How to Use Surveys to Outsmart the Competition with Campaigns in Drip

Category: Best Practices

How to outsmart the competition with campaigns in Drip? The results of the annual study conducted by Evergage in 2017 prove: “96% of the respondents believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience (88%). Yet, only 45% agree that marketers are getting personalization right”. The old way of thinking seems to be the main reason for such a dissonance. That is the reason why it is crucial to apply personalization to the automated processes. Isn’t personalization a total opposite of automation? You ask. Not necessarily. Actually, those two are sometimes called “The...

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5 Customer Success Processes You Need in 2018

Category: Best Practices

SaaS businesses are now more popular than ever - and it does not look as if this should change for a long time, as this market is expected to reach $76 billion by 2020. What accompanies this trend is the growing popularity of Customer Success processes, as the majority of companies plan to expand their Customer Success Teams (and not only within the SaaS world). They seem to be a link between those two, and if it looks like it, it’s better to go with the flow and join the merry band of the businesses that already benefit from CS. The...

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20 The Best Website Survey Questions

Category: Questions

Website surveys are a popular method of collecting feedback that allows you to ask your visitors questions and collect their feedback. The key to a successful survey is asking the right questions in the right moment - then visitors are more likely to participate and share their thoughts. If you don’t know what question to ask, take a look at this list of 20 website survey questions which are the most popular with Survicate users. What was your first impression when you entered the website? The first impression matters. A website of a bank should be trustworthy. A website of a fashion...

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Everything you need to know about website exit surveys

Category: Website Feedback

Website exit survey is a survey that appears when a visitors is about to leave the website. Here’s an example of such survey. There are 2 basic ways of detecting exit intent - when a person moves the cursor above a certain line (for Survicate, it’s 20px below the top of the page) or based on mouse movements - when a person moves the mouse quickly to the top of the page they are usually about to exit. They are not 100% reliable but they work well enough not to disturb visitors and trigger surveys when people are really about...

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Brainly’s data-driven strategy

Category: Case study

According to the study published by Forbes, 47% consumers say they don’t believe executives understand their needs. More than one third (41%) think that companies don’t listen to their suggestions or complaints. On the other side of the barricade, over 38% of executives feel disconnected from the actual consumers’ needs, as the Harvard Business Review reports. It accumulates to the fact that customers’ needs are considered at the very end, far behind other strategic factors in businesses development, such as competitiveness, product development or distribution. No one knows everything, but everyone knows something Brainly builds its business strategy in a way that is...

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9 Mysterious Customer Success Metrics to boost business growth

Category: Best Practices

It is a truth universally acknowledged that a happy online business means a happy customer.  Customer feedback is key for subscription businesses. Not only it determines whether the customers will be willing to pay for their services, but also because it is in people's nature to recommend others services or products they are satisfied with and be even more vocal if they are unhappy with them. That is the best marketing you can get. To make sure of it is the purpose of the existence of Customer Success. The goal of measuring the customer satisfaction is to provide them with the best...

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6 Intercom Tips from Pro Users To Help You Advance Your Customer Communication

Category: Best Practices

Have you ever wanted to get the most from Intercom? Yeah, I bet you did. But there is usually one problem — no manuals or hacks for what you want to achieve. And figuring it out on your own can be a nightmare. Be the pro user That’s why we asked around Intercom pro users to share some secret hacks that help them communicate better to their customers. So here they are, 6 tips to get the most out of Intercom. 1. Chase failed credit card payments Payment fail is an awkward situation for the Customer and the company. It happens either because of...

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Survicate Named One of the Top 20 Most Popular Survey Software by Capterra

Category: Updates

Capterra recently released its Top 20 Most Popular Survey Software report. We are happy to announce that for the first time, Survicate has been included on the list! The report was based on 3 factors - number of customers (organizations using the software), number of users, and social presence. Over 250 survey solutions are listed on Capterra and Survicate ranked 19th out of 20 tools included on the list. "Survicate, a survey software company headquartered in Poland, was recently welcomed to Capterra's Top 20 Most Popular Survey Software report," said Rachel Wille, Senior Research Product Analyst at Capterra, a company that researches survey...

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Customer Feedback Loop – How to Create and Use It

Category: Customer Feedback

Customer Feedback Loop is one of the most effective ways to improve your product or service in accordance with your customers’ needs. The Feedback Loop allows you to constantly gather, learn and apply your users’ suggestions in order to enhance your offer. A research by Monetate (direct pdf link) shows that 79% of customers are likely to make another purchase from a company if the experience was good. However, 89% of them will switch to competition in a blink of an eye if the experience wasn’t satisfactory. Using Feedback Loops provides you with churn collateral process, and a way to...

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7 Reasons Why Customer Feedback Is Important

Category: Customer Feedback

'Customer feedback is important', 'You can't afford not to listen to your customers', 'Companies that listen to their customers grow faster' - I'm pretty sure you heard such phrases many times. Customer feedback sure is important but such claims often lack explanation. You're likely to hear that it's vital because it helps you make more money or cut marketing expenses. But how exactly does it work and why is customer feedback really crucial for your business and its growth? Read along to find out the seven reasons why creating a customer feedback strategy and listening to your customers' feedback is important...

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5 Benefits of Running Surveys with Intercom

Category: Benefits

Intercom is an amazing tool. I can’t even imagine a SaaS company not using Intercom. It helps you communicate with customers in every possible way, track their activity, educate them etc. It’s invaluable. No wonder they hit $50 million in ARR and over 17000 companies all over the world are paying them, including Survicate. One of the crucial features of Intercom is personalization of communication. It means that you can trigger in-app messages or emails based on users’ activity or characteristics. For example, you can send a tailored email when someone doesn’t log in for 5 days, their trial is about...

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5 Reasons Why Customer Satisfaction Is Important

Category: Customer Feedback

You should never ignore the importance of customer satisfaction. There are dozens of factors contributing to the success (or failure) of a business, customer satisfaction is one of them. It's important to track this factor and work on improving it in order to make your customers more loyal and eventually turn them into brand ambassadors. If you don’t care about customers' satisfaction, don't expect them to care about your services or products. Sad, but true.  The sooner you face it, the better you'll perform. High-standard customer service can win your clients' hearts and make you recognizable within your target group. Nowadays...

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10 Customer Satisfaction Tips

Category: Customer Feedback

Customer satisfaction is a business goal for every brand and a key to success - so if you’re reading this article right now it means you probably agree with this statement. While it is relatively easy to say, it is much more difficult to maintain and actually keep your customers happy and satisfied with services or products you provide. Today, we are going to show you 10 useful customer satisfaction tips and tricks to win your customer's hearts and loyalty. 1. Hearing is not enough. You need to listen. Stop treating feedback as your curse - take it as a blessing. Listening to...

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5 Crucial Customer Satisfaction Metrics

Category: Customer Feedback

Customer satisfaction – once a buzzword, now a standard. Not to measure it, is just like asking your clients to unsubscribe from your service. Customer satisfaction became one of the most important factors deciding whether a particular company is successful or not. To know if you’re on the right track to provide the best Customer experience, it is crucial to measure your efforts and optimize your performance. We found 5 Customer satisfaction metrics which you should apply to your strategy to deliver the best results for your Customer service, especially in SaaS companies. Why to even bother? There are various reasons for...

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Increase eCommerce Sales with Email Marketing

Category: Other

Email marketing is one of the leading customer acquisition channels, easily surpassing efforts of blog content, landing pages, and search advertising. Despite email having been around for decades, it’s only in the last couple of years that brands are starting to utilize the full potential of modern technology when it comes to email marketing. Any of the leading email marketing service platforms are capable of providing a uniquely tailored experience for your marketing goals. That includes things like behavior-oriented marketing, segmentation to create specific email lists for different purposes, and all that alongside email automation which helps you save time and money. Still,...

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