Editor’s pick

How to Get Your Voice Heard In the Digital Noise Era

Kris Rudeegrapp, CEO & Co-Founder at Sending Platform Sendoso, shares his insights on how Sendoso noted a spike in response rate and a 2,500% return on direct mail campaigns (and how you could, too!).

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Discovering customers

How to Get Your Voice Heard In the Digital Noise Era

Kris Rudeegrapp, CEO & Co-Founder at Sending Platform Sendoso, shares his insights on how Sendoso noted a spike in response rate and a 2,500% return on direct mail campaigns (and how you could, too!).

Good Business Decisions Are Based On Good Quality Data

Moaaz Nagori, Co-Founder at Cloudlead, talks about the importance of using good quality data, the challenge of managing your current customers while developing the product and simultaneously, acquiring new customers.

Why “Less Is More” Is The Future Of Collecting User Data

Jon Falker, Marketing Director at GLIDR and a former Marketing Manager at Intel, shares his experiences on building marketing personas, evaluating product-market fit, and why “less is more” is the future of collecting user data.

Jon Falker GLIDR – Discovering Customers Series

Customer satisfaction

How to Create Effective Customer Experience Journey Maps

Customer experience can have a profound impact on the success of your business. If your business excels in making customers happy, your customers will become your best marketers. They will promote your business by referring friends and family to you, which will ultimately impact your bottom line for the better.

Customer experience journey mapping

Customer Experience Analytics – How to Make the Most of Your Customer Data

Customer experience analytics is a rapidly developing branch of marketing analytics. There are more opportunities than ever to gain detailed insight on your customers and evaluate your company’s performance thanks to the rise of big data.

Customer Experience Analytics

9 Ways to Respond to Negative Feedback About Your Business

A happy customer tells three friends; a disgruntled one – at least 15 people. But it’s even worse if they leave a one-star review for everyone to see. On the web, it can reach millions of people. There’s one thing you can do to ensure that public negative feedback is kept at the bare minimum.

Negative feedback from customers

User feedback

Top 3 Customer Experience Metrics You Absolutely Need To Be Tracking

These days, many people make the decision of whether or not to do business with a company based on what kind of reviews the company has online or what people are saying about them on social media. Thus, it is more important than ever to take all the necessary steps of ensuring your customer has an excellent experience from the very start of their interaction with your brand to finish.

customer experience metrics

How to Make the “How did you hear about us” Question Work for You

Finding out where your customers found out about you is a precious...

9 Ways to Respond to Negative Feedback About Your Business

A happy customer tells three friends; a disgruntled one – at least...

What Should a Good Survey Report Include?

Finding ways to encourage a large number of responses to your surveys...

Best practices

How to Create Effective Customer Experience Journey Maps

Customer experience can have a profound impact on the success of your business. If your business excels in making customers happy, your customers will become your best marketers. They will promote your business by referring friends and family to you, which will ultimately impact your bottom line for the better.

How Emotional Branding Can Convert Brand Advocates

Have you ever watched a movie that made you smile, laugh, frown, or cry? The ability of stories to prompt such reactions is amazing, but also alarming. If Hollywood can draw emotions out of us that otherwise would not have been experienced at that moment, what role do our emotions play in how we perceive brands?

Customer Experience Management – Best Practices To Follow

In the last couple of years, study after study has revealed that Customer Experience Management (CXM) is worth your attention and effort. Why? In short, it affects your business’ bottom line.

4 Reasons Why You Can’t Afford a Bad Customer Experience

Customers expect more than a great product, they expect great service. In fact, it’s arguable that many customers put experience equal to a product’s quality, which is why 89% of companies today primarily compete on the basis of customer experience. This is a number that’s greatly increased since 2010 when it clocked in at just 36%.

How To Create An Outstanding Customer Experience Strategy

Every business owner knows that if you want to continue to grow your company and allow it to prosper, you have to offer your customers an excellent experience. Your goal is to not simply ensure they leave content, but that they are satisfied with their decision to do business with you.

Customer Experience Trends You Must Be Aware Of

The customer experience (CX) in the digital era is constantly evolving, which is why marketers must make an effort to keep up with the latest customer experience trends. In fact, improving and personalizing customer experience is the top priority for over 55% of companies.

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