“We had more than 1000 answers in one day using Survicate's NPS surveys. We redirected those who gave us 9 or 10 to leave a rating online. We went from 4.2 to 4.8 on Trustpilot.”
“We had more than 1000 answers in one day using Survicate's NPS surveys. We redirected those who gave us 9 or 10 to leave a rating online. We went from 4.2 to 4.8 on Trustpilot.”
Robin Tussiot
CRM Manager at Kard
EFFORTLESS SURVEYS
Run multi-channel customer feedback surveys in a snap
“Survicate integration capabilities are great and that’s a big part of the appeal. And the platform itself is very innovative and it’s so easy to set up surveys.”
“The targeting aspect of product surveys, the number of question types to choose and customizable attributes make Survicate the best survey tool I've ever used.”
Customer Effort Score (CES) is a powerful metric that reveals your customers’ satisfaction levels.
Run the CES survey to discover if your audience finds it easy to interact with your company. Smooth customer experience equals loyal clients—so make sure they don’t encounter friction.
Track, analyze, and use CES survey insights to win customer relationships that last.
Customer Effort Score (CES) lets you measure how much effort your customers put into interactions with your company. The better customer experience, the happier and more loyal they are. The higher CES scores in your product, the better user activation and customer lifetime value. This is why Customer Effort Score is an important metric that helps predict customer churn, retention rate, and future growth.
What is the CES survey?
CES survey is a tool that lets you measure your Customer Effort Score. It’s a type of transactional customer satisfaction survey. It means that it’s deployed after specific interactions with the company, during specific customer journey touchpoints. The customer should see a CES survey immediately after a chat with customer support, use of a new feature, finalized purchase, or any other meaningful action.
What are the CES questions?
The core Customer Effort Score (CES) question asks how easy it is for your clients to interact with your company. They can agree or disagree with a statement [“Our company made it easy for me to handle my issue”] or rate their effort level [“How easy was it for you to solve your issue today?”] on a seven-point scale.
Most CES surveys also include an additional, open-ended question asking for clarification [“What exactly made your interaction with our company difficult?”].
How is Customer Effort Score (CES) calculated?
To calculate Customer Effort Score (CES), divide the total sum of your CES scores by the total number of responses. So, if you received 50 answers and got a total score of 200, your CES would be 4.
What is a good Customer Effort Score?
There is no ultimate CES benchmark. Because of scale differences (not all companies apply the official seven-point scale), it’s hard to define the average scores. Of course, the higher your CES score, the better.
Generally, you should aim for an average CES of five or six (on a seven-point scale). If you have the perfect seven, it could mean your customers didn’t care enough to rate you honestly. If you scored lower than five—you have some adjustments to make.
You'll create and launch your own CES survey in a few clicks and with zero coding.
All survey templates are ready to use as they are, but you can customize their design to fit your brand. They’re available as email, website, web app, and mobile app surveys.
Once the responses start flowing, you’ll get automatic real-time reports, actionable data breakdowns, and notifications.
And if you have any questions, consult our Help Center, or reach out to Customer Support!
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