Category: Best Practices
Creating an outstanding client experience is a matter of life and death. Why?
Because we live in the age of product abundance, which makes product differentiation a massive challenge. It also allows customers to be picky, and if there is one aspect that no customer will compromise on, it’s the client experience.
Creating a unique customer experience is not an option, it’s a requirement. According to American Express, 60% of customers are keen on paying more for a better experience.
How do we define client experience?
Hubspot explains nicely what customer experience is:
“It’s the impression you leave with your...
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Category: Best Practices, Questions
Without years of hands-on experience in survey design, it’s easy to overlook the elements that determine a survey’s success or failure. You create your questionnaire, send it out to an (at least seemingly) accurate audience, and wait for the magic to happen.
But it’s not always the case. You may find yourself realizing your survey has left you with more questions than answers (pun intended).
You start asking yourself:
“What am I doing wrong?”
“Why can’t I encourage my audience to open up?”
“Why did the answers create confusion?”
These are all valid questions, and we’re going to help you tackle the challenges that are...
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Category: Best Practices, Customer Feedback
If you’re reading this post, it’s likely that you’ve just succeeded at gathering a substantial amount of feedback from your audience.
Nicely done! Still, you’re not exactly popping champagne bottles yet, are you?
Right after the initial joy of observing rising response rates and seeing how the “total responses” counter quickly shifts from two to three, and on to four digits, you start asking yourself:
This is great, but how do I actually analyze this data so that it’s useful?
It’s one thing to work your fingers to the bone to nail down the best feedback practices and choose from a variety...
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Category: Customer Feedback, Questions
Are you struggling to sell more because you have to rely on poor CRM data?
Wondering if a CRM survey could help uncover the customer insights you miss?
Fact: 72% of companies question the accuracy of their customer information. For many, up to 91% of that data is incomplete. And 70% of it becomes useless within a year.
On this page, you’ll learn how to turn this around in your organization.
In just a moment, you’ll learn how to conduct surveys in CRM to:
Increase the accuracy of your current customer data,
Use this insight to attract more qualified leads,
...
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Category: Best Practices, Customer Feedback
Are you planning to email a survey, but writing the subject line is holding you back?
Do you fear that any email subject lines you’d come up with would fail to engage your audience?
I’m not surprised. 35% of recipients open emails based on the subject line alone, after all. So, it’s safe to assume the success of your email survey and its response rate depend on your ability to write catchy subject lines.
Which, we can both agree, is not a small feat.
Luckily, in this post, you’ll discover how to overcome it.
You’ll learn what factors make engaging survey...
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Category: Customer Feedback
Mobile app development is a tricky process. It is costly and time-consuming and requires proper planning, testing, and marketing strategies. Hours poured in the development and testing of an app are always going to be insufficient, and at early stages, updates and fixes are going to be rolled frequently. Even the most extensive testing will often not account for the end users older device, compatibility with other systems and permissions, or just plain system errors. And when that negative feedback from users will eventually reach you, it will do so in the most natural way for the user, but the...
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Category: Best Practices
How to outsmart the competition with campaigns in Drip? The results of the annual study conducted by Evergage in 2017 prove: “96% of the respondents believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience (88%). Yet, only 45% agree that marketers are getting personalization right”. The old way of thinking seems to be the main reason for such a dissonance. That is the reason why it is crucial to apply personalization to the automated processes.
Isn’t personalization a total opposite of automation? You ask. Not necessarily. Actually, those two are sometimes called “The...
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Category: Best Practices
SaaS businesses are now more popular than ever - and it does not look as if this should change for a long time, as this market is expected to reach $76 billion by 2020. What accompanies this trend is the growing popularity of Customer Success processes, as the majority of companies plan to expand their Customer Success Teams (and not only within the SaaS world).
They seem to be a link between those two, and if it looks like it, it’s better to go with the flow and join the merry band of the businesses that already benefit from CS.
The...
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Category: Questions
Website surveys are a popular method of collecting feedback that allows you to ask your visitors questions and collect their feedback. The key to a successful survey is asking the right questions in the right moment - then visitors are more likely to participate and share their thoughts. If you don’t know what question to ask, take a look at this list of 20 website survey questions which are the most popular with Survicate users.
What was your first impression when you entered the website?
The first impression matters. A website of a bank should be trustworthy. A website of a fashion...
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Category: Website Feedback
Website exit survey is a survey that appears when a visitors is about to leave the website. Here’s an example of such survey. There are 2 basic ways of detecting exit intent - when a person moves the cursor above a certain line (for Survicate, it’s 20px below the top of the page) or based on mouse movements - when a person moves the mouse quickly to the top of the page they are usually about to exit. They are not 100% reliable but they work well enough not to disturb visitors and trigger surveys when people are really about...
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Category: Best Practices
Early on in your survey design endeavours, you may find yourself feeling the usual mix of anticipation and confusion that accompanies entering unknown territory. Sooner or later, your research ends with an avalanche of feedback-related buzzwords and terms. Open-ended and closed-ended questions. NPS and CSAT metrics. Cross-sectional and longitudinal study.
How can you find your way around, and which of the terms actually matter to a survey newbie?
The short answer is – all of the above, but at various points of your survey design education.
Before you read about specific customer metrics or question types, it’s important that you befriend two major...
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Category: Case study
Online CRM
50+ employees
Survicate customer since:
February 2018
Survicate features used:
Email surveys
Survicate NPS®
How Agendor keeps improving their product with Survicate Website Surveys, and how a Product Management NPS® Survey can be used to improve the work of the entire company.
Agendor is an Online CRM with web and mobile solutions for sales professionals. The company offers all the essential sales tools through an affordable and accessible platform that is easy to use.
Tulio Monte Azul, CTO and Product Manager at Agendor, reached out to Survicate. He says that “As a Product Manager, I needed to be closer to our customers in order to...
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Category: Best Practices
How often do you put time and effort into a new lead, only to discover they could have never become clients anyway?
How do you feel when you finally realize that a lead has either no budget or need for your product? And that’s particularly after you’ve invested so much into trying to sell to them...
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Category: Best Practices
As a marketing leader, you’re on a constant lookout for tools that will help you achieve your marketing objectives. For instance, you may anticipate that your inbound efforts will result in 10 new enterprise clients, thus increasing company revenue by $100,000.
Still, in working towards such goals, you may find that what has worked a year ago and brought several thousand new leads is no longer working. Another problem is getting lots of leads that don’t convert into high LTV clients. Where does the problem lie and what do we do about it?
Let’s take a closer look.
Growth isn’t about hacking...
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Category: Case study
Sales CRM
400+ employees
Survicate customer since:
July 2017
Survicate features used:
Intercom Integration
E-mail Surveys
Customer feedback is an important part of almost any process imaginable. We talked to Pipedrive’s Product Manager, Ksenia Chaynikova and Research Team Lead, Paula Koppel to examine this statement and discuss how Pipedrive uses Survicate across multiple teams to deliver a product that meets their needs.
Let’s start with Pipedrive. Could you describe your service?
Ksenia Chaynikova: Pipedrive is a sales CRM that makes selling simple. We’re on a mission to make salespeople unstoppable. Pipedrive keeps things moving, stops tasks from falling through the cracks, and kills the tedium of admin....
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Category: Case study
Mexican MVNO
50+ employees
Survicate customer since:
November 2017
Survicate features used:
E-mail surveys
Intercom Integration
weex is a digital service hub offering an MVNO service as well as a digital wallet. The company was founded in 2014 as part of the Coca-Cola Founders startup investment program. weex’s mission is to empower Mexican youth through services that traditional companies don’t typically offer. weex’s MVNO offering focuses on the “unbundling” and allows users to buy data-packages for a specific app (Facebook, Instagram, Spotify etc.).
“Starting December 2017, we launched the BETA version of our second product, a digital wallet. We wanted to enable the unbanked mexican youth...
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Category: Questions
With the possibility of running surveys within your mobile application, you can take your product or its development process to a new level, building on a stable foundation of user insights. As a smart product manager or developer, you should cherish a chance to delve deep into the user feedback. But what should you ask for? Here are some of the questions you can use, as well as benefits you can gain from running mobile app surveys.
Let users participate in your app's growth
In the early days of your app’s life, a series of well-targeted mobile surveys asking users questions...
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Category: Case study
SAAS with
30+ employees
Survicate customer since:
October 2017
Survicate features used:
Intercom Integration
Email surveys
With only one Survicate Survey sent using Intercom, Logojoy is able to collect a vast amount of feedback that benefits the company's rapid growth.
Logojoy is an online logo maker created in response to the time-consuming process entrepreneurs go through when creating a logo. This cutting-edge solution cuts the time and costs needed to get the perfect design by using AI to generate custom logos.
Michael Irvine, Head of Marketing, turned to Survicate when they encountered a friction point in their customer journey. “Survicate helped us identify why customers don't purchase...
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