Google Forms is a popular way to create surveys, quizzes, and polls. People worldwide love it for its ease of use and its free use.
However, it’s not the only way.
What if you need forms that are a little more specialized than the standard Google Forms? Is it possible to capture customer feedback through them? The truth is, this product is quite limited in its use.
Let’s take a closer look at the best seven Google Forms alternatives worth paying attention to.
However, before we get to the point, let's take a quick look at why Google Forms may NOT be enough to capture customer feedback thoroughly.
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Google Forms in a nutshell 🥜
At its heart, Google Forms is a simple way to create and manage online forms. It’s a casual survey builder that is easy to use. And it's free – which certainly makes it more competitive.
Why do so many users choose it? Due to their familiarity with other Google products and the clear and simple Google interface. The other thing is that they trust Google and know they won't launch anything untested.
The tool provides customization to some (rather limited) extent, and users can add an endless number of questions to their form (which is a huge advantage).
What’s more, there is also the possibility to add images and videos to their forms by the link – and it works pretty smoothly.
You might think – okay, but its huge plus is that the survey results land directly into Google Sheets. That’s true, but it’s not its unique selling proposition. Most survey builders are successfully integrated with Google Sheets.
So, what makes Google Forms less than ideal?
Even though at first glance, Google Forms provide quite extensive types of questions, such as multiple choice or drop-down lists – it will still not be enough when it comes to gathering customer feedback.
Each week, your customer is probably required to complete many surveys and provide feedback in different places. To catch their attention, you must stand out from the crowd. That is not something you can accomplish with Google products.
Other shortcomings of Google Forms include
- Their forms are limited in design. No outstanding animations or form templates are provided.
- There is no bank of questions available for creating quick and efficient business surveys.
- You cannot embed your survey into an email so that users can complete it without leaving their inbox.
This leads to the conclusion that Google Forms is not designed for the big things. We think they’re more suitable for individual users who, for example, need to conduct quick research during their studies. If you use this tool for business purposes, you might quickly run into a glass ceiling.
Now you know why our list of Google Forms alternatives may be more useful than you thought ⬇️
Survicate
Survicate goes beyond basic form creation—it's a comprehensive feedback platform designed for teams that want to gather, analyze, and act on insights from every channel, all in one place.
Whether you’re launching a quick customer satisfaction poll or a multi-step product feedback survey, Survicate offers hundreds of professionally designed templates, AI-powered survey creation, and advanced logic to customize the respondent experience. Setup is fast and beginner-friendly, yet flexible enough for power users.
Survicate integrates seamlessly with tools like Mailchimp, Intercom, HubSpot, Microsoft Teams, and more, making it effortless to embed surveys into emails, websites, and mobile apps—and to close the feedback loop through your existing workflows.
💡 Yes, all survey results are exportable to Google Sheets and other formats.
📣 Surveys can be triggered based on behavior and targeted with precision using attributes, cookies, and user actions.
Beats Google Forms with
✅ Expert-designed templates & AI survey creation
✅ Multi-channel survey distribution (email, link, web, and in-app)
✅ Survey logic, branching, and partial response saving
✅ 1-click integrations with 40+ tools (e.g., HubSpot, Zendesk, Slack, Braze)
✅ AI feedback categorization & analysis
✅ Dynamic targeting & recurring surveys
✅ Web & mobile SDK support
✅ Export to Google Sheets
✅ Customizable dashboards with widgets
✅ Instant Slack/email alerts for key feedback pieces
Pricing
Check out full pricing here.
Free plan
✅ Yes, Survicate does have a free plan. With it, you can launch email, link, website and in-product surveys, collect up to 25 responses per month and get your feedback journey started.
forms.app
forms.app is an online platform that provides a user-friendly interface and a wide range of themes, making it an excellent alternative to Google Forms. With forms.app, you can create various online forms, surveys, polls, and quizzes in a short time thanks to its +4000 ready-made templates.
Moreover, forms.app offers an AI form generator feature that allows you to create forms and surveys effortlessly. forms.app provides almost all advanced features in its free forever plan, including conditional logic, payment and signature collection, more than 500 third-party integrations, AI-powered forms, and various question types.
It's a perfect option for startups and large corporations that require professional surveys and forms.
Beats Google Forms with
- Easy to create forms with AI form generator
- Automate your workflow with +500 third-party integrations
- Various ready-made templates are available
Pricing
forms.app provides three different plans, one of which is the Basic Plan priced at 25 USD. The Pro Plan, available on a monthly basis, comes at a cost of 35 USD. For those seeking a more comprehensive option, the Premium Plan is available at a monthly rate of 99 USD.
Free plan
Yes, forms.app offers a free forever plan with 100 responses and 10 email notifications a month.
WPForms
WPForms was designed to be user-friendly for beginners and non-techies. As a result, anyone can handle the interface easily and intuitively.
Its benefits also include integrating with PayPal and Square payment forms. However, this feature is only available in higher-priced plans. With its drag-and-drop builder, you can select your form template, add your fields, and embed your form on your WordPress site.
It may be all fun and games when you are running a WordPress site, but it may not be your best option in other scenarios.
Also, the form design seems to be quite outdated, so don't expect too many visually appealing possibilities. The thing that it’s also worth noting is the fact that it doesn’t provide a cohesive user experience.
Bugs exist, including difficulties translating forms effectively. As an example, if your respondent misses some required field on your Chinese form, they will still receive an error message in English. Well, that's not quite how it should be.
Beats Google Forms with
- Payment forms
- Drag-and-drop form builder
- Smooth work with WordPress
Pricing
The cheapest plan is $49 per year. There are also three other plans available – at $99, $199, and $299. WPForms does not offer a free trial, but they will refund 100% of the purchase price within 14 days if you’re not happy.
Free plan
⛔️ No, WPForms doesn't offer a free trial.
Microsoft Forms
Microsoft Forms is a web-based app available on all browsers and platforms as part of the Microsoft 365 suite. The program is used in both business and educational settings and for personal use.
The Microsoft interface is modern, and it also provides appealing dynamic themes. Its main features include skipping logic and branching, which are more advanced than those offered by Google Forms.
While Microsoft forms are clutter-free, new users may find them confusing. However, it’s also worth noting that Microsoft Forms doesn’t provide separate and multiple sections while answering, which can severely limit your options.
Overall, it’s a good Google Forms alternative but not a great one, as it works best only if you’re on Microsoft 365.
Beats Google Forms with
- Branching logic feature
- Rating question types
- Attractive and dynamic themes
- Better for businesses using Microsoft 365
- Real-time forms during Microsoft Teams meetings
Pricing
You can play around with Microsoft Forms for free, but you can’t send or share any form until you upgrade your account with paid Microsoft 365 Personal, Microsoft 365 Education, or Microsoft 365 Business accounts.
Free plan
⛔️ No, Microsoft Forms doesn’t provide a free plan.
Jotform
With Jotform, you can create powerful surveys that are certainly a good alternative to Google Forms. Its advanced design features make it one of the leading online form builders.
The tool is easy to set up, even for beginners. Initially, it seems like a simple solution that would not provide much, but that's not the case.
This tool will find many integrations, question types, and templates. It can't be that beautiful, though. From time to time, forms' UX suffers from problems, and customers might have some difficulty filling them out.
What’s more, Jotform lacks widgets and embedded surveys and is quite expensive compared to its features (all packages have some limitations, even the paid ones).
Beats Google Forms with
- Many templates available
- Dynamic animations
- An easy-to-use survey builder that lets you drag and drop elements
- Paying directly from the forms
Pricing
The cheapest plan is $34 per month when billed annually and includes 25 forms and up to 1,000 monthly submissions. The tool offers two more paid plans that allow you to collect more responses, and an Enterprise plan.
The Starter plan is fairly limited with just 5 forms and up to 100 monthly submissions.
Free plan
✅Yes, Jotform provides a free plan, including 5 forms and 100 monthly submissions.
ClickUp
ClickUp offers all kinds of productivity features. In many ways—from task management to tracking targets—it is designed primarily to streamline collaboration and make team members' work easier.
That’s why creating forms is just one of many features available on ClickUp. As a result, updates don't happen too frequently and might not be among the company’s main priorities.
Yet, due to its extensive features, it deserves to be mentioned as an alternative to Google Forms. The ClickUp dashboard is intuitive to use, and even the most complex forms can be created easily.
It provides custom fields such as checkbox, rating, dropdown, phone, date, and location. In addition, the user can customize the thank-you message that appears after the customer submits the form.
However, the number of features available can be overwhelming, and setting up the tool can be challenging. The navigation can sometimes be tricky, as not all features are placed intuitively. Mastering it takes a little digging.
Overall, it’s a great addition to ClickUp if you already use it for project management. However, it's far too complex if you’re using it for forms only.
Beats Google Forms with
- Drag-and-drop builder
- Embedding with HTML
- Customizing branding
- Customizable thank-you message
- Adding reCAPTCHA to form to prevent fraud
Pricing
There are three paid plans available – Unlimited ($7/mo), Business ($12/mo), and Enterprise (price upon request).
Free plan
✅Yes, ClickUp provides a free plan.
HubSpot Forms
HubSpot Forms are one of the features available on Marketing Hub™. HubSpot describes this tool as an easy-to-use form builder that helps create conversion-ready forms. Could we confirm that?
It is definitely worth paying more attention to HubSpot's solution. Many of its features set it apart from Google Forms, including pop-ups and embedded forms, as well as automated follow-up emails after completing the form.
There is no need for data migration or background work, so the implementation time is short. It also works nicely if you want to create lead nurturing campaigns to convert visitors into qualified leads.
Despite this, HubSpot forms seem obsolete and don't look as appealing as they should.
As such, if you are looking for an engaging design of forms, you will not find much here.
This is a nice addition to your tool set if you’re already using Hubspot. However, it’s not worth getting the entire Hubspot stack for forms alone.
Beats Google Forms with
- Dependent and smart fields
- Pop-up and embedded forms
- Custom targeting
- Custom email validation
Pricing
There are several pricing plans available for individual and enterprise users, starting from $18 per month.
Free plan
✅ Yes, HubSpot provides a free plan – however, custom styling, smart fields, and custom targeting are NOT included.
Google Forms? Next, please
Google Forms is undoubtedly one of the most popular solutions for conducting basic research. However, they aren't the best choice, and they fall short among the others.
A thorough, efficient collection of customer feedback, as well as a high conversion rate – all of these, are your priorities? Then, bet on tools that will help you achieve these goals.
Is a free tool what you're looking for? Build professional-looking surveys using Survicate. It’s much more than a survey creator that lets you collect continuous customer feedback, analyze it, and act on it, with ease.
🔝Don't miss out on customer feedback, and sign up today for your 10-day free trial.
