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In the world of email marketing, your success hinges on one vital metric - email open rates. If your emails aren't being opened, your message remains hidden, and your efforts go to waste. 

In this blog post, we'll explore the critical importance of email open rates, variations by industry, and most importantly, how you can increase them using surveys and Survicate.

Table of contents

What is an email open rate?

Email open rates are the bread and butter of email marketing. This metric tells you how many of your emails are being opened, and it's a direct measure of your campaign's effectiveness. 

Why do email open rates matter?

The higher the open rate, the better your chances of turning subscribers into customers. Let’s break this down.


High open rates indicate that your audience is engaged and interested in what you have to say.


More email opens mean more opportunities to convert leads into loyal customers.


It directly impacts your bottom line, as increased open rates often lead to higher sales and revenue.

Sender reputation

Email service providers monitor your open rates to assess your sender reputation. Good open rates can ensure that your emails don't end up in the dreaded spam folder.

Now that you understand the importance, let's take a closer look at how open rates vary by industry.

Email open rates by industry

Email open rates are not uniform across different industries. They vary significantly due to factors like audience, content, and timing. Here's a snapshot of open rates for a few key industries:

Email open rates range from 30% to over 40%
Source: Mailerlite

As you can see, there's quite a range. These figures are averages, but they highlight the fact that open rates can differ widely. Your industry has a significant influence on what you can consider a good open rate.

So, the million-dollar question is: How can you improve email open rates in your industry?

How to increase email open rates

The good news is that you don't have to sit and hope for higher email open rates. You can take control and boost your open rates using effective strategies. Let's delve into some of these strategies.

Segment your audience

Understand your subscribers and segment them based on their interests and behaviors. This way, you can send more relevant content, which is more likely to be opened.

Craft catchy subject lines

Your subject line is your email's first impression. Make it compelling and engaging to entice your subscribers to open it.

Optimize send times 

Sending emails at the right time is crucial. Use data and analytics to determine when your audience is most likely to check their inbox.

Personalize content

Tailor your emails to the individual recipient as much as possible. People are more likely to open emails that feel personalized to them.

Use surveys

Collect feedback and preferences from your audience with surveys to improve your email content and timing.

That last point is where Survicate comes into the picture.

Your path to higher email open rates

Survicate is an invaluable tool for boosting your email open rates. With its survey features, you can gather critical insights that can supercharge your email marketing campaigns.

Here's how Survicate can help:

1. Customer feedback surveys

Survicate allows you to create and send customer feedback surveys to your email subscribers. 

By asking for their opinions and preferences, you can tailor your email content to their liking. This increases the chances of your emails being opened because they're more relevant to your audience.

2. Timing surveys

Use Survicate's surveys to ask your subscribers about their preferred email delivery times.

Armed with this information, you can send emails at the exact moment when they're most likely to be opened. The result? Increased email open rates.

3. Content relevance surveys

Send surveys to gauge the relevance of your email content.

Are your subscribers finding value in your emails? If not, use their feedback to make necessary adjustments and deliver content that resonates with them. This can lead to higher open rates and engagement.

4. Audience segmentation surveys

Survicate's surveys can help you better understand your audience and segment them effectively. With accurate segmentation, you can send content tailored to specific groups, ensuring that your emails are opened and acted upon.

By utilizing Survicate's survey capabilities, you can optimize your email marketing efforts for improved open rates.

Take action now

Don't let your emails get lost in the cluttered inbox. Start leveraging surveys and Survicate to enhance your email marketing open rates. Take control of your email marketing success and watch your open rates skyrocket!

Ready to get started with Survicate? Click the link below to sign up for free and experience the difference for yourself. Don't wait—supercharge your email marketing today!

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