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Survicate surveys for Marketo

Improve conversion and accelerate sales process by enriching Marketo data with customer insights.


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Profile & qualify leads faster

Collect prospect and customer feedback inside your Marketo
database. Use this data to develop customer personas, score
leads, and prioritize them for sales.

  •  See your survey feedback in context with your prospect and customer data.
  •  Use advanced surveys and logic to collect more
    and better data.
  •  Score leads using survey feedback and track their lead source.
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Profile & qualify leads faster
Automate your customer satisfaction programs with Marketo surveys

Automate your customer satisfaction programs

Increase renewals and referral business using automated surveys to collect and sync direct feedback back to your Marketo database.

  •  Measure customer satisfaction and follow-up with customers to boost renewals.
  •  Automate your Net Promoter Score® to identify brand advocates and ask them for referrals.
  •  Learn what matters most to your customers to market new products and services.
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Personalize lead nurturing campaigns

Ask prospects and customers about their job function, decision-making process, areas of interest, and how they prefer to consume content.

  •  Trigger Smart Campaigns based on survey responses.
  •  Segment prospects and build Smart Lists using survey feedback.
  •  Drive conversion, adoption, and usage with customized follow-up from sales and support.
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Personalize lead nurturing campaigns with Survicate surveys for Marketo
Generate more leads and promote content

Generate more leads and promote content

Use skip logic to show different calls to action, contact forms or redirect website visitors to most suitable content.

  •  Increase your lead generation capability on your website with targeted, conditional contact forms.
  •  Amplify your content by showing different calls to action based on respondents’ answers.
  •  Redirect respondents to landing pages or industry/persona specific articles to speed up the buying process.
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Prequalify your anonymous visitors

Survicate enables you to run precisely targeted surveys on your website even among anonymous visitors, your potential leads.

  •  Ask for information that is difficult to get with forms (budget, timing, competition considered).
  •  Utilize the time frame between the very first visit and actual lead conversion.
  •  Engage them with built-in website calls to action to guide them to conversion points based on answers.
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Prequalify your anonymous visitors with Survicate Marketo website surveys

Collect and act upon insights throughout the customer journey

  •  

    Trigger survey

    Send surveys with automated triggers based on your visitor’s, prospect’s or customer’s actions.

  •  

    Sync in real-time

    Map survey questions to your system to send responses in real-time as attributes and activities.

  •  

    Analyze results

    See real-time feedback automatically update within your Marketo database, and use this data to create Smart Lists and reports.

  •  

    Take actions

    Automate your follow-up actions like lead scoring, assigning or campaigns with workflows and notifications.

Survicate is easy to use and response rates are higher than I expected. With Survicate, I can quickly collect feedback from customers and turn data into priceless knowledge for the company.

Alex
Marketing Manager / Uber

Survicate surveys for Marketo

Improve conversion and accelerate sales process by enriching Marketo data with customer insights.

Request a demo