survey.

There are two ways of running a newsletter feedback survey:

Embed the survey into your newsletter for quick, frictionless feedback;
Include a link to the survey in your newsletter.

Survicate supports them both, no matter your email provider.

Question 2

How can I improve my newsletters with newsletter feedback surveys?

Answer

Sending newsletter feedback survey will let you:

Identify room for improvement. Sure, you can change things up based on your assumption, test, and tweak—but asking your subscribers what they’d like to see improved is a much easier and surefire way to optimize your newsletters.
Boost conversion and engagement rates. If your newsletter gives your subscribers just what they want, they’ll happily interact with it and stay away from the “unsubscribe” button.
Get new content ideas. Ask your audience what they’d like to read/watch/hear about next and get inspiration for your new content and email marketing initiative.
Engage in a dialogue with your subscribers. Sure, your newsletters have a “reply” button, but most subscribers stay silent anyway. A survey gives your subscriber an opportunity to speak up and makes them feel heard.

Of course, newsletter feedback surveys are just a lever that will help you grow. Your newsletter is only as good as the content and offers in it!

Question 3

What are the newsletter feedback survey questions?

Answer

Your newsletter feedback survey should focus on questions about the newsletter content.

It’s best to start your survey with a close-ended question. Ask your respondents if the newsletter fulfills their expectations, if they’d recommend it to your friends and colleagues, or simply make them rate you.

If all you want to investigate is your respondent’s general satisfaction with your newsletter, you can limit yourself to this one question—and embed the survey into your newsletter. A short question that only demands a click or a tap from the respondent will guarantee a frictionless experience and the highest response rates.

Survicate supports the following question types for the embed:

Net Promoter Score
Smiley scale
Single answer selection

Here are a few examples of close-ended newsletter feedback survey questions for inspiration:

Did you find the newsletter helpful?
How satisfied are you with the newsletter in general?
How likely is it that you would recommend this newsletter to your friends and colleagues?
How would you rate our newsletter?
How often would you like to receive our newsletter?

If you want to dig deeper and get some qualitative feedback, consider supporting your survey with follow-up questions. You can distribute a longer survey via a sharable link that opens the survey in a new tab. While this might seem like an extra step that creates friction, keep in mind that it’s also a way of eliminating random responses. You’ll receive answers only from people who care about your newsletter and want to share feedback with you.

Here are a few examples ofopen-ended follow-up newsletter survey questions:

What did you like most about the newsletter?
What would you like to read more about?
Are there any other topics you’d like to see more of in our newsletter?
Which other newsletters on the same topic are you subscribed to?
Which topics are you most interested in? (You can turn this question into a multiple selection close-ended question by adding “Mark all that apply” and providing your respondents with a list of options).

Question 4

What are the benefits of using newsletter feedback survey template?

Answer

Our newsletter survey is simple to set up and easy to implement. All you have to do is share a link or copy-and-paste an automatically generated bit of HTML code.
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This survey design is responsive. Your newsletter survey will display correctly on mobie, tablet and desktop, no matter the screen size.
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You can customize the survey to fit your brand and your newsletter layout.
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Survicate integrates with many email platforms, such as MailChimp and Intercom, so you’ll have an even easier time distributing your surveys and getting valuable data. You are free to send email surveys via every email marketing platform you want.
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Your subscribers can answer the newsletter feedback survey with a single click.
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You can also add extra survey questions or change all of them to your liking, add unlimited follow-up questions, set up survey logic, and get all the answers you need.

Question 5

How do I create a newsletter feedback survey?

Answer

With Survicate, you’ll have your newsletter feedback survey up and running in just a few clicks.

Once you set up your account, just use the newsletter feedback survey template presented above. Take it as-is, or edit the questions and design to match your brand. You can also create an email survey from scratch straight from your user panel.

After you create your perfect survey, you can integrate Survicate with an email marketing tool like Mailchimp, Intercom, Hubspot. Then, it’s time to get your sharable link or the bit of HTML code to embed in your email. And that’s it! Launch your survey and wait for the responses.

In your account panel, you’ll find a survey report with your survey results and response breakdown. You’ll be able to quickly analyze the answers, read the feedback, and find room for improvement. Of course, if you connected Survicate with your marketing tool of choice, you’ll be able to access even more data points.

But the best way to see how Survicate works is to try it out yourself. Set up your account now!

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Newsletter feedback survey template

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All native integrations are
1-click and code-free

We’re here to support you 
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Newsletter feedback survey template

What is a newsletter feedback survey?

How can I improve my newsletters with newsletter feedback surveys?

What are the newsletter feedback survey questions?

What are the benefits of using newsletter feedback survey template?

How do I create a newsletter feedback survey?

Large section heading

All native integrations are1-click and code-free

We’re here to support you along the way

We’re also there

All native integrations are
1-click and code-free

We’re here to support you 
along the way