5 Questions 2 minutes to complete

Consumer Preference Survey Template

Click on the left to test our interactive survey!


Reach out to customers and learn who they are

Find out what they value in your product the most

Distribute your consumer preference form through your favorite marketing & communication tools

Understand your consumers’ preferences

In the competitive digital realm, it’s more important than ever to stay in touch with your clients’ needs, hear their opinions, and learn more about how you stand against the competition. You’ll be able to do all this, and so much more, with our ready to use consumer preference survey template!

The endless benefits of consumer preference surveys

Want to know how you can tap into the wealth of insight your customers can provide?

Our consumer preference template allows you to learn about your clients’ opinions, their satisfaction with your products or services, whether they believe you offer good value for money, and much more.

It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.

— Michael / Head of Marketing at Looka

Another unbeatable benefit?

With a survey like this, you’re proactive – and not just reactive, like many companies online. This means that through surveying your customers, you’re more likely to hear how you can improve from your customers firsthand, instead of reading words of criticism about your brand on online review platforms or social media.

Get ahead of your competition with consumer preference surveys

There’s nothing more valuable to your company or blog than your very own customer preference insights. Your paying customers and prospects can take your business to a whole new level.

With this template, you’ll be able to derive a list of new ideas on how you can offer your clients more of what they need and strengthen your position in the market.

The insight you glean from your client preference surveys will show you how to get ahead of the competition, how to enrich your offer to speak directly to your ideal customers, and how you can make some quick tweaks to your website user experience and marketing copy to give your customers a better experience.

These benefits are a few key examples of the hundreds of possible perks!

Dive deeper with follow-up questions

Our consumer preference survey template allows you to apply something called “skip logic”. This means that if a person answers “yes” to a certain question, they can automatically skip the next if it’s irrelevant. But, perhaps even more importantly, it also means that if a person gives a certain answer to a question, you’ll be able to automatically display a follow-up question that dives in deeper to why they gave that response.

This allows you to find out more about what you’re doing right or wrong, what your customer service staff are doing that customers find helpful or frustrating, and any reasons individual to that person that makes their opinion more or less important to you. In other words, you can find and focus on the responses that require action.

Become a brand customer champion

Once you’ve collected all your responses you can view your results with the Survicate survey analysis panel. This tool lets you visualize your results and see overarching trends at a glance. It makes understanding customer preferences easy, shows you recurrent answers, and makes your next steps for improving your customer experience crystal clear.

So, prepare to learn A LOT about the “how’s and why’s” behind client behavior and motivation!

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