Redesigning a website is a popular means to improve conversion rates. Your goal is to make the website more appealing and guiding to conversions. It's not wise to change elements that visitors love - you should focus on those that cause problems. So what's the best way to assess the redesign? Here's a list of 5 most popular website redesign survey questions that helps to improve the design of a website.
Website Redesign Survey Questions
1. What do you like the most about our website?
As already said, changing elements that people love is risky. When visitors return to your website and see that it's completely different, they feel confused and are more likely to leave right away.
Ask this question returning visitors. Tag visitors who answer - you'll want to survey them after the redesign as well.
2. What would you like to change on our website?
Your visitors are full of ideas on how you can change your website to make it more appealing to them. Their answers can give out-of-the-box ideas on how to lead the redesign process.
Also tag visitors who participate in the research to survey them after the redesign.
3. How easy is it to find what you are looking for?
Use a scale from 1 to 10 to see how easy it is for users to find what they are searching for. Although answers are not really actionable, what counts for you is change is answers before and after the redesign. If they plummet, it is something to worry about and investigate further.
4. Do you prefer the old or new design?
There is no simpler way to find out which design people prefer. To get more actionable results, don't forget to ask a follow-up question: 'Why?'
Ask this question to visitors who are familiar with the old design.
How to do it? Survey either returning visitors (not 100% accurate) or visitors who answered questions before the redesign (survey tagged visitors - now you see why it is essential to tag visitors).
5. What was the first impression when you entered the website?
At first glance, your website should make a particular impression. People should be able to say what services you offer and what they can achieve there.
Ask this question to visitors a few seconds after the website loads.
Run one survey before the redesign and another one after it's done. Compare results to see which survey answers sound more like your company and align with the impression you want to make.
Best Way to Gather Feedback
Surveys are one of the most effective methods of collecting customer feedback. That's why it's important you choose the best website survey tool that meets your needs and offers everything you need.
One of the easiest ways to collect feedback on the quality of the content on your website is by embedding a content rating survey in it.
Start off with the content rating template below:
We hope these 5 simple website redesign survey questions we've listed here can help you get ready for the redesign, avoid mistakes, and validate how people assess the redesign once it's completed.
At Survicate, we help marketers validate their insights and develop content strategies. Thanks to its integrations, Survicate is a powerful tool that improves the effectiveness of their marketing efforts by enabling the hassle-free collection of feedback from website visitors, app users, or customers. Give the tool a try for free, or sign up for a higher, more potent pricing plan.