Editor’s pick

How to Get Your Voice Heard In the Digital Noise Era

Kris Rudeegrapp, CEO & Co-Founder at Sending Platform Sendoso, shares his insights on how Sendoso noted a spike in response rate and a 2,500% return on direct mail campaigns (and how you could, too!).

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Discovering customers

How to Get Your Voice Heard In the Digital Noise Era

Kris Rudeegrapp, CEO & Co-Founder at Sending Platform Sendoso, shares his insights on how Sendoso noted a spike in response rate and a 2,500% return on direct mail campaigns (and how you could, too!).

Good Business Decisions Are Based On Good Quality Data

Moaaz Nagori, Co-Founder at Cloudlead, talks about the importance of using good quality data, the challenge of managing your current customers while developing the product and simultaneously, acquiring new customers.

Why “Less Is More” Is The Future Of Collecting User Data

Jon Falker, Marketing Director at GLIDR and a former Marketing Manager at Intel, shares his experiences on building marketing personas, evaluating product-market fit, and why “less is more” is the future of collecting user data.

Jon Falker GLIDR – Discovering Customers Series

Customer satisfaction

How Augmented Reality Can Change Customer Experience?

There’s no doubt about it – having a strong connection between your customers and your brand is truly necessary. If they feel truly connected with it, only then will they buy it. To make that connection strong, you need to continuously come up with creative ways to make your product visible.

augmented reality

Excelling at Customer Experience: An E-Commerce Perspective

Nothing ensures the success of a business like a loyal customer base. These are the customers that love buying from you and go straight to your online store without even considering your competitors.

Ecommerce customer experience

How to Create Effective Customer Experience Journey Maps

Customer experience can have a profound impact on the success of your business. If your business excels in making customers happy, your customers will become your best marketers. They will promote your business by referring friends and family to you, which will ultimately impact your bottom line for the better.

Customer experience journey mapping

User feedback

5 Reasons Why Customer Complaints Are Great for Business

The most important element of every business is its clients. The more clients you have, the more successful your business will be. And the best way to maintain the existing clients and obtain new ones is by keeping them satisfied with the service that you provide.

customer complaints

Top 3 Customer Experience Metrics You Absolutely Need To Be Tracking

These days, many people make the decision of whether or not to...

How to Make the “How did you hear about us” Question Work for You

Finding out where your customers found out about you is a precious...

9 Ways to Respond to Negative Feedback About Your Business

A happy customer tells three friends; a disgruntled one – at least...

Best practices

5 Reasons Why Customer Complaints Are Great for Business

The most important element of every business is its clients. The more clients you have, the more successful your business will be. And the best way to maintain the existing clients and obtain new ones is by keeping them satisfied with the service that you provide.

How To Use Customer Surveys To Earn Authoritative Links

Here’s the truth – no matter what a business’s goals or reasons are behind surveying their customers, reaching out to know them will certainly be beneficial. However, most businesses have no idea how they can leverage such customer surveys from a marketing standpoint.

Best Customer Experience Examples According to Experts

We frequently get attached to brands, not because we love their products, but because we like how they make us feel. We enjoy the experience. 

Excelling at Customer Experience: An E-Commerce Perspective

Nothing ensures the success of a business like a loyal customer base. These are the customers that love buying from you and go straight to your online store without even considering your competitors.

How to Create Effective Customer Experience Journey Maps

Customer experience can have a profound impact on the success of your business. If your business excels in making customers happy, your customers will become your best marketers. They will promote your business by referring friends and family to you, which will ultimately impact your bottom line for the better.

How Emotional Branding Can Convert Brand Advocates

Have you ever watched a movie that made you smile, laugh, frown, or cry? The ability of stories to prompt such reactions is amazing, but also alarming. If Hollywood can draw emotions out of us that otherwise would not have been experienced at that moment, what role do our emotions play in how we perceive brands?

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