The right UX research tools can be game-changers, helping you to distill insights from user behavior and apply them to build impactful experiences.
However, with so many tools on the market, it might be challenging to pick the best ones for your project.
That’s why we decided to give you a snapshot of the best tools our colleagues have either used or tested, highlighting their key features and their pricing models.
Ethnio is a research participant management platform, built by researchers. According to its creators, it was designed with the idea that recruiting participants who care about your product and what it offers provides better quality results than recruiting random users who may or may not have any affinity for what you are building.
Targeted at UX researchers, designers, PMs, marketing specialists, and anyone who is conducting user research, Ethnio can help you intercept people that use your interface from your website or app.
Although the tool was designed to help with live recruiting, you can also use it to schedule participants in advance, recruit for in-person interviews, and build participant pools for other types of UX research.
Interestingly, it also allows you to pay your participants for their time, wherever they might be located, by sending electronic rewards such as Amazon, PayPal, and eGift cards, or other rewards of their choice.
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Pricing
Tremendous can be incredibly useful if you’re looking for ways to compensate your study participants.
The platform allows you to pay people around the world exactly how they want to be paid. It gives the recipients a choice of cash transfers, prepaid cards, gift cards and charity donations.
Tremendous also takes care of all the logistics, including currency conversions, money movement, cross-border regulations, and reporting.
Key features
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Optimal Workshop is a UX platform that offers multiple testing methods with specialized tools for card sorting, tree testing, first-click testing, surveys, and user interviews.
It provides access to its recruitment panel of 50+ million participants with a variety of targeting options and 80 languages to choose from. For highly targeted participants, the tool offers a custom recruitment service.
You can place your recruitment orders through the Optimal Workshop app. The tool claims you should see them filled in as little as 4 hours.
The platform also offers visualizations to help you make sense of the data you gathered.
Key features
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Recollective is a cloud-based software platform with a suite of features for qualitative and quantitative data gathering, moderation, and analysis.
It comes with recruiting and onboarding tools to bulk import participants or enable self-registration from email invitations or social networks.
Its comprehensive toolkit provides you with everything you need to run projects in a single platform with centralized data and a streamlined user experience.
With a simple and intuitive interface, the platform can be used as a DIY tool or with a range of support options.
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Smartlook is a cloud- and mobile-based analytics solution that provides the “why” behind user behavior.
Thanks to its always-on session recordings, you can record 100% of your traffic and see the entire user journey.
The tool also allows you to generate heatmaps for selected areas of your mobile app, and segment and automatically organize them into galleries for easy searching.
With its cross-platform analytics, you can easily analyze users’ behavior on your website and in your mobile app.
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Previously known as TryMyUI, Trymata offers two product suites that you can use together or separately: a usability testing suite and a product analytics suite.
The product’s usability testing solutions include remote usability testing, moderated user testing, impression testing, UX Diagnostics, and System Usability Scale, to help you set up studies for any kind of digital product on any device.
With its live product analytics tools, which include session replays, website visitor logs, goal tracking, and heatmaps, you can discover how your users interact with your product and where they encounter bottlenecks.
When used together, these two product suites can provide in-depth feedback and a holistic view of user experience.
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With UserTesting, you can get rapid customer feedback on almost any customer experience, including websites, mobile apps, prototypes, and real-world experiences.
The platform provides audio and video recordings of people as they engage with your product and complete the tasks you specified.
It offers one of the industry's most comprehensive UX research solutions, and the research methodologies it provides include:
What’s more, with UserTesting you can recruit your own customers to participate in user tests.
Recently, the platform launched a new behavioral analytics capability that uses machine learning to automatically identify and view moments of friction as customers interact with your digital products.
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If you run a lot of user tests and interviews, Happy Scribe can save you plenty of time by providing automated transcriptions.
Its dedicated transcription editor not only makes it easy to make changes to the text but it also allows you to collaborate with all your stakeholders by sharing your transcripts in view-only or edit mode.
You can then export the file in a number of different formats to use on other platforms.
Happy Scribe also supports plenty of languages and integrates seamlessly with a wide range of third-party apps, including Zapier and YouTube.
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One of the most well-known platforms, User Interviews can help you conduct user testing by building your own pool or accessing its panel of over 3 million vetted research participants from 7 countries.
The platform also offers a research CRM that allows you to build rich user profiles, port data in and out, and conduct research with all your favorite tools and methods.
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Miro is a "digital whiteboard" platform that can make it easy to brainstorm and collaborate with others on your UX research projects.
The tool allows you to create notes and designs, and communicate through embedded video calls or online chats.
In UX research, Miro can be used to organize the process into a single board that can be worked on collaboratively by your entire team. Whether it’s creating journey maps or user personas, Miro has the right templates and solutions in place.
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Each of the tools on this list has its unique strengths, and the one you pick will ultimately depend on the type of research you need to carry out.
However, there is one tool that you’ll always need: a survey. Whether you're collecting opinions about your research process, gathering feedback post-user testing, or looking to understand a particular touchpoint on a user journey, surveys can offer a goldmine of insights in an incredibly cost-effective way.
With Survicate, you can seamlessly integrate surveys into your UX research and automate the entire feedback collection process. Simply sign up for our 10-day free trial, select a survey from among hundreds of ready-to-send templates, and enjoy automated insights.
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