Survicate's e-commerce consumer preference survey lets you uncover what matters most for your audience - in terms of the shop's offer and the services offered.
Thanks to asking the customer satisfaction question, the survey lets you gauge how well you do, despite all the room for improvement/innovation.
The survey investigates the motivations behind your buyers’ choices. Its goal is to discover how well your e-commerce does with respect to the areas that matter most to your audience.
Is your target audience hunting for the lowest prices? Do they prioritize good UX and customer experience, or is there anything else you should do to win their loyalty? The more you know about your (potential) customers' preferences, the more likely you are to provide customer-centric services and improve the bottom line.
We suggest splitting the survey into a couple of parts.
Ask questions about the importance of price, selection, or sustainability of your products. Investigate what other services are a must for your audience.
And do the reality check: Ask how satisfied your customers are with the online shopping experience you provide. It will help you put things in perspective, and the follow-up questions to the CSAT one will offer additional feedback to help you plan future next steps.
For more specific examples of questions, feel free to check out the survey template above!
By doing this, not only will you offer a better, more cohesive experience for your audience, but you'll also ensure higher survey response rates.
Once you distribute the survey, monitor its performance closely. Should you have an insufficient number of responses, change the distribution channel. All the templates are easily accessible in the product and are easy to set up and run.
The latter is super handy as it spares you hours of manually tagging all responses and then counting the tags. Survicate automates this tedious process and presents respondents' predominant keywords, grading them along the way. This way, you can easily see recurring patterns in their responses.