Unique Value Proposition validation survey template

Question 1

What is Survicate's Unique Value Proposition validation survey template?

Answer

Survicate's Unique Value Proposition validation survey is a pre-designed survey that helps product managers test their understanding of target users' jobs, pains, and gains included in their Unique Value Proposition templates.

It follows the best practices described in David J. Bland's and Alex Osterwalder's Testing Business Ideas. And it enables product managers to quickly validate their understanding of the personas and prioritize the jobs, pains, and gains with potential users.

Question 2

Why use a value proposition validation survey template?

Answer

All too often, designers rely solely on their intuition when choosing what to focus on in their projects. Running a brief validation survey that tests hypotheses about users is time-efficient, cost-effective, and gives a project a head-start.

It lowers the uncertainty level and can help uncover new insights into the users' needs.

Ultimately:

A Unique Value Proposition validation survey speeds up the project.
It minimizes the failure risk.
It increases the chances of building innovative solutions.

Check out the value proposition survey template above!

Question 3

What questions are included in a value proposition survey template?

Answer

The goal of a value proposition survey is to validate your assumptions about the persona's jobs, pains, and gains. So, the survey template asks questions that will help you check if your prioritization is right, detect false assumptions, and discover new insights into the personas' lives.

Check the survey template out to see what the validation survey looks like.

Question 4

How to use Survicate's UVP validation survey template?

Answer

Survicate’s value proposition survey template is a simple survey made of ranking and open-ended questions. We like putting our money where the mouth is, so the survey is easy to set up:

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1. Start an account.

Click the button above the page (next to the template's preview) and sign up with your business email. By doing so, you're signing up for a Flexible account. You can use our tool for free until you collect 100 responses.

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2. Edit and customize the survey to your needs.

Once you've signed up, you'll be taken to the survey template in Survicate's tool panel. It's almost ready. The only thing you need to do is replace the [ ] brackets with the names of the jobs, pains, and gains from your Unique Value Proposition template.

Optionally, you can tweak the microcopy if it doesn't appeal to your audience. If you want to test just a few jobs, pains, and gains, you can consider changing the survey template by adding 10-point Likert scale questions.

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3. Configure the survey.

If you're going to send the survey using a marketing automation tool, like Active Campaign or Mailchimp, select the platform from the drop-down list you'll find in the tool. If you do so, the survey responses won't be anonymous to you. (It's an optional step, though.)

You may also want to let the respondents retake the survey - enable the option in the tool!

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4. Connect 3rd party tools

As we've mentioned - Survicate connects with CRMs, marketing automation tools, or collaboration software. You need to enable the integrations before the survey is sent to use them.

It takes just a couple of steps and does not require coding skills. Simply follow the guidelines in the tool!

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5. Send the survey.

The UVP validation survey template we've created is a survey you can either email or send as a link. To embed it in an email body - copy the code generated by the tool. You'll need a 3rd party marketing automation platform to distribute the survey in this way.

If you'd rather send the survey through other channels (e.g., social media), copy the survey link generated by the tool and send it in your preferred way.

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6. Analyze the results.

Survicate gives you real-time access to survey responses. You can have them flow into your mailbox, Slack, or Microsoft Teams, or you can access them in the survey report in Survicate's panel.

In the panel, you’ll find survey statistics and response breakdown, as well as a word cloud of the most frequently used topics. The tool does all the analysis for you! :)

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Are you working on the Unique Value Proposition of your product? Have your target group help you choose the jobs, pains, and gains to focus on.

Don't hesitate. Give the survey a try! 🚀

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Unique Value Proposition validation survey template

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All native integrations are
1-click and code-free

We’re here to support you
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Unique Value Proposition validation survey template

What is Survicate's Unique Value Proposition validation survey template?

Why use a value proposition validation survey template?

What questions are included in a value proposition survey template?

How to use Survicate's UVP validation survey template?

Large section heading

All native integrations are1-click and code-free

We’re here to support youalong the way

We’re also there

All native integrations are
1-click and code-free

We’re here to support you
along the way