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Learn about your users’ experiences
Find out which areas require improvement
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The function of user experience has skyrocketed as companies have turned their attention to ensuring that their products and services – both on and offline – are pleasing to their clients to use. How many times have you felt confused or lost while using a product?
Chances are you didn’t enjoy the experience and wouldn’t choose to replicate it. Poorly designed user experiences are both painful and exhausting. It’s a source of unnecessary frustration for clients and you can avoid it!
For your user, frustrating user experiences have a simple solution: abandon the product and find a better one as a substitute.
It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.
— Michael / Head of Marketing at Looka
Yet, for you, as the creator of the product/owner of the company, their abandonment has a grave outcome.
It results in a decrease in return on investment (ROI), low customer satisfaction, rising churn among users, and inactive user accounts…and the list goes on and on and on.
So, how do you keep track of whether your products offer a good user experience? A user experience (UX) survey!
Keep reading to learn how you can craft your optimal user experience survey using a template.
This user experience survey template allows you to ask your users about the most important areas of good UX. These surveys require only a few questions and can be really simple.
What you’re seeking is how your product/service is being experienced and how you can improve that experience if it isn’t up to par. Good UX survey questions do the following:
Depending on the answers to these questions, you can ask follow-up questions to learn about the source of their difficulty. You may be surprised to learn how seemingly small features on a site can make a big difference.
For example, if you’re testing the usability of your online product, you may get feedback from a client that you utilized the wrong colors on your interface. The client may have expected a red button to abandon their current process, but instead, they were redirected to the next step.
If this is the case, then it’s an easy fix as soon as you know that it’s an issue for your client. Another example is in the realm of physical products.
When everything is written in fine print, sometimes individuals can’t discover it easy. Think of the elderly or others whose eyesight may not be the best. If crucial information is being missed because of where it is printed, you want to know about it!
User experience surveys are a great way to discover how you can improve your process and these are just two examples. Don’t stop there! Once you have this information, analyzing your results is how you can make sure you put it into action.
After you collect your responses via this UX survey, your product team will be armed with valuable user insights (i.e. everything they need to take your business to the next level!).
This means they will know which features need to be changed or fixed as soon as possible and will know where to take your product in the future. Utilize this user experience survey template to your advantage and know all the insights that can improve your client’s experience.