Top 10 Salesforce Survey Tools to Try in 2024

Closing deals and having a loyal customer base are important, but what is crucial when it comes to the success of your business is how you manage your customer data. 

And to get the right data, you need an effective CRM tool, such as Salesforce.

While surveys are one of the best ways to collect data as they provide invaluable insights into how your customers feel, without a Salesforce integration, you can't use them to their full potential.

We’ve put together a list of 10 of the best survey tools for Salesforce so you can pick the one that works best for your needs. 

Salesforce is the CRM king

Salesforce is the world’s leading cloud-based customer relationship management tool. In 2021, the company generated over $21 billion in revenue, with more than 166,000 websites worldwide using its solution. 

The platform helps businesses level up and get ahead of the competition by getting to know their customers better every day. It combines customer feedback analysis, data management, and process automation. 

What makes Salesforce attractive for sales reps is its unique ability to integrate with other tools and systems.

Survey tools + Salesforce: what's the deal?

Survey tools are an integral part of the Salesforce toolbox, and it's not hard to see why.

✅ They let you collect data on sales activities more simply and efficiently.

✅ They can give you a competitive advantage over other companies.

✅ They provide access to large volumes of valuable customer data, which you can use to make informed decisions on products, marketing strategies, and customer service initiatives.

✅ They automate the process of capturing data.

Take a look at our list of survey tools that we think combine well with Salesforce and help sales teams achieve their results. 

#1 Survicate

Integrating sales and customer insights has never been easier since Salesforce and Survicate joined forces.

While Salesforce gives businesses a powerful platform to manage sale opportunities, Survicate is the perfect solution for capturing real-time user feedback to inform business decisions. 

Together, they provide an unbeatable combination, bringing full transparency to the customer journey.

In Survicate, you can count on numerous robust features, such as a drag-and-drop survey builder and event-triggered distribution. 

The integration between Survicate and Salesforce works both ways. You can transfer data from your Survicate surveys into Salesforce contacts, and, at the same time, get Salesforce data to help you send surveys. In practice, it could mean sending surveys to just the right people at the right time.

With Salesforce and Survicate, ramping up your CRM initiatives is a breeze. So why not get these two working in harmony together? 

🔥Survicate offers more than 125 survey templates that are responsive and tailored to different purposes. You can easily customize them to your liking and send them via email and link, or put them on your website or in your app!

🔦 Feature highlights

• One-click integration without coding
• Sending survey responses to Salesforce as object fields
• A wide range of targeting options, including custom attributes and actions
• Identifying Salesforce contacts automatically
• Sending surveys based on Salesforce segments and lists
• Slack and MS Teams alerts and Google Sheets answer export
• No limit on integrations, users, and feedback collection time
• Salesforce workflows triggered by survey responses
• Answer piping
• Custom data filters and advanced analytics
• “Thank you” screen customization

💸 Pricing 

The Survicate and Salesforce integration is available on the enterprise plan, giving you a direct way to gain valuable insights into what makes your business tick. Contact Survicate team to learn how you can unlock this potential for your company.

#2 SurveyMonkey

SurveyMonkey comes with a comprehensive selection of survey tools and customizable options that allow you to drill down into customer preferences with ease. 

Plus, its simple and intuitive user interface makes it easy for anyone on your team to become a master of surveys without any additional training.

🔦 Feature highlights

• Triggering surveys after events or webinars
• Post-case follow-up surveys
• Monitoring CSAT, NPS, and other customer metrics to spot trends and issues

💸 Pricing 

SurveyMonkey’s integration with Salesforce is available on the Enterprise at over $70 per month per user.

#3 Mopinion

With its user-friendly interface, integrated dashboards, and a wide range of features, Mopinion ranks high among Salesforce survey tools.

With this solution, you can easily capture customer feedback in real time and measure your customers’ satisfaction at many touchpoints along their journey. Mopinion reports are available quickly, so you can promptly address any issues. 

Mopinion has a detailed article about its integration with Salesforce with step-by-step instructions so you can set it up quickly. 

🔦 Feature highlights

• Collecting quick feedback from your visitors
• Personalized charts and data sets 

💸 Pricing 

With prices starting at $259 per month,  Mopinion is not the most affordable solution on this list. No information is provided about the cost of a Salesforce integration. 

#4 Zonka Feedback

When it comes to Salesforce survey tools, Zonka Feedback offers a good range of features for surveying your customers.

The unique customization options let you tailor surveys to your specifications, while the real-time reporting functionality ensures fast and reliable feedback. 

If that wasn’t enough, the streamlined nature of Zonka Feedback makes it easy to integrate with Salesforce. But it isn’t just about how easy things can be. When it comes to the ability to unify marketing, sales, and service departments, Zonka Feedback also delivers great performance.

🔦 Feature highlights

• Answer piping, conditional redirects, and survey logic
• APIs and webhooks
• Slack and email notifications
• Customizable and visually appealing surveys

💸 Pricing 

There is a separate paid option for Salesforce surveys in Zonka Feedback. The price starts at $499 per month. 

#5 SurveyLab

Boasting a comprehensive library of templates, SurveyLab promises to make collecting customer feedback easy and effective.

Even though, at first glance, the setup process might seem complex, it is quite easy to grasp. 

While SurveyLab excels at producing easy-to-read reports and provides great customer support, it lacks some features, such as customizable form fields and detailed branding options (except for adding a logo).

🔦 Feature highlights

• Custom redirect to the selected web page
• Responsive surveys tailored to every screen
• Unlimited questions and responses
• Dedicated customer support

💸 Pricing 

APIs and integrations are only available on the Enterprise plan, but there is no pricing information on the website. 

#6 Qualtrics

Qualtrics offers an advanced research solution that offers flexibility and customization—but it might not be right for everyone.

Creating surveys might require technical experience, while setting up the integration with Salesforce may seem confusing at first. But if you have an experienced development team on hand, Qualtrics can make gathering customer feedback a smooth experience.

🔦 Feature highlights

• Testing of surveys
• Prediction engine and built-in statistical analysis 
• Personalized survey design recommendations
• Automated plug-ins and surveys

💸 Pricing 

Qualtrics does not provide pricing information.

#7 Wufoo

Wufoo is another survey tool worth considering for a Salesforce integration. It's simple to set up, allowing you to drag and drop questions and create surveys quickly. 

Wufoo integrates easily with Salesforce for data analysis, so you won't have to worry about missing out on important insights. 

With an intuitive interface, custom branding options, and the ability to easily add multiple users and collaborators, Wufoo is one of the top Salesforce survey tools in terms of the price-quality ratio.

🔦 Feature highlights

• Custom branding
• Customizable, ready-to-use themes
• Salesforce email list updates automatically with new survey respondents
• No need to export and import data manually

💸 Pricing 

Salesforce integration is available on the Pro plan at $29 per month, which is Wufoo’s most popular package. 

#8 Simplesat

This list would not be complete without Simplesat, one of the most popular survey tools for Salesforce.

The intuitive interface simplifies the process of setting up surveys, ensuring that even non-technical users can get started right away.

Simplesat also allows you to create custom surveys tailored to your business needs. On top of its cutting-edge reporting capabilities and customer support responsiveness, Simplesat also comes with a decent Salesforce integration.

🔦 Feature highlights

• Real-time sync of feedback details with Salesforce
• Generating reports within Salesforce
• Including surveys in existing Salesforce notifications

💸 Pricing 

Direct integrations are available on all Simplesat plans. Prices start at $79 per month (unlimited number of users) and go up to $199 per month. There is a free 14-day trial available. 

#9 ProProfs

The ProProfs survey maker is a reliable tool to help you get important insights from your customers.

A Salesforce survey mediator, ProProfs offers an array of features that will help your business make better decisions. With the flexibility to customize surveys according to specific needs and objectives, ProProfs makes sure you get exactly the kind of survey you wanted.

As a bonus, its mobile-friendly interface allows you to respond quickly, which is essential for success. 

🔦 Feature highlights

• Branching and skip logic
• Personalization with hidden fields
• White label solution
• Graphic design customization

💸 Pricing 

Prices vary depending on the number of survey responses. The average plan will cost you $300 per year, or $0.05 per survey response. This pricing plan is a bit different from the others you might have come across, but it may work if you want to save money. 

#10 SurveyPal

SurveyPal understands that analyzing customer feedback can be a huge undertaking, so it aims to take the stress out.

The simple solution provides all the most important features without many extensive additions. It’s designed to create an all-in-one seamless digital experience, even for newbies.

🔦 Feature highlights

• Easy KPI overview with one click
• Seamless integration with Zendesk
• Set of technical and organizational controls

💸 Pricing 

As the Salesforce (or any other) integration needs to be implemented by the SurveyPal team, the price is not entirely clear. A free trial is available on all plans. 

At last!

Salesforce is a powerful tool but equipped with one of the survey tools we’ve described above, it can take your customer success to an entirely new level.

Choose a platform that suits your needs and start leveraging the power of Salesforce to make informed decisions on customer research, loyalty programs, product feedback, or any other form of market research.

So, don’t let your respondents pass you by—embark on a journey to becoming a ruler of the sales world with these top-notch Salesforce survey tools.

Ready to get started and create engaging surveys in collaboration with Salesforce? Sign up for your free trial of Survicate today! Also, you can foster your decision making checking our newst ranking of best customer satisfaction tools and/or best website satisfaction tools.