A website design survey investigates what your visitors think about your website experience from the UX and brand perspectives.
It will let you find if your website is easy to navigate, successfully communicates your messages and products, and remains user-friendly.
Website design surveys are usually launched as website pop-ups to catch the respondents when they’re the most engaged and have had a chance to interact with your pages.
Customer feedback acquired through a website design survey will let you find out if your website is easy to use and in line with your brand.
If you keep improving your website according to your users’ needs and suggestions, here's what you can expect:
One of the ways businesses can attract clients and win against the competition on the market is by creating an amazing customer experience. And for online businesses, most (if not all) steps in the customer journey happen on a website.
If you take care of your UX and website design, your visitors will have an easier time browsing your site.
A well-designed website might not impact your bottom line directly. However, it is one of the factors that influence if your audience wants to do business with you or not.
Just think about it: How many times have you gotten lost while trying to find the right information on a product or during payment? Have you ever abandoned a shopping cart just because you’ve felt frustrated with using a website?
If the website visitors are forced to deal with a chaotic design or logically flawed navigation, they might just move on to a competitor.
A well-designed website leads to increased time–on-website, lowered bounce rates, better conversion rates… All of these factors might move a needle for your site’s performance in search results.
A good website design survey lets you collect customer feedback on the website's usability and appearance. The survey questions should give you insights into how you can tweak your UX and brand communication to your users’ liking.
Here are a few examples of website design survey questions:
*You can investigate just one aspect of your website, or create a matrix question to ask about multiple areas at once.
Feel free to mix and match these questions to create your own survey – or just use the ready-to-go website design survey template above.
Survicate will let go from an idea to a running survey in just a couple of minutes. And it’s not just a figure of speech – according to G2, Survicate is the fastest-to-implement tool in its category.
Just click the “Send this survey for free” button above—or set up a free account and pick the “Website design survey” template from the template library.
In both cases, you can customize the question and survey design to fit your needs.
Once your survey is built, set up targeting. It’s a very important step since you probably don’t want the survey to show up to every visitor every time they open your site. Find the “Triggers” section on the “Target” tab of the survey creator. You’ll be able to decide when and where your survey appears, choose to show the survey only to specific audience segments, and set up the display frequency.
If it’s your first time running a website survey with Survicate, you have to add the Survicate tracking code to your site (automatically via Google Tag Manager, Segment, or WordPress plugin, or by copying and pasting a line of code). After that, you’ll be able to launch all your subsequent surveys by simply clicking a “Start now” button.
You can also connect Survicate to a third-party tool – such as an analytics tool to enhance the data on your visitors, or a collaboration tool to share feedback with your team and receive notifications. Check out all the available integrations to discover other possibilities.
Once your survey is launched and you start getting responses, you can access them from your analytics dashboard. You’ll be able to see the response breakdown, check the answers to open-ended questions to analyze recurring trends, and export the data.
But the best way to see how easy it is to run surveys with Survicate is to try it out yourself. Set up your free account now – no credit card required. Or check out our paid plans if you need more responses and extra features!