Market research survey template for SaaS

Question 1

What is Survicate’s market research survey template?

Answer

Survicate's market research survey template is an editable questionnaire (future) SaaS companies use when initiating product development projects.

They let entrepreneurs back up hunches with quantitative data and qualitative feedback. They help validate initial product concepts, develop them, and acquire long-term product visions.

The surveys also help develop data-driven product marketing strategies. They let entrepreneurs identify key features to include in MVPs, develop winning pricing plans, and nail down their product positioning.

To see what they look like, check out Survicate's employee performance survey template above!

Question 2

Why should SaaS companies send out a market research survey?

Answer

Most SaaS companies operate in highly competitive markets. Market research surveys let them analyze their target markets. They help:

1. Better understand consumers' needs and sentiments about competition.

2. Explore the financial viability of new product ideas.

Such concept testing surveys are initial product research only. Initial but vital. The feedback they gather enables making data-driven decisions and planning additional tests.

Sending out such market research surveys is particularly important in the case of SaaS companies operating in dense markets. It helps SaaS startups identify their niche and develop core differentiators with high barriers to entry.

Question 3

Can I customize the market research survey template to fit my specific needs?

Answer

Our survey templates are designed to be flexible, so you can use them as they are or treat them as inspiration for your own custom survey. You can modify, add, or delete questions, apply logic to make the questions flow naturally, change the background or branding, and even modify the CSS to change the look and feel of the survey.

The benefits of customizing our market research survey template are numerous. By tailoring the survey to your specific needs, you can ensure that you're getting the insights you need to make informed business decisions. You can also improve response rates by making the survey more engaging and relevant to your audience.

Customizing the survey also allows you to align the survey with your brand identity, which can help you build trust and credibility with your audience. By adding your branding elements, such as logos or colors, you can create a more cohesive brand experience for your customers.

Finally, customizing the survey can save you time and resources compared to designing a survey from scratch. By using our template as a starting point, you can leverage the expertise of our research experts and take advantage of best practices for survey design.

So go ahead and customize our market research survey template to fit your specific needs. We're here to help if you have any questions or need assistance along the way!

Question 4

What questions do SaaS ask in a market research survey?

Answer

The following market research questions should be enough to verify if you're moving in the right direction:

What's your job title?
What size company do you work for?
What industry does your company operate in?

Asking about the sector, the company size, and the respondent's role within that company will help you select your primary niche to target.

Thanks to these questions, you'll also be able to sift the relevant survey responses from the irrelevant ones.

When was the last time you experienced [a problem]?

By asking about the last time someone experienced a pain point you solve, you verify the size of the market and see if the niche is worth your time.

Did you use any tools to solve the problem?
What tools did you use to cope with the problem? (Name the brand names if you can.)
What are the advantages and shortcomings of using the tool you used?

The questions above are part of your competitive research. Ask those questions even if you've performed desk research. This way, you'll gain insights into consumers' perspectives. You may also discover market players who are your indirect competition and who you haven't taken into account.

How did you solve the problem?

With this survey question, you're trying to identify indirect competitors—Remember not to limit respondents by offering them a list of possible answers. By not guiding them, respondents will name-drop solutions they used that you haven't heard of.

On a scale of 1-10, how pressing was the problem for you?
Which of the following price ranges is fair to quote for a solution that solves the problem?

These questions let you prioritize features to implement and test your pricing strategy.

Check out Survicate's market research survey template above!

Question 5

Can I use a market research survey to gather feedback from my existing customers?

Answer

At Survicate, we offer a range of survey templates that are specifically designed for different purposes. While our market research survey template is excellent for collecting insights from an external audience, we recommend using a different template if you're looking to gather feedback from your existing customers.

One of the templates that we recommend for this purpose is our User Persona survey template. This template is designed to help you understand your customers' needs, goals, and pain points so that you can create products and marketing materials that are tailored to their needs. With this survey, you can gather information about your customers' demographics, job titles, hobbies, and more.

Another template that we recommend for gathering feedback from your existing customers is our Innovation Ideas research survey template. This template is designed to help you gather ideas and feedback on potential new products, features, or services. With this survey, you can ask your customers about their preferences, pain points, and ideas for how you can improve your offerings.

Finally, we also offer a Customer Discovery survey template, which is designed to help you gather insights into your customers' needs at the discovery stage of design projects as part of the customer development methodology. It is designed to gather information from new customers by asking specific questions that can uncover their real jobs, pains, and gains.

By analyzing the responses to the survey, product managers can identify any incorrect assumptions they might have had and adjust their project to better suit the customers' needs.

All of these templates are easy to use and come with pre-built questions that are designed to help you get the insights you need. You can also customize the questions to fit your specific needs. Plus, all of our templates are fully mobile responsive, so your customers can take the survey on any device.

The benefits of using our templates for gathering feedback from your existing customers are numerous. By collecting feedback from your customers, you can better understand their needs and preferences, which can help you create products and marketing materials that resonate with them. You can also identify areas where you can improve your offerings, which can help you increase customer satisfaction and loyalty.

Question 6

How to use Survicate's market research survey template?

Answer

Setting up, launching, and analyzing a market research campaign is super easy with Survicate:

1. Edit the survey template

Click the button above the page (next to the template's preview) and sign up with your business email. By doing so, you're signing up for a Flexible account. You can use our tool for free until you collect 100 responses.

Once you sign up, feel free to play around with the template. Edit and customize it according to your needs by adding or deleting questions and the survey microcopy. Use skip logic to make sure you're asking relevant questions only. (For high response rates, surveys should be short and sweet.)

2. Configure the survey

Configure the survey by setting response limits and run time.

Survicate integrates with Slack and Microsoft Teams. To have the market research survey answers flow directly into these tools, which is handy for your team, enable the integration in the feedback collection tool.

3. Send the survey

In the case of market research surveys, you're going to distribute the survey as a link across chosen social media channels. To do so, copy the survey link the Survicate platform generates and paste it into the body of your social media post.

Survicate gives you real-time access to survey responses. To avoid potential problems with the campaign, keep track of the statistics early on in the campaign. This will help you react quickly if any tweaks are needed.

4. Analyze the survey results

On top of having the responses delivered to your inbox, you can track the market research in the tool panel while the campaign is still live.

Start monitoring the survey performance early on after the campaign launch. Keeping track of the statistics will enable you to act quickly if any tweaks are needed to improve the survey response rates.

Finally, analyze your market research survey responses and develop strategies based on the results.

Survicate is a hassle-free tool that gives entrepreneurs, marketers, and product teams consumer feedback necessary to develop successful products.

Sign up today.

Question 7

How many responses do I need to collect for my market research survey to be valid?

Answer

The number of responses you need to collect for your market research survey to be valid can vary depending on a few factors.

One of the most important factors to consider is the size of your overall population. For example, if you're targeting a very niche market with only a few potential respondents, you may not need as many responses to get statistically significant results. On the other hand, if you're targeting a larger market, you'll likely need more answers to get accurate data.

Another factor to consider is the level of precision you need. Generally speaking, the more precise you need your results to be, the more responses you'll need. For example, suppose you're trying to determine the exact percentage of your target market that prefers one feature over another. In that case, you'll likely need more responses than if you're trying to get a general idea of their preferences.

So, how many responses do you need to collect for your market research survey to be valid? The answer is that it depends. However, you can follow some general guidelines to help you determine the right sample size.

One common rule of thumb is to aim for a sample size of at least 100 respondents. This is a good starting point, but keep in mind that you may need more or fewer responses depending on your specific circumstances.

Another way to determine your sample size is to use a sample size calculator. These calculators take into account factors such as your population size, confidence level, and margin of error to give you an estimate of how many responses you'll need to get statistically significant results.

For example, let's say you're targeting a population of 10,000, and you want a confidence level of 95% and a margin of error of 5%. In such a case, you would need a sample size of 370 respondents to get statistically significant results.

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Market research survey template for SaaS

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Market research survey template for SaaS

What is Survicate’s market research survey template?

Why should SaaS companies send out a market research survey?

Can I customize the market research survey template to fit my specific needs?

What questions do SaaS ask in a market research survey?

Can I use a market research survey to gather feedback from my existing customers?

How to use Survicate's market research survey template?

How many responses do I need to collect for my market research survey to be valid?

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