“We had more than 1000 answers in one day using Survicate's NPS surveys. We redirected those who gave us 9 or 10 to leave a rating online. We went from 4.2 to 4.8 on Trustpilot.”
“We had more than 1000 answers in one day using Survicate's NPS surveys. We redirected those who gave us 9 or 10 to leave a rating online. We went from 4.2 to 4.8 on Trustpilot.”
Robin Tussiot
CRM Manager at Kard
EFFORTLESS SURVEYS
Run multi-channel customer feedback surveys in a snap
“Survicate integration capabilities are great and that’s a big part of the appeal. And the platform itself is very innovative and it’s so easy to set up surveys.”
“The targeting aspect of product surveys, the number of question types to choose and customizable attributes make Survicate the best survey tool I've ever used.”
The HubSpot CRM is one of the most famous CRM solutions ever.
For businesses of all kinds, it offers a range of features that are hard to find in many other competitors. In addition to the CRM, they have a CMS (content management system) similar to WordPress.
One of the reasons for its popularity is that HubSpot offers integrations for different aspects of marketing and sales. With the right survey tool, you can create a CSAT survey and have your results go straight to your CRM.
In this blog post, we'll show you 8 of the best CSAT tools you can use with HubSpot to measure how happy your customers are with your products or services and the overall customer experience of your sales funnel. However, if you are not using HubSpot yet, here are the 13 Best Customer Satisfaction Tools for 2024 that offer more universal solutions to address this specific use case.
Table of contents
What is CSAT, and what are CSAT tools?
CSAT is an abbreviation that stands for customer satisfaction. You will get the full definition of customer satisfaction and the whole context of its importance from reading this guide: Customer Satisfaction: Why It’s Important in 2024.
You can collect feedback through CSAT surveys and in-person interviews. Companies often use CSAT tools to improve their products or services based on what customers think about them.
If you’re already using HubSpot as your CMS and CRM, you’ll want to use tools that let you use CSAT surveys with it - effortlessly. Here are our top eight picks for this use.
Survicate: 2,000+ installs
Let’s start with Survicate: one of the most reliable CSAT tools for harvesting continuous customer insights. Out of all eight tools, this one has the most installs from the HubSpot marketplace.
All HubSpot plans are compatible with Survicate. Moreover, Survicate's HubSpot integration is available on the free trial, making it easy to test the tool before you commit to a paid plan.
💡 What are the top features of Survicate x HubSpot integration?
create events and contact properties from HubSpot poll responses
trigger HubSpot workflows
achieve up to 83% completion rates by integrating surveys into HubSpot emails
invite unlimited users for better collaboration
run endless survey questions and implement versatile types of surveys
utilize HubSpot segments and send surveys to the right customers
have access to over 400 survey templates, including NPS, CES, and CSAT
⭐ Do users like Survicate?
G2 rates Survicate with 4.7 stars. The reviews of satisfied users emphasize strong elements such as ease of use, a wide variety of features, and excellent customer service.
🏷️ How much will it cost me?
Survicate offers a free 10-day trial which comes with all of the Best plan features, including native integrations with over 30 third-party tools.
HubSpot's plans are fully compatible with SurveySparrow. In general, SurveySparrow is a platform for managing omnichannel experiences. This CSAT tool empowers businesses to improve employee and customer satisfaction and product experience.
Easy-to-use surveys in HubSpot for an omnichannel customer experience - with SurveySparrow
💡 What are the top features of SurveySparrow?
you can secure payment acceptance with payments forms
you run customer satisfaction campaigns with SurveySparrow’s CSAT surveys
1,514 customer reviews. According to reviews, SurveySparrow has pros (such as a smooth interface) and cons (such as a lack of customization options). Similarly to Survicate, this integration is compatible with all HubSpot plans.
🏷️ How much will it cost me?
There are several pricing plans available at SurveySparrow, including a free plan. Plans range from personal to business, starting at $19 per month.
Another HubSpot integration that can help you run Hubspot surveys is InMoment, formerly known as Wootric. Essentially, it's a cloud-based customer satisfaction tool.
Enterprise customer feedback tool - InMoment
InMoment helps brands make informed decisions and build stronger customer relationships by leveraging feedback. Founded in 2002, the platform helps businesses collect customer and employee feedback.
💡 What are the top features of InMoment?
you can build a network of brand promoters
you can design micro surveys to create memorable customer experiences
you can track and enhance the customer journey at specific touchpoints
Moving on, another Hubspot survey integration that helps with CSAT is AskNicely. This tool provides healthcare, financial services, real estate, and property management solutions.
Professional looking surveys embeddable in HubSpot - with AskNicely
Using Helpwise’s team inbox, customer support teams can respond to customer queries across multiple channels.
Get shared inboxes for your entire team + surveys with HelpWise
As of now, Helpwise provides team inboxes for SMS, email, Facebook, WhatsApp, Twitter, and even live chat. Helpwise also offers features like a website chat widget and a knowledge base in addition to its shared team inboxes.
💡 What are the top features of Helpwise?
you can assign message threads and emails to the right people
you can tag and label email threads
you can answer common queries quickly
you can communicate with colleagues using email threads
⭐ Do users like it? Helpwise is rated 4.6 out of 5 based on 153 customer reviews.
🏷️ How much will it cost me?
Depending on your subscription plan, you can start using Helpwise for $25 per month. There’s also a plan for $50 monthly, as well as a custom-made solution to tailor your needs with an individual quote.
The SurveySensum Experience Management Platform is a technology tool that allows brands to decode customers' feedback into actionable insights. It offers various functionalities depending on your needs.
Not the cheapest tool out there, but SurveySensum communicates with HubSpot pretty well
Something worth noting is that all plans work with all HubSpot plans, including the free plan.
SurveySensum has a broad range of possible pricing options. You can use this tool for free if you plan to have fewer than 25 survey responses monthly.
The more survey responses - the higher the pricing. However, anything above that will cost you between $61 and $624 per month. It’s certainly not the cheapest solution on the market.
As we’re heading to the end of this list, next up, we have Zonka Feedback - the customer satisfaction tool and employee feedback software.
Run surveys in HubSpot and with your employees with Zonkafeedback
With ZonkaFeedback’s HubSpot Integration, users can measure customer experience and track customer experiences with metrics like customer satisfaction, net promoter score, and customer effort. All thanks to CSAT, NPS, and CES surveys.
Moreover, teams can run workflows for happy customers and reduce churn with real-time data synced in HubSpot Contacts.
💡 What are the top features of ZonkaFeedback?
you can send email surveys
you can capture feedback on your website or in your app
you can measure the complete customer experience
you can track the voice of the customer with CX metrics
⭐ Do users like it?
With a 4.7 out of 5 stars rating on G2 based on 62 customer reviews, Zonka Feedback can be considered a fairly stable solution. Reviews mention various pluses. For example, the survey builder is “easy to use and offers many customization options.”
🏷️ How much will it cost me?
One thing about Zonka Feedback is that it doesn’t offer a free plan. Hence, you can only use it if you pay (except for the free 15-day trial). As for pricing plans, there are 6 to choose from 2 personal and four businesses.
They start from $29 up to over $499. If that isn’t enough, you can also subscribe to various add-ons, such as SMS credits ($100 per month) or additional users ($19 per month). Hence, the variety is quite wide.
The last CSAT tool we would like to introduce to you, with just a little over 20 installs, is Simplesat.
Effortlessly close the feedback loop by connecting HubSpot and SimpleSat
It’s a tool used by people like operations directors, service managers, and business owners to collect, measure and publish customer feedback.
Subscribers can perform various tasks through Simplesat's HubSpot integration. In addition to updating contacts and custom objects with rating details, they can create follow-up tickets with feedback. Furthermore, you can sync ticket details to give teams complete control and transparency over customer satisfaction.
💡 What are the top features of Simplestat?
you can update contact properties with rating information
you can create custom objects from feedback
you can keep contacts always up to date
you can create follow-up tickets from the feedback
⭐ Do users like it?
There are various software review sites with Simplesat user reviews, such as Capterra, G2, and GetApp. The last platform reports a rating of over 4.5 stars out of 5. Users mention multiple pros and cons.
For example, a pro is the tools’ page guides to help users learn the tool. On the other hand, some of the potential cons include issues with getting customer feedback, as well as limited customization features.
🏷️ How much will it cost me?
Simplesat doesn’t fall into the category of the cheapest tools. Their plans begin at $99 per month. They only have two plans; the other is $249 per month. There’s a chance to get a custom plan, but the pricing will be custom.
There is a slight difference in the use case of each tool, as you probably noticed. Thus, your specific needs as a subscriber will play a significant role in your decision-making process.
However, we can focus on the common feature: CSAT surveys.
Our #1 recommendation is Survicate if you're looking for affordable pricing, guaranteed quality, and rich features.
Why? That’s because Survicate has everything that CSAT surveys users are looking for:
over 2000 installs on the HubSpot marketplace
a wide range of features
intuitive survey builder
ink survey responses to existing contact properties in HubSpot
enrich your survey results with contact properties and use them as filters
Check out the Survicate-HubSpot integration by signing up for a 10-day free trial today!
Kinga Edwards
Customer Experience Expert at Survicate
Find me on:
Kinga is the creative owner of Brainy Bees. Kinga has over ten years of experience in marketing and delivering a bespoke customer experience across the B2B and B2C fields while redefining a client-first approach. She knows that insights are everywhere, kindness in business is no longer optional, and simply following trends is no longer enough. Also, Kinga operates at SaaStock as a Country Leader.
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