Among many other branded communities that are available, HubSpot User Groups are a true phenomenon. While this type of communities started over a hundred years ago, their boom was in the 1980s and 1990s. A new era came with the Internet, but still, most of the communities failed. They were used mainly as customer support groups or marketing campaigns and sales tools. As a result, they lacked soul, and they lacked people.
That is where the HubSpot User Groups (aka HUGs) came in. They are a shining example of a B2B community that actually works. This gives solid grounds to...
How to outsmart the competition with campaigns in Drip? The results of the annual study conducted by Evergage in 2017 prove: “96% of the respondents believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience (88%). Yet, only 45% agree that marketers are getting personalization right”. The old way of thinking seems to be the main reason for such a dissonance. That is the reason why it is crucial to apply personalization to the automated processes.
Isn’t personalization a total opposite of automation? You ask. Not necessarily. Actually, those two are sometimes called “The...
SaaS businesses are now more popular than ever - and it does not look as if this should change for a long time, as this market is expected to reach $76 billion by 2020. What accompanies this trend is the growing popularity of Customer Success processes, as the majority of companies plan to expand their Customer Success Teams (and not only within the SaaS world).
They seem to be a link between those two, and if it looks like it, it’s better to go with the flow and join the merry band of the businesses that already benefit from CS.
Website surveys are a popular method of collecting feedback that allows you to ask your visitors questions and collect their feedback. The key to a successful survey is asking the right questions in the right moment - then visitors are more likely to participate and share their thoughts. If you don’t know what question to ask, take a look at this list of 20 website survey questions which are the most popular with Survicate users.
What was your first impression when you entered the website?
The first impression matters. A website of a bank should be trustworthy. A website of a fashion...
Website exit survey is a survey that appears when a visitors is about to leave the website. Here’s an example of such survey. There are 2 basic ways of detecting exit intent - when a person moves the cursor above a certain line (for Survicate, it’s 20px below the top of the page) or based on mouse movements - when a person moves the mouse quickly to the top of the page they are usually about to exit. They are not 100% reliable but they work well enough not to disturb visitors and trigger surveys when people are really about...
Castorama - a European home improvement chain uses surveys to ensure equally high customer satisfaction across all sales channels. To maintain and constantly improve their customers satisfaction, Castorama decided to collect feedback with Survicate website and email surveys.
Castorama is a home improvement store chain offering everything from building materials, furnishings to power tools. The brand is a part of the international Kingfisher group with total annual turnover of over 10 billion British Pounds. In Poland, the Castorama brand is present since 1994, and as of 2017, it has 74 stores all over the country. Tom Stefanowski, Web Development Manager, at...
Survicate customer since:
Survicate features used:
Net Promoter Score
Targeted Website Survey
See all Survicate features
Morizon creates first real estate One Stop Shop to address consumers’ needs. Survicate surveys are used to verify the new line of action and to implement mortgage leads generation process.
total value of Polish real estate market
thousand new apartments
were sold in Poland in 2017
Polish real estate market is thriving. More than 72 thousand new apartments were sold in 2017. The government programs and good economy work in favor of the buyers, causing 17% sales increase compared to the previous year. It made 2017 the most...
According to the study published by Forbes, 47% consumers say they don’t believe executives understand their needs. More than one third (41%) think that companies don’t listen to their suggestions or complaints. On the other side of the barricade, over 38% of executives feel disconnected from the actual consumers’ needs, as the Harvard Business Review reports.
It accumulates to the fact that customers’ needs are considered at the very end, far behind other strategic factors in businesses development, such as competitiveness, product development or distribution.
No one knows everything, but everyone knows something
Brainly builds its business strategy in a way that is...
It is a truth universally acknowledged that a happy online business means a happy customer. Customer feedback is key for subscription businesses. Not only it determines whether the customers will be willing to pay for their services, but also because it is in people's nature to recommend others services or products they are satisfied with and be even more vocal if they are unhappy with them. That is the best marketing you can get. To make sure of it is the purpose of the existence of Customer Success.
The goal of measuring the customer satisfaction is to provide them with the best...
Have you ever wanted to get the most from Intercom? Yeah, I bet you did. But there is usually one problem — no manuals or hacks for what you want to achieve. And figuring it out on your own can be a nightmare.
Be the pro user
That’s why we asked around Intercom pro users to share some secret hacks that help them communicate better to their customers. So here they are, 6 tips to get the most out of Intercom.
1. Chase failed credit card payments
Payment fail is an awkward situation for the Customer and the company. It happens either because of...
Capterra recently released its Top 20 Most Popular Survey Software report. We are happy to announce that for the first time, Survicate has been included on the list!
The report was based on 3 factors - number of customers (organizations using the software), number of users, and social presence. Over 250 survey solutions are listed on Capterra and
Survicate ranked 19th out of 20 tools included on the list.
"Survicate, a survey software company headquartered in Poland, was recently welcomed to Capterra's Top 20 Most Popular Survey Software report," said Rachel Wille, Senior Research Product Analyst at Capterra, a company that researches survey...
Customer Feedback Loop is one of the most effective ways to improve your product or service in accordance with your customers’ needs. The Feedback Loop allows you to constantly gather, learn and apply your users’ suggestions in order to enhance your offer. A research by Monetate (direct pdf link) shows that 79% of customers are likely to make another purchase from a company if the experience was good. However, 89% of them will switch to competition in a blink of an eye if the experience wasn’t satisfactory. Using Feedback Loops provides you with churn collateral process, and a way to...
'Customer feedback is important', 'You can't afford not to listen to your customers', 'Companies that listen to their customers grow faster' - I'm pretty sure you heard such phrases many times. Customer feedback sure is important but such claims often lack explanation. You're likely to hear that it's vital because it helps you make more money or cut marketing expenses. But how exactly does it work and why is customer feedback really crucial for your business and its growth?
Read along to find out the seven reasons why creating a customer feedback strategy and listening to your customers' feedback is important...
Intercom is an amazing tool. I can’t even imagine a SaaS company not using Intercom. It helps you communicate with customers in every possible way, track their activity, educate them etc. It’s invaluable. No wonder they hit $50 million in ARR and over 17000 companies all over the world are paying them, including Survicate.
One of the crucial features of Intercom is personalization of communication. It means that you can trigger in-app messages or emails based on users’ activity or characteristics. For example, you can send a tailored email when someone doesn’t log in for 5 days, their trial is about...
You should never ignore the importance of customer satisfaction. There are dozens of factors contributing to the success (or failure) of a business, customer satisfaction is one of them. It's important to track this factor and work on improving it in order to make your customers more loyal and eventually turn them into brand ambassadors. If you don’t care about customers' satisfaction, don't expect them to care about your services or products. Sad, but true. The sooner you face it, the better you'll perform.
High-standard customer service can win your clients' hearts and make you recognizable within your target group. Nowadays...