Integrating surveys with external tools

Category: Customer Feedback Written by: Lucjan Kierczak

As you probably already know from previous articles, collecting and analyzing customer feedback brings tangible benefits. You can upgrade your website and increase conversion rates, tailor offer to needs of potential customers, improve their satisfaction etc. All you need to do to collect feedback and turn it into such benefits is a customer feedback tool like Survicate. But it’s not all. Surveys can bring even more benefits when you integrate them with external tools. Primarily, with marketing automation, analytics and Customer Relationship Management (CRM) tools. In this article, you’ll learn how you can benefit from such integrations. Integrating surveys with CRMs A good...

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20 The Best Website Survey Questions

Category: Questions Written by: Lucjan Kierczak

Website surveys are a popular method of collecting feedback that allows you to ask your visitors questions and collect their feedback. The key to a successful survey is asking the right questions in the right moment - then visitors are more likely to participate and share their thoughts. If you don’t know what question to ask, take a look at this list of 20 website survey questions which are the most popular with Survicate users. What was your first impression when you entered the website? The first impression matters. A website of a bank should be trustworthy. A website of a fashion...

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Everything you need to know about website exit surveys

Category: Website Feedback Written by: Lucjan Kierczak

Website exit survey is a survey that appears when a visitors is about to leave the website. Here’s an example of such survey.There are 2 basic ways of detecting exit intent - when a person moves the cursor above a certain line (for Survicate, it’s 20px below the top of the page) or based on mouse movements - when a person moves the mouse quickly to the top of the page they are usually about to exit. They are not 100% reliable but they work well enough not to disturb visitors and trigger surveys when people are really about to...

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Survicate Named One of the Top 20 Most Popular Survey Software by Capterra

Category: Updates Written by: Lucjan Kierczak

Capterra recently released its Top 20 Most Popular Survey Software report. We are happy to announce that for the first time, Survicate has been included on the list! The report was based on 3 factors - number of customers (organizations using the software), number of users, and social presence. Over 250 survey solutions are listed on Capterra and Survicate ranked 19th out of 20 tools included on the list. "Survicate, a survey software company headquartered in Poland, was recently welcomed to Capterra's Top 20 Most Popular Survey Software report," said Rachel Wille, Senior Research Product Analyst at Capterra, a company that researches survey...

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Customer Feedback Loops – How Create and Use Them

Category: Customer Feedback Written by: Lucjan Kierczak

As we have already stressed, customer feedback is immensely important for any company’s success. Unfortunately, too often the customer feedback experience ends at the moment of receiving the opinion. If you want to gain customer loyalty and use feedback to benefit your product and services perhaps the best option is to create a customer feedback loop. What is a customer feedback loop? A customer feedback loop is a system consisting of 3 stages: gathering feedback from customers, learning from it and applying the suggestions to improve your business, products and help build the customer loyalty. Amending your products and services based on customer...

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7 Reasons Why Customer Feedback Is Important

Category: Customer Feedback Written by: Lucjan Kierczak

'Customer feedback is important', 'You can't afford not to listen to your customers', 'Companies that listen to their customers grow faster' - I'm pretty sure you heard such phrases many times. Customer feedback sure is important but such claims often lack explanation. You're likely to hear that it's vital because it helps you make more money or cut marketing expenses. But how exactly does it work and why is customer feedback really crucial for your business and its growth? Read along to find out the seven reasons why creating a customer feedback strategy and listening to your customers' feedback is important...

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5 Benefits of Running Surveys with Intercom

Category: Benefits Written by: Lucjan Kierczak

Intercom is an amazing tool. I can’t even imagine a SaaS company not using Intercom. It helps you communicate with customers in every possible way, track their activity, educate them etc. It’s invaluable. No wonder they hit $50 million in ARR and over 17000 companies all over the world are paying them, including Survicate. One of the crucial features of Intercom is personalization of communication. It means that you can trigger in-app messages or emails based on users’ activity or characteristics. For example, you can send a tailored email when someone doesn’t log in for 5 days, their trial is about...

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5 Reasons Why Customer Satisfaction Is Important

Category: Customer Feedback Written by: Lucjan Kierczak

You should never ignore the importance of customer satisfaction. There are dozens of factors contributing to the success (or failure) of a business, customer satisfaction is one of them. It's important to track this factor and work on improving it in order to make your customers more loyal and eventually turn them into brand ambassadors. If you don’t care about customers' satisfaction, don't expect them to care about your services or products. Sad, but true.  The sooner you face it, the better you'll perform. High-standard customer service can win your clients' hearts and make you recognizable within your target group. Nowadays...

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10 Customer Satisfaction Tips

Category: Customer Feedback Written by: Lucjan Kierczak

Customer satisfaction is a business goal for every brand and a key to success - so if you’re reading this article right now it means you probably agree with this statement. While it is relatively easy to say, it is much more difficult to maintain and actually keep your customers happy and satisfied with services or products you provide. Today, we are going to show you 10 useful customer satisfaction tips and tricks to win your customer's hearts and loyalty. 1. Hearing is not enough. You need to listen. Stop treating feedback as your curse - take it as a blessing. Listening to...

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5 Crucial Customer Satisfaction Metrics

Category: Customer Feedback Written by: Lucjan Kierczak

Is “customer satisfaction” only a buzzword? If you run B2B company, you should know that an answer is —no. Customer satisfaction became one of the most important factors deciding whether a particular company is successful or not. To know if you’re on the right track to provide the best customer experience, it is crucial to measure your efforts and optimize your performance. We found 5 customer satisfaction metrics which you should apply to your strategy in order to deliver the best results for your customer service, especially in SaaS companies. 1. Net Promoter Score® One of the most important metrics in terms...

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Increase eCommerce Sales with Email Marketing

Category: Other Written by: Lucjan Kierczak

Email marketing is one of the leading customer acquisition channels, easily surpassing efforts of blog content, landing pages, and search advertising. Despite email having been around for decades, it’s only in the last couple of years that brands are starting to utilize the full potential of modern technology when it comes to email marketing. Any of the leading email marketing service platforms are capable of providing a uniquely tailored experience for your marketing goals. That includes things like behavior-oriented marketing, segmentation to create specific email lists for different purposes, and all that alongside email automation which helps you save time and money. Still,...

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Benefits of collecting customer feedback

Category: Customer Feedback Written by: Lucjan Kierczak

What’s the benefit of collecting customer feedback? You’re right - getting to know your customers better. But it’s a bit ambiguous and very broad. You need something more actionable to justify time and money spent on customer feedback tools. We’ve got you covered. In this article, you’ll find popular use-cases of customer feedback that will bring you tangible benefits and provide you with not only knowledge about customers but also positive ROI. Improve your website Improving website design is often the first step into utilizing customer feedback. Why? Because a solid website is incredibly important for almost any company so it’s easy...

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5 Easy Methods to Collect Customer Feedback

Category: Customer Feedback Written by: Lucjan Kierczak

Collecting customer feedback is easy. But from a variety of available methods, you need to choose the right one for you. Otherwise, you won’t get optimal results and ROI you expect. For some purposes, targeted website surveys are the best, while in other circumstances in-message surveys or feedback widgets works better. At a first glance, it might be challenging to decide which method of collecting feedback is the most useful to you, especially if you don't have much experience with customer feedback. But don't worry, we've got you covered. Here’s a list of the most popular use-cases of customer feedback together with...

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Best practices of analyzing survey results

Category: Best Practices Written by: Lucjan Kierczak

Analyzing answers is the key to making sense of customer feedback. After all, you won’t benefit from creating even a perfect survey with state-of-art questions and design if you don’t take your time to analyze responses and see what people are actually saying. We observe this mistake too frequently - people create a survey (or several surveys), publish them, and then don’t come back to analyze results. Don’t go this way. In this article, you’ll see how to analyze survey results to make the most of your surveys and feedback you collect. Establish a routine of analyzing results Analyzing answers provides the...

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Most common mistakes when creating a survey

Category: Best Practices Written by: Daniel Korczyński

Learn from the mistakes of others, they say. So here's a list of five most common survey mistakes. No matter how you collect feedback or what tools you use - making any of the mistakes described below will prevent you from achieving maximal results and might even skew them. Mistake #1: Too many questions in one survey Your respondents are not machines. They’re humans, they don’t want to waste half of the day answering irrelevant questions. Make your survey as concise as possible. Mistake: Survey contains few questions that are not actually useful or is far too long. Hint: If you’re not able to figure out what you’ll do with...

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