No matter how many new social media platforms or channels are launched yearly, email remains one of the best communication channels for B2B and B2C. The average person receives more than 100 emails per day, all with different purposes.
Did you know that you can also use emails for customer surveys? If you have a good list of email contacts, surveys can be an amazing way to collect customer feedback, increase customer engagement, improve your product and ultimately, get more revenue.
Today, we’ll show you some of the best email survey tools, highlighting their top features, pricing, and more.
Why email surveys?
When everything is said and done, email can still deliver amazing results, despite the enormous amounts of spam. The average open rate for an email in 2022 is 21.3%, which isn’t phenomenal but can still bring you closer to your customers or target audience.
And while surveys on your website are out there for everyone to see, that’s the main issue - you’re not focused on a specific group.
If you’re looking for a way to use emails for feedback, you’ll love our Email survey guide, with actionable tips on how to create your entire email feedback strategy from scratch.
Emails allow you to get in front of specific segments of your customers and survey the people you want to know more about. For example, customers who churned, free trials who never upgraded to a paid plan, customers who don’t use the product very often, and much more.
You can get in front of highly targeted audiences and ask them questions that will move the needle for your product and business.
To do that, you need the help of dedicated survey software on top of your email marketing tool. It needs to have the following:
Easy to use
A good number of survey templates
Plenty of integrations with popular email marketing tools
A great free trial with affordable paid plans
Today, we prepared a selection of the very best email survey tools based on those precise criteria. Let’s get started.
If there’s a survey type that you’ve heard of, it can be done in Survicate. Our survey platform covers some of the most popular survey types, such as:
You can embed each of the numerous survey types you can create in Survicate in various ways. Besides using them on your website, one of the most popular ways is to embed them into emails.
To do this, Survicate integrates with the most renowned email marketing tools, including ActiveCampaign, CampaignMonitor, ConvertKit, GetResponse, MailChimp, Klaviyo, and many others. And even if your favorite device is not on the list, you can employ Zapier to hook it to Survicate in minutes.
This means that you can not only get survey responses directly from emails, but you can also tie survey results to your contacts in your favorite email tool. For example, you can create automation so that customers with high NPS scores are put on a special list in ActiveCampaign, where you can nudge them for an upsell, ask for testimonials, or something else.
Survicate has many survey templates for different situations and uses cases, whether for a product, marketing, customer experience, customer service, or something entirely different. Do you have no idea where to get started? We have your back.
Regarding pricing, Survicate has a free plan that can give you a taste of the tool, offering one survey with unlimited responses stored for up to 7 days. Paid plans start at $89 per month, unlocking powerful integrations with all the email tools mentioned above.
It’s hard to talk about customer surveys without mentioning many's default tool - Google Forms. It has two main benefits - it’s easily accessible and free. If you only do a few surveys here and there, it’s the best solution you can go for.
Google Forms has a lot going for it - the user-friendly interface, and you can create surveys in minutes. You can send an email link with the study and instantly collect the responses in a separate Google Sheet. Here, you get access to all the information with statistics on how many people choose which option.
It supports skip logic and page branching, and you can embed different media formats to make your surveys look more engaging. That’s about it. That’s where the benefits end.
Google Forms surveys are not embeddable into emails, and the best you can do is send a link to the survey as a part of the email text. Not a huge deal to some but your click-through rate will suffer.
Also, the design of Google Forms surveys is rather basic, and you don’t have too many customization options. There are a few colors and logos here and there, but the chances of creating an on-brand survey are slim. Not to mention the complete lack of any kind of integrations.
Overall, Google Forms is a good tool for running a quick survey here and there. However, you should look elsewhere if you want to run robust, on-brand surveys and have results integrated with your essential software.
In the world of best survey tools, think of this as Adidas in terms of sneakers. Sure, there are better, cheaper, and more modern ones, but this one is still riding the coattails of its old glory. And this is no joke - SurveyMonkey was launched back in 1999.
The free plan has lots to grab, including 40 survey templates and three main ways to send out your surveys - including emails.
Regarding pricing, things get a bit complicated with SurveyMonkey, as you can choose between team and individual plans. However, for the team ones, you also get prices per particular user, which defeats the purpose.
To cut a long story short, you can get the cheapest plan for $32 per month, securing up to 15,000 responses per year. The sad part is - there are no integrations available with any email tools except for the enterprise plan. And even then, all you get is Marketo, Eloqua, and Salesforce.
Overall, SurveyMonkey is, in many ways, a dinosaur compared to the modern alternatives listed below. The lack of flexibility, proper integrations, and a strange pricing plan make it a rather unattractive choice and leads customers to look for SurveyMonkey alternatives.
Jotform is a popular form builder, and it rubs shoulders with giants such as Typeform, which we’ll talk about in a minute. The wealth of customization options, the easy user experience with no coding required, and the ability to integrate your data with other tools make it a logical choice.
There are 800+ survey templates available in their library, which is just a fraction of their total templates - 7,000+. It’s easy to see that surveys are not the primary use of Jotform.
For email use, there are 20 integrations with popular tools such as ConstantContact, Mailchimp, Aweber, SendGrid, and many others.
You can use all the integrations and the templates in the free plan, but you only get up to 5 surveys and 100 questions per survey - and 100 responses per month—a solid offer. Paid plans start at $25 per month, which unlocks 25 forms and 1,000 submissions per month.
Even if you’re not into surveys, you have heard of Typeform. It’s a popular way of collecting information as it allows anyone to create a good-looking form and start collecting information, be it customer data, registrations, or something else.
Speaking of which, there is one thing you have to give to Typeform - it looks great, and the user experience is unparalleled. Compared to tools like Google Forms, it does look groundbreaking and super smooth.
They have a free plan that packs a good punch, too. You can use logic jumps which is not common outside of a paid plan, and you can connect your data to Google Sheets or Zapier - opening a world of opportunities. However, you can only collect up to 10 responses per month.
The cheapest paid plan is $25 per month, unlocking only up to 100 responses per month, but you do get unlimited surveys and questions. If you hope to embed your surveys in emails, you better use Mailchimp because that’s the only integration you get in this plan.
Overall, it’s an impressive package, but you have to jump for the higher pricing plans to get the true value out of Typeform.
In case you’re looking for something more than just surveys, this should be right up your alley. While others brand themselves as survey software, SurveySparrow calls itself an omnichannel experience management platform. Besides the standard surveys, they offer 360 surveys for employees, offline surveys, and a chatbot for your website.
It’s intended for an enterprise audience, which is how the company markets itself. Some features include survey white labeling, custom domains for your surveys, and custom email addresses to send those emails.
SurveySparrow pricing is complicated. There are three tiers - Personal, Business, and 360 assessments geared toward different users. Each tier has three other pricing plans. So, nine plans in total.
There are three email tools SurveySparrow integrates with ActiveCampaign, Aweber, and MailChimp - a decent choice of integrations compared to some competitors here. What’s important to know is that within the Personal tier, you can only use email surveys in the most expensive, Premium plan. It costs $29 per month, and you get up to 2,000 survey responses and 6,000 email shares.
Overall, it’s a decent option for enterprise users who want the full, custom, Whitelabel experience. The complex pricing and lack of flexibility may be a deal breaker for smaller users.
When a tool calls itself “the leading email survey platform,” you tend to expect a lot. Email surveys are just a part of the QuestionPro offer; on paper, that offer looks pretty enticing.
Making survey changes is fairly straightforward, thanks to the drag-and-drop interface. You can grab up to 300 different email survey templates and edit them to your liking. You also get options like randomization, survey logic, and branching to spice things up.
The free plan gives unlimited surveys and questions, but you only get 300 responses per survey, which is pretty decent. However, you don’t get any integrations with email marketing tools in this plan.
To send surveys through emails, you need to get the most expensive plan, the Team version of QuestionPro. Unfortunately, there is no publicly available pricing. However, the only plan below this one costs $99 per month so expect Team to be more expensive. The worst part is that you get access to Marketo from all email marketing tools.
Overall, it promises a lot but fails to deliver. When you add the high pricing and the surprising lack of email marketing integrations, it’s not our top choice.
Email is perhaps the most powerful communication channel today, and surveys are a superb method for collecting customer feedback. Combine the two, and you have a recipe for making your business grow while making your customers happier.
Any decent survey tool can create surveys, but it takes the right features to do email surveys correctly. Today, we showed you some more and some less successful choices for this job.
Kings is the creative owner of Brainy Bees. Kinga has over ten years of experience in marketing and delivering a bespoke customer experience across the B2B and B2C fields while redefining a client-first approach. She knows that insights are everywhere, kindness in business is no longer optional, and simply following trends is no longer enough. Also, Kinga operates at SaaStock as a Country Leader.
NET PROMOTER, NPS, AND THE NPS-RELATED EMOTICONS ARE REGISTERED U.S. TRADEMARKS, AND NET PROMOTER SCORE AND NET PROMOTER SYSTEM ARE SERVICE MARKS, OF BAIN & COMPANY, INC., SATMETRIX SYSTEMS, INC. AND FRED REICHHELD.