A content rating survey template is a short smiley scale survey for marketing teams to trigger on websites - blog posts or landing pages - or publish on any other content asset.
It lets you gauge how satisfied your audience is with the content.
When enhanced with follow-up questions, it can help develop successful content marketing plans as well as improve search rankings and website conversion rates.Â
Feel free to click through the content rating survey template above!
Content rating surveys help marketing teams understand the context of their marketing personas - their motivations and problems. The feedback they provide helps:
Content rating surveys enable marketers to produce educational content that engages the audience and converts visitors into leads. By showing a content rating survey on websites, marketing teams gain insights that speed up content creation and help them create engaging content plans in a short time.Â
In short, trigger a content rating survey on your media platforms if you want to:Â
Any company that is customer-centric can benefit greatly from using a content rating survey template. It's a powerful tool to help you better understand your audience and create more effective content.
By collecting feedback from users, they can gain insights into what types of content are most engaging and relevant to their audience. They create a more user-focused content strategy that resonates with their target market.
By collecting feedback on specific campaigns, marketing professionals can gain valuable insights into the most effective messaging and tactics. This can help them refine their marketing strategy and create campaigns that better resonate with their audience.
Creating persona-orientated content is becoming increasingly important in today's digital world. Content rating surveys can help create a more targeted content strategy tailored to the needs and interests of specific customer segments.
Apart from marketers, the content rating survey template caters to the needs of customer support and customer experience teams. By understanding what types of content are most helpful to customers, they can create better support materials and improve overall customer experience.
In short, any customer-centric company can benefit from using a content rating survey template. It's a powerful tool to help marketers and CX professionals better understand their audience and create more compelling content that resonates with them.
When it comes to content rating surveys, the types of content that can be rated are really up to you. In our Survicate template, we ask about an article, a podcast, and a video, but you can definitely customize it to suit your needs.
That being said, here are some common types of content that companies often rate using a content rating survey template:
The list could go on and on, really. Essentially, any type of content that your company creates can be rated using a content rating survey template.
Now, you might be wondering why it's important to rate content on a regular basis. Well, there are a few reasons for this.Â
First of all, it helps you understand what's working and what's not. By collecting feedback from your audience, you can gain valuable insights into what types of content are most engaging and effective.
Secondly, regular content rating surveys can help you identify trends and patterns over time. This can help you refine your content strategy and create more effective content that resonates with your audience.
Finally, regular content rating surveys can help you stay on top of changes in your audience's preferences and needs. As your audience evolves, so should your content strategy. Regular content rating surveys can help you keep up with these changes and continue to create content that meets their needs.
In summary, there are many types of content that can be rated using a content rating survey template, and it's important to rate your content on a regular basis in order to stay on top of changes in your audience's preferences and needs.
On top of the standard smiley scale questions "How would you rate the content… ?", add follow-up questions like:
‍Feel free to check out the content rating survey template above.
Using Survicate’s content rating survey template is pretty straightforward:
Once you do that, you're ready to play around. Edit and customize the survey template according to your needs:
When you have all the questions polished, decide where on your website you're going to have the survey and how you're going to display it: Are you going to embed it below blog posts or do you prefer to make it pop up on your website? Or, maybe you're organizing a webinar and you want to email the survey to the attendants?
If you’re going to email the survey, connect Survicate with your CRM or marketing automation tool. This way, the survey respondents won't be anonymous, which will enable you to contact them directly. Â
Or, do you prefer to make it pop up on your website? We recommend you use Survicate's website exit-intent survey template and customize it to your needs if that is the case.Â
Suppose it's your first time running a website survey with Survicate. In that case, add the Survicate tracking code to your site. Do so via Google Tag Manager, Segment, or WordPress plugin, or by copying and pasting a line of code the feedback collection tool generates for you.
We also recommend integrating Survicate with Slack or Microsoft Teams. This way, you'll have the survey responses flow directly into your communication channels. It'll make feedback handling easy for your marketing teams.Â
Once you've finished setting up the survey, you're ready to send it and analyze the results. To check the survey performance, go to the tool's panel. Keeping an eye on the statistics will help you react quickly if any tweaks are needed to improve the survey response rates.Â
It's also worth mentioning that Survicate gives you real-time access to survey responses. On top of having them delivered to your inbox, you can see the content ratings in the tool panel while the campaign is live.
The respondents have taken the time to leave their feedback and help you build a content strategy. Make sure you close the feedback loop by sending them a follow-up message. Thank them for the feedback, and encourage them to subscribe to newsletters or other content distribution channels.Â
Survicate is a hassle-free tool that empowers marketers with insights to increase conversion rates on all the stages of the funnel. The content rating survey is a great starting point for marketers to begin their adventure with the tool. Check the template out.Â
You can distribute your survey template in many different ways, depending on the type of content you're producing and the audience you're trying to reach.Â
Survicate's content rating survey template comes in four different versions, each designed for a different distribution channel: email, mobile, website or in-product, and an Intercom one.
Let us break down each version for you:
With the email survey template, you can send your survey directly to your email subscribers. This is a great way to get feedback from your most loyal followers and can help you improve your email marketing strategy.
The mobile survey template is perfect for getting feedback from users on the go. You can use this template to gather feedback from mobile app users or anyone who accesses your content on their mobile device.
 The website or in-product survey template can be triggered directly in your website or app. This allows you to gather feedback from users as they interact with your content or product.
If you're using Intercom as your customer messaging platform, you can use Survicate's Intercom survey template to gather feedback from your users directly within the Intercom interface.
Using Survicate's content rating survey template, you can distribute your survey using the channel that makes the most sense for you and your audience. So, get started on gathering feedback to help improve your content and keep your audience engaged!
It's great to hear that you've collected data from your content rating survey template. Now it's time to analyze the data and use it to improve your content.
One way to analyze the data is to use Survicate's powerful yet user-friendly reports. Survicate's reports are automatically generated while the survey is still collecting responses so that you can analyze the data in real time.
Survicate's reports provide a quantitative data breakdown, allowing you to see your audience's overall ratings and responses. You can also filter the data by different segments, such as location or device, or other custom attributes to gain further insights.
In addition to the quantitative data breakdown, Survicate's reports also include a word cloud that analyzes the open-ended answers provided by your audience. This feature lets you quickly identify common themes and topics important to your audience.
Overall, Survicate's reports provide a comprehensive and easy-to-understand analysis of the data collected from your content rating survey template. Using these reports, you can gain valuable insights into your audience's preferences and use this information to improve your content and meet their needs.
Ensuring the validity and reliability of a content rating survey template is crucial to ensure that the data you collect accurately reflects the opinions and preferences of your audience.Â
One important step is using reliable survey tools like Survicate to create and distribute your survey. Survicate is a trusted tool used by companies across various sectors, providing a high level of reliability and validity.Â
Additionally, it's crucial to design clear and unbiased survey questions and to distribute the survey to a representative sample of your audience to ensure the data is as accurate as possible.
Here are some best practices to keep in mind to get the most out of your survey:
When rating content, it's important to collect feedback immediately after your customers consume it. Bear it in mind when configuring the survey.
The shorter your survey, the more likely people are to complete it. Focus on gathering the most critical information and avoid adding unnecessary questions.
Be sure to ask questions clearly and concisely, avoiding any biased or leading language that could sway respondents' answers. This will help ensure the accuracy and reliability of your data.
Using different rating scales, such as Likert scales or numerical scales, can help you gather more detailed information about respondents' opinions.
Open-ended questions allow respondents to provide more detailed feedback and insights. Be sure to include a few open-ended questions in your survey to get a more complete picture of your audience's opinions.
Before launching your survey, be sure to test it with a small group of people to ensure it's easy to understand and functioning properly.
Once you've collected the data, be sure to analyze it carefully and use the insights to improve your content.
By following these best practices, you can create an effective content rating survey that provides valuable insights into your audience's preferences and helps you deliver content that meets their needs.
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