Event survey template

Question 1

What is an event survey?

Answer

An event survey is a questionnaire you send to the event attendees to collect their feedback on the conference or training when it's over. It lets you learn from your mistakes and discover what went well and should be left unchanged.

Question 2

Why use the event survey?

Answer

Organizing an event is always a challenge. On the one hand, there are a lot of variables to coordinate, and many factors are beyond your control. On the other hand - in this day and age - people's expectations are set high.

You've put a lot of effort into organizing an event, so it's only wise to maximize your learnings. An event survey helps you do just that.

Depending on the survey questions you include in it, you'll learn what has gone awry and what the attendees appreciated about the event. You can also use the opportunity to ask for inspiration for future events. Or, you can use the survey to measure your marketing channels' effectiveness and see if you've managed to build a brand.

Question 3

What questions to ask in an event survey?

Answer

With the event evaluation survey, you want to learn what the attendees make of the experience. Remember to ask about different aspects of the event:

The content of the talks
Lectures
Logistics
Technicalities

And use both closed and open-ended questions for better results.

The survey shouldn't be too long, so choose areas that are most important to you before you decide on the questions to include.

If you think you'd like to improve the marketing side, collect feedback related to marketing communication. If your gut feeling tells you some talks may have been subpar, focus on collecting feedback on the speakers and topics. If you worry that the logistics might have fallen short of expectations, ask about the attendees' feelings about it.

Here are examples of event survey questions that can help you collect the feedback you need:

How satisfied are you with the event?
On a scale of 1-10, how likely are you to recommend this event to people who share your interests?

Feel free to choose whether you use the CSAT question or the NPS one. Both will help you gauge the attendees' satisfaction, and both are great "conversation" openers allowing you to learn more later on.

How would you describe the event to a person who shares your interest?

What is your biggest takeaway from the event?

The answer to these questions will provide you with a feed for your marketing communication. You'll also be able to obtain quotes to use on your social media channels.

Did the event meet your expectations?

The question can be a good starting point to delve deeper and ask about the attendee's motivations and interests. When analyzing the responses to this question, tag the answers to extract the predominant topics. You can then choose what to take into account when organizing future events.

How easy was it to find information about the event on our website?

The answer to this will help you make adjustments next time you organize an event. It will also be useful for the UX designers taking care of the website.

How did you hear about the event?

The social media reports give you volumes of data. But their performance metrics don't necessarily tell you where the attendees first learned about your event.

Those are only five of many questions you can include in your post-event questionnaire. We share more ideas in the event survey template above. ‍

Feel free to check it out!

Question 4

How to use the event survey template?

Answer

It's pretty straightforward:

1. Sign up free of charge.

To access the survey, click the button above the page (next to the template's preview) and sign up with your business email. By doing so, you're signing up for a Flexible account. You can use our tool for free until you collect 100 responses.

2. Edit the survey template.

Once you sign up, the system takes you directly to the event survey template. When you're there, feel free to edit the template slightly, adjusting the survey questions to your needs.

Consider changing the tone of the survey questions to one that will better appeal to your audience. Add or delete questions. Remember to apply skip logic, which enables showing subsequent questions based on previous answers. This way, you'll ask only relevant questions and offer a better user experience.

If you plan to organize more events in the future, we'd recommend you adjust the survey colors and background to better fit your brand. You can further add your company's or organization's logo to the survey. Adding your brand's logo is a paid feature, though.

3. Decide on the survey distribution.

If you're going to use CRM or a marketing automation tool to email the survey, make sure you select it from the list of tools Survicate integrates within the survey platform. This will also ensure that the responses aren't anonymous and that you can always contact the respondents.

Moreover, when emailing the survey, remember to embed it in the email body rather than sending it hyperlinked to a CTA button. Our experience shows this significantly increases the survey response rates.

4. Add a communication tool.

Survicate integrates with communication platforms like Slack or Microsoft Teams. Use the integration to have the responses flow directly to your collaboration tool. It'll make feedback collection an integral part of your team's workflow. You'll be notified of the answers that pour in.

5. Collect and analyze the results.

It's a good idea to keep an eye on the campaign's performance while it's rolling - some alterations may be needed to improve the open or response rates. Luckily, Survicate enables you to access survey responses while a survey is still running. To find the campaign statistics, go to the tool's panel.

6. Put the feedback to good use.

Asking for feedback on the work you've done takes humility and a certain dose of professionalism. Congratulations on these. With this mindset, we're sure the future event you'll organize will be fantastic!‍

We're happy to help. Feel free to give the template above a try. And ... happy learning! 🚀

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Event survey template

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All native integrations are
1-click and code-free

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Event survey template

What is an event survey?

Why use the event survey?

What questions to ask in an event survey?

How to use the event survey template?

Large section heading

All native integrations are1-click and code-free

We’re here to support you along the way

We’re also there

All native integrations are
1-click and code-free

We’re here to support you 
along the way