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Forecasting User Satisfaction:'s Data-Driven Journey with Survicate

Germany's most popular weather portal
Company size
Customer since

Picture this: you're planning a weekend getaway outdoors. What do you do first? 

Yup, check the weather. It turns out we make data-driven decisions outside of work, too. And that’s where comes to the rescue. 

Just like we depend on weather forecasts to plan a trip, relies on Survicate surveys to navigate the business in line with its users' satisfaction. Journey through the story of how leverages Survicate not to predict rain but to gauge user satisfaction, ensuring it’s always the sunny side up., the number one address for all things weather, a leading weather information website and mobile app, helps to stay one step ahead of changing weather conditions. Whether you’re planning a weekend trip, organizing an outdoor event, or you’re simply curious about the forecast, provides accurate and up-to-the-minute weather insights. 

Why decided to use Survicate chose Survicate for various reasons that align with its user-centric approach. One primary motive was to gauge and improve user satisfaction. As Falco Kübler, Senior Product Owner at, explains—“ensuring a good user experience is crucial because simply launching a product isn't enough if users don't see value in it.”

The business's in is highly weather-dependent. In short, weather conditions significantly influence user emotions and interactions. And that affects user satisfaction. 

By using Survicate, the Product team could correlate weather data with user satisfaction trends, providing insights into how user moods align with weather patterns. It helps to anticipate fluctuations in user satisfaction and tailor the offerings accordingly.

But let’s start from the beginning. 

“The hardest part is predicting rain” - measuring user satisfaction with Survicate

Falco emphasizes the importance of maintaining high user satisfaction levels and ensuring users are not frustrated with the product. It is critical for's success, and the company continuously seeks to improve the user experience.

“User satisfaction is paramount to us. I need to make sure the users are happy and not frustrated, and we bring online something that the users will like.”

Falco Kübler, Senior Product Owner at uses various satisfaction metrics for its KPIs. They all help establish baselines and trends, guiding the company's efforts to improve user experience. The most significant is the NPS (Net Promoter Score).

Building a user satisfaction baseline to spot trends with NPS

Survicate helps establish a baseline for long-term user satisfaction.’s Product Managers regularly monitor them so they can track trends and assess the impact of changes over time. They send the NPS survey monthly to see how the trend line curves along different seasons.

“You need to start somewhere and then see the baseline. Our business depends on the weather, so our users are probably less satisfied on rainy days. It’s quite the opposite when it’s sunny. We can see this in the surveys, but we needed a year or two to establish a baseline. User satisfaction went up in summer and down a bit in winter. Now we know it’s a normal trend.”

Falco Kübler, Senior Product Owner at’s case is very particular, but seeking data trends is advisable for every business. Seasonal peaks and drops in user satisfaction are typical, but you must continuously gather customer feedback to spot them.

Identifying the right target group

Given the fact that has around 20 million monthly users, Falco must target his research efforts carefully. This is where Survicate’s user attributes come into play. 

Survicate's user atributes presented in-product

Attributes (or traits) are the nuggets of information about respondents stored within a website or web app. Targeting surveys based on these attributes enables’s Product team to: 

  • Carve out audience segments by identifying patterns among their users.
  • Ensure that only users with particular characteristics receive the survey.
  • Collect relevant feedback by triggering surveys only to a selected group of users.
  • Analyze the results efficiently by using attribute filters.
What I really like about Survicate is the option of setting up user attributes. We use it a lot, and it’s a valuable feature to us. We send some of our user values to Survicate, and afterward, we can filter for them. It is helpful for specific tasks, such as A/B tests.
Falco Kübler
Senior Product Owner at

Leveraging the Survicate-Optimizely integration

To run more efficient experiments, also uses Survicate’s Optimizely integration. For in-product A/B tests, the Product team can target Survicate surveys to appear on particular experiment variants. It also allows the team to compare what website visitors think about each version. 

“We push the Optimizely groups into Survicate, and then I can easily compare them. It makes the whole process much easier. I do not need to add a new survey every time.”

Balancing between business goals and user satisfaction

As a Product Manager, Falco is conscious of being the bridge between’s business goals and user satisfaction. 

“Keeping the balance between business and user value is one of the most important things for us.”

Every new feature or monetization opportunity goes through an A/B test, so the Product team is sure its impact on the application will be positive. Otherwise, the changes won’t be implemented.

We once wanted to roll out a new monetization feature—a huge uplift business-wise, but we first tested it, adding the user attributes for our KPI happiness score. The results showed that our users were not happy with it. And that was so eye-opening. If we had not checked user satisfaction with Survicate, we probably would have done it.
Falco Kübler
Senior Product Owner at

Building a data-driven product with continuous feedback collection

Overall, Survicate plays a crucial role in's product management strategy by facilitating continuous improvement, data-driven decision-making, and understanding user needs across various markets and platforms.

Like all customer-centric companies, relies heavily on user feedback. And since weather forecasting is seasonal (no pun intended), only continuous feedback collection brings results that can be compared year-to-year.

With user satisfaction surveys recurring every month, the Product team can easily track trends year to year and bring meaningful metrics to the table. measures the most important KPIs—NPS and additional metrics with Survicate surveys. With over four years of collecting and analyzing feedback, it can quickly spot user sentiment and behavior changes. However, Falco Kubler, Senior Product Manager at, underlines that “you need to start somewhere” to reach that point. 

But the use of Survicate doesn’t end with KPIs and trend checkups. Product teams heavily A/B test new features to see how they influence user satisfaction and if the business goal goes along with positive user sentiment. With Survicate’s user attributes and the Optimizely integration, can easily segment and target precise user groups with specific surveys. 

Join the club and see what feedback your customers share. Try Survicate for free—sign up today!


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