Category: Customer Feedback
Written by: Lucjan Kierczak
As you probably already know from previous articles, collecting and analyzing customer feedback brings tangible benefits. You can upgrade your website and increase conversion rates, tailor offer to needs of potential customers, improve their satisfaction etc. All you need to do to collect feedback and turn it into such benefits is a customer feedback tool like Survicate. But it’s not all.
Surveys can bring even more benefits when you integrate them with external tools. Primarily, with marketing automation, analytics and Customer Relationship Management (CRM) tools. In this article, you’ll learn how you can benefit from such integrations.
Integrating surveys with CRMs
A good...
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Category: Questions
Written by: Lucjan Kierczak
Website surveys are a popular method of collecting feedback that allows you to ask your visitors questions and collect their feedback. The key to a successful survey is asking the right questions in the right moment - then visitors are more likely to participate and share their thoughts. If you don’t know what question to ask, take a look at this list of 20 website survey questions which are the most popular with Survicate users.
What was your first impression when you entered the website?
The first impression matters. A website of a bank should be trustworthy. A website of a fashion...
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Category: Website Feedback
Written by: Lucjan Kierczak
Website exit survey is a survey that appears when a visitors is about to leave the website. Here’s an example of such survey. There are 2 basic ways of detecting exit intent - when a person moves the cursor above a certain line (for Survicate, it’s 20px below the top of the page) or based on mouse movements - when a person moves the mouse quickly to the top of the page they are usually about to exit. They are not 100% reliable but they work well enough not to disturb visitors and trigger surveys when people are really about...
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Category: Updates
Written by: Lucjan Kierczak
Capterra recently released its Top 20 Most Popular Survey Software report. We are happy to announce that for the first time, Survicate has been included on the list!
The report was based on 3 factors - number of customers (organizations using the software), number of users, and social presence. Over 250 survey solutions are listed on Capterra and
Survicate ranked 19th out of 20 tools included on the list.
"Survicate, a survey software company headquartered in Poland, was recently welcomed to Capterra's Top 20 Most Popular Survey Software report," said Rachel Wille, Senior Research Product Analyst at Capterra, a company that researches survey...
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Category: Customer Feedback
Written by: Lucjan Kierczak
Customer Feedback Loop is one of the most effective ways to improve your product or service in accordance with your customers’ needs. The Feedback Loop allows you to constantly gather, learn and apply your users’ suggestions in order to enhance your offer. A research by Monetate (direct pdf link) shows that 79% of customers are likely to make another purchase from a company if the experience was good. However, 89% of them will switch to competition in a blink of an eye if the experience wasn’t satisfactory. Using Feedback Loops provides you with churn collateral process, and a way to...
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Category: Customer Feedback
Written by: Lucjan Kierczak
'Customer feedback is important', 'You can't afford not to listen to your customers', 'Companies that listen to their customers grow faster' - I'm pretty sure you heard such phrases many times. Customer feedback sure is important but such claims often lack explanation. You're likely to hear that it's vital because it helps you make more money or cut marketing expenses. But how exactly does it work and why is customer feedback really crucial for your business and its growth?
Read along to find out the seven reasons why creating a customer feedback strategy and listening to your customers' feedback is important...
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Category: Benefits
Written by: Lucjan Kierczak
Intercom is an amazing tool. I can’t even imagine a SaaS company not using Intercom. It helps you communicate with customers in every possible way, track their activity, educate them etc. It’s invaluable. No wonder they hit $50 million in ARR and over 17000 companies all over the world are paying them, including Survicate.
One of the crucial features of Intercom is personalization of communication. It means that you can trigger in-app messages or emails based on users’ activity or characteristics. For example, you can send a tailored email when someone doesn’t log in for 5 days, their trial is about...
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Category: Customer Feedback
Written by: Lucjan Kierczak
You should never ignore the importance of customer satisfaction. There are dozens of factors contributing to the success (or failure) of a business, customer satisfaction is one of them. It's important to track this factor and work on improving it in order to make your customers more loyal and eventually turn them into brand ambassadors. If you don’t care about customers' satisfaction, don't expect them to care about your services or products. Sad, but true. The sooner you face it, the better you'll perform.
High-standard customer service can win your clients' hearts and make you recognizable within your target group. Nowadays...
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Category: Customer Feedback
Written by: Lucjan Kierczak
Customer satisfaction is a business goal for every brand and a key to success - so if you’re reading this article right now it means you probably agree with this statement. While it is relatively easy to say, it is much more difficult to maintain and actually keep your customers happy and satisfied with services or products you provide. Today, we are going to show you 10 useful customer satisfaction tips and tricks to win your customer's hearts and loyalty.
1. Hearing is not enough. You need to listen.
Stop treating feedback as your curse - take it as a blessing.
Listening to...
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Category: Customer Feedback
Written by: Lucjan Kierczak
Customer satisfaction – once a buzzword, now a standard. Not to measure it, is just like asking your clients to unsubscribe from your service. Customer satisfaction became one of the most important factors deciding whether a particular company is successful or not. To know if you’re on the right track to provide the best customer experience, it is crucial to measure your efforts and optimize your performance. We found 5 customer satisfaction metrics which you should apply to your strategy in order to deliver the best results for your customer service, especially in SaaS companies.
Why to even bother?
Because happy customers...
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Category: Other
Written by: Lucjan Kierczak
Email marketing is one of the leading customer acquisition channels, easily surpassing efforts of blog content, landing pages, and search advertising.
Despite email having been around for decades, it’s only in the last couple of years that brands are starting to utilize the full potential of modern technology when it comes to email marketing.
Any of the leading email marketing service platforms are capable of providing a uniquely tailored experience for your marketing goals. That includes things like behavior-oriented marketing, segmentation to create specific email lists for different purposes, and all that alongside email automation which helps you save time and money.
Still,...
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Category: Customer Feedback
Written by: Lucjan Kierczak
What’s the benefit of collecting customer feedback? You’re right - getting to know your customers better. But it’s a bit ambiguous and very broad. You need something more actionable to justify time and money spent on customer feedback tools. We’ve got you covered. In this article, you’ll find popular use-cases of customer feedback that will bring you tangible benefits and provide you with not only knowledge about customers but also positive ROI.
Improve your website
Improving website design is often the first step into utilizing customer feedback. Why? Because a solid website is incredibly important for almost any company so it’s easy...
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Category: Customer Feedback
Written by: Lucjan Kierczak
Collecting feedback might seem like an easy job. Well… it is, but first, you need to know what you’re doing. There are several types of methods of collecting customer feedback, we’ve listed five the best ones so you have them in one place.
It all depends on what you’re trying to achieve. For example, targeted website surveys are the best for improving the website’s UX but not so much for collecting feedback from employees. At a first glance, it might be challenging to decide which method will be the most effective for your purpose, especially if you don't have much experience...
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Category: Best Practices
Written by: Lucjan Kierczak
Analyzing answers is the key to making sense of customer feedback. After all, you won’t benefit from creating even a perfect survey with state-of-art questions and design if you don’t take your time to analyze responses and see what people are actually saying. We observe this mistake too frequently - people create a survey (or several surveys), publish them, and then don’t come back to analyze results. Don’t go this way. In this article, you’ll see how to analyze survey results to make the most of your surveys and feedback you collect.
Establish a routine of analyzing results
Analyzing answers provides the...
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Category: Best Practices
Written by: Daniel Korczyński
Learn from the mistakes of others, they say. So here's a list of five most common survey mistakes. No matter how you collect feedback or what tools you use - making any of the mistakes described below will prevent you from achieving maximal results and might even skew them.
Mistake #1: Too many questions in one survey
Your respondents are not machines. They’re humans, they don’t want to waste half of the day answering irrelevant questions. Make your survey as concise as possible.
Mistake:
Survey contains few questions that are not actually useful or is far too long.
Hint:
If you’re not able to figure out what you’ll do with...
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