E-commerce consumer preference survey template

Question 1

What is Survicate’s e-commerce consumer preference survey?

Answer

Survicate's e-commerce consumer preference survey lets you uncover what matters most for your audience - in terms of the shop's offer and the services offered.

Thanks to asking the customer satisfaction question, the survey lets you gauge how well you do, despite all the room for improvement/innovation.

The survey investigates the motivations behind your buyers’ choices. Its goal is to discover how well your e-commerce does with respect to the areas that matter most to your audience.

Is your target audience hunting for the lowest prices? Do they prioritize good UX and customer experience, or is there anything else you should do to win their loyalty? The more you know about your (potential) customers' needs, the more likely you are to provide customer-centric services and improve the bottom line.

Question 2

What are the benefits of creating a consumer preference survey?

Answer

Not only does Survicate’s e-commerce consumer preference survey investigate the motivations behind your buyers’ choices, but it aims to discover which aspects of your retail business matter the most to your customers.
Is your target audience hunting for the lowest prices? Do they prioritize good UX and customer experience? Or, are they big on fast delivery and the ability to choose a deliverer?
All of these are important questions for any business with the ambition to be customer-centric. What is more, they can potentially improve your shop’s bottom line.

Question 3

What questions do I ask in my e-commerce consumer preference survey?

Answer

We suggest splitting the survey into a couple of parts.

The first one investigates your target audience's attitudes to the goods offered.
The second one examines what your customers expect of you in terms of processes and service designs.
The 3rd one measures your customer's satisfaction with your services so that you have additional insights to help you prioritize.

Ask questions about the importance of price, selection, or sustainability of your products. Investigate what other services are a must for your audience.

And do the reality check: Ask how satisfied your customers are with the online shopping experience you provide. It will help you put things in perspective, and the follow-up questions to the CSAT one will offer additional feedback to help you plan future next steps.

For more specific examples of questions, feel free to check out the survey template above!

Question 4

How to run the e-commerce consumer survey with Survicate?

Answer

Setting up and running surveys is ultra-intuitive with Survicate. If you’re new to research or customer feedback software, start with the template we offer at the top of this page.
Decide what template type will be most suitable to measure the preferences of your target group . Will it be most convenient for them to interact with a survey on their phones or web browsers? Or would you prefer to email them the link to the survey alongside the order confirmation?
Once you’ve made that decision, click the "Send this survey for free" button. You'll be asked to sign up. Feel free to benefit from our 7-day-long free plan. 7 days should give you a sufficient amount of feedback to act on.
Once you sign up, the system takes you directly to the consumer preference template. Feel free to edit and customize it to your needs:
Add or delete questions and make them relevant to respondents by applying logic.
If needed, tweak the tone of the survey questions to match your brand's tone of voice.
Customize the survey - add your brand's color palette or logo to match your brand better.

By doing this, not only will you offer a better, more cohesive experience for your audience, but you'll also ensure higher survey response rates.

PRO TIP:

Once you distribute the survey, monitor its performance closely. Should you have an insufficient number of responses, change the distribution channel. All the templates are easily accessible in the product and are easy to set up and run.

Survicate integrates with communication platforms like Slack or Microsoft Teams. If you want the responses to drip in directly to your company communicators, add the platform while configuring the survey.

Analyze the results. Survicate lets you access survey responses while a survey is still rolling. So, you can keep track of the satisfaction scores, benefit from the responses summaries, or have the open-ended questions analyzed and summed up as a word cloud.

The latter is super handy as it spares you hours of manually tagging all responses and then counting the tags. Survicate automates this tedious process and presents respondents' predominant keywords, grading them along the way. This way, you can easily see recurring patterns in their responses.

Give the template a try. Easily collect insights into your shop’s customers' preferences. And, act on the insights you’ve gained.

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E-commerce consumer preference survey template

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All native integrations are
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Survicate has your (feed)back

E-commerce consumer preference survey template

What is Survicate’s e-commerce consumer preference survey?

What are the benefits of creating a consumer preference survey?

What questions do I ask in my e-commerce consumer preference survey?

How to run the e-commerce consumer survey with Survicate?

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All native integrations are1-click and code-free

Survicate has your (feed)back

We’re also there

All native integrations are
1-click and code-free