Ethnio is a research participant management platform, built by researchers. According to its creators, it was designed with the idea that recruiting participants who care about your product and what it offers provides better quality results than recruiting random users who may or may not have any affinity for what you are building.
Targeted at UX researchers, designers, PMs, marketing specialists, and anyone who is conducting user research, Ethnio can help you intercept people that use your interface from your website or app.
Although the tool was designed to help with live recruiting, you can also use it to schedule participants in advance, recruit for in-person interviews, and build participant pools for other types of UX research.
Interestingly, it also allows you to pay your participants for their time, wherever they might be located, by sending electronic rewards such as Amazon, PayPal, and eGift cards, or other rewards of their choice.
provides one central database for all your research participant interaction
offers hundreds of payment options in any currency, with no hidden fees
allows you to send out screener links via email or post on social media
intercepts respondents from anywhere in your product ecosystem, through web or iOS/Android
makes scheduling a breeze by managing multiple time zones and providing numerous options to modify and manage all types of scenarios and participant touchpoints
a 14-day free trial is available
paid plans start at $79, but unless you’re a light user you’ll need to upgrade to one of the more advanced packages
Optimal Workshop is a UX platform that offers multiple testing methods with specialized tools for card sorting, tree testing, first-click testing, surveys, and user interviews.
It provides access to its recruitment panel of 50+ million participants with a variety of targeting options and 80 languages to choose from. For highly targeted participants, the tool offers a custom recruitment service.
You can place your recruitment orders through the Optimal Workshop app. The tool claims you should see them filled in as little as 4 hours.
The platform also offers visualizations to help you make sense of the data you gathered.
offers card sorting, tree testing, first-click testing, surveys, and a qualitative research tool
Previously known as TryMyUI, Trymata offers two product suites that you can use together or separately: a usability testing suite and a product analytics suite.
The product’s usability testing solutions include remote usability testing, moderated user testing, impression testing, UX Diagnostics, and System Usability Scale, to help you set up studies for any kind of digital product on any device.
With its live product analytics tools, which include session replays, website visitor logs, goal tracking, and heatmaps, you can discover how your users interact with your product and where they encounter bottlenecks.
When used together, these two product suites can provide in-depth feedback and a holistic view of user experience.
intuitive and easy-to-use remote usability testing and moderated user testing
session replays of every single user session
access to Trymata’s panel of over 500,000 demographically curated testers to every time you run usability tests
there are various packages and the prices depend on the suite you need
Click maps, navigation tree testing, and card sorting
What’s more, with UserTesting you can recruit your own customers to participate in user tests.
Recently, the platform launched a new behavioral analytics capability that uses machine learning to automatically identify and view moments of friction as customers interact with your digital products.
moderated and unmoderated studies
access to a diverse and inclusive audience via the UserTesting Contributor Network
ML-generated Instant Insight that automatically reveals patterns, anomalies and correlations for task-based questions
If you run a lot of user tests and interviews, Happy Scribe can save you plenty of time by providing automated transcriptions.
Its dedicated transcription editor not only makes it easy to make changes to the text but it also allows you to collaborate with all your stakeholders by sharing your transcripts in view-only or edit mode.
You can then export the file in a number of different formats to use on other platforms.
Happy Scribe also supports plenty of languages and integrates seamlessly with a wide range of third-party apps, including Zapier and YouTube.
no limits on upload size or length
offers collaborative workspaces
intuitive editor with multiple export formats
automatic subtitles with translations
prices vary depending on whether you need automatic or human-made transcriptions and subtitles
One of the most well-known platforms, User Interviews can help you conduct user testing by building your own pool or accessing its panel of over 3 million vetted research participants from 7 countries.
The platform also offers a research CRM that allows you to build rich user profiles, port data in and out, and conduct research with all your favorite tools and methods.
Research Panel with access to over 3 million research participants
individual sessions on the pay-as-you-go plan with participants sourced from the panel are $45; monthly packages start at $175 for up to 60 sessions per year
if you build your own panel, paid plans start at $250 per month
Miro is a "digital whiteboard" platform that can make it easy to brainstorm and collaborate with others on your UX research projects.
The tool allows you to create notes and designs, and communicate through embedded video calls or online chats.
In UX research, Miro can be used to organize the process into a single board that can be worked on collaboratively by your entire team. Whether it’s creating journey maps or user personas, Miro has the right templates and solutions in place.
real-time collaboration for the entire team
1000+ ready-made templates for various processes
integrations with over 100 third-party apps
the free plan offers a single workspace with 3 editable boards
for more workspaces and boards, you’ll need to upgrade to one of the paid plans which start at $8 per month when billed annually
Elevate your UX research with surveys
Each of the tools on this list has its unique strengths, and the one you pick will ultimately depend on the type of research you need to carry out.
However, there is one tool that you’ll always need: a survey. Whether you're collecting opinions about your research process, gathering feedback post-user testing, or looking to understand a particular touchpoint on a user journey, surveys can offer a goldmine of insights in an incredibly cost-effective way.
Lidia is a Senior Content Editor at Survicate. She’s a passionate customer experience advocate and strives to educate and inspire her readers to improve their own customer journeys. In her blog posts, Lidia focuses on the latest trends and best practices in the industry. She believes that by sharing her expertise she can help businesses of all sizes to elevate their customer experience. When she’s not writing, Lidia enjoys reading books, attending industry conferences, and testing out new customer service technologies.
NET PROMOTER, NPS, AND THE NPS-RELATED EMOTICONS ARE REGISTERED U.S. TRADEMARKS, AND NET PROMOTER SCORE AND NET PROMOTER SYSTEM ARE SERVICE MARKS, OF BAIN & COMPANY, INC., SATMETRIX SYSTEMS, INC. AND FRED REICHHELD.