Jon Falker, Marketing Director at GLIDR and a former Marketing Manager at Intel, shares his experiences on building marketing personas, evaluating product-market fit, and why “less is more” is the future of collecting user data.
Read moreJon Falker, Marketing Director at GLIDR and a former Marketing Manager at Intel, shares his experiences on building marketing personas, evaluating product-market fit, and why “less is more” is the future of collecting user data.
Daniel Borup Jakobsen, Group Marketing Manager at CompanYoung and Talenthub.io, shares his experiences with customer research and segmentation, building and scaling marketing processes across multiple business units, and why it pays off to take the road less traveled.
Today is a big day for us as we’re starting our Discovering Customers series, and we couldn’t have asked for a better guest than Paige Arnof-Fenn.
A happy customer tells three friends; a disgruntled one – at least 15 people. But it’s even worse if they leave a one-star review for everyone to see. On the web, it can reach millions of people. There’s one thing you can do to ensure that public negative feedback is kept at the bare minimum.
Acquiring new users and customers takes a lot of our time and focus, and getting good at it is practically an art, but let’s face it – the game doesn’t end when these visitors to your site click the buy button and become a customer.
Customer satisfaction – once a buzzword, now a standard. Not to measure it, is just like asking your clients to unsubscribe from your service. Customer satisfaction became one of the most important factors deciding whether a particular company is successful or not.
A happy customer tells three friends; a disgruntled one – at least 15 people. But it’s even worse if they leave a one-star review for everyone to see. On the web, it can reach millions of people. There’s one thing you can do to ensure that public negative feedback is kept at the bare minimum.
Finding ways to encourage a large number of responses to your surveys...
Contrary to popular belief – surveys don’t have to be boring! Unless...
Companies are becoming increasingly more obsessed with the best customer satisfaction metrics...
Have you ever been in a situation where somebody you just met asks you – “so what do you do?” and when you say you’re a marketer, they just smile, probably thinking “ah, flyers, ads, and other promotional nonsense”. And all you want to say is… pal, these days are long gone (and potentially roll your eyes at them).
A common struggle among many entrepreneurs is unlocking all the potential ways of building an MVP that they could leverage for business. In this blog, we will take you on a journey through the most innovative ways to create an MVP for a startup.
Finding ways to encourage a large number of responses to your surveys is an art, but so is analyzing the data in a way that enables you to turn it into actionable insights. Once you’ve done all the hard work of persuading your users or customers to fill out your survey, the last thing you want to do is let all that important data go to waste because you took the answers at face value and didn’t take the time to properly formulate them into a report.
Contrary to popular belief – surveys don’t have to be boring! Unless you’re carrying out user research for an academic dissertation, a survey can be both valuable to you in terms of your research goals AND enjoyable to your respondents.
Companies are becoming increasingly more obsessed with the best customer satisfaction metrics and having the mechanisms to discover how to improve themselves. Yet, while you’re figuring out whether or not to ask open or closed-ended feedback questions on your surveys, you may be missing one of the most crucial parts: the introduction.
Customer service (CS) and customer experience (CX) are two terms that are used interchangeably, but do they really mean the same thing? Is customer experience just a buzzword? Well, not exactly, and companies that prioritize customer experience are seeing a higher level of growth than those who don’t. So, what is the difference between the two?
