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Wahi is a Toronto-based prop-tech company helping Canadians buy and sell homes more easily by connecting them with realtors and real-time property insights.
Wahi needed a smarter way to scale its marketing efforts without losing the personal touch. Manually following up with happy customers to collect testimonials? That didn’t scale.
By integrating Survicate with HubSpot, Wahi built a system that not only captured customer feedback but also used it to identify and engage the right people for high-impact marketing stories.
Turning customer feedback into content
After a consultation or property showing, Wahi sends a follow-up survey using Survicate via HubSpot workflows. If the customer leaves positive feedback, that response triggers an internal notification and flags the customer for potential marketing outreach.
Lydia Ku, Head of Marketing at Wahi, explains:
This means the marketing team no longer needs to comb through CRM records or rely on gut instinct. They see standout feedback in real-time, along with the customer’s full backstory, and can reach out while the experience is still fresh.
From warm leads to real stories
Once identified, potential promoters are passed to marketing for follow-up. The team checks the contact's history: what kind of property they were searching for, what region they’re in, and how they engaged with Wahi.
If there's a good fit, the customer is invited to participate in a testimonial, review, or deeper case study. The result? A steady stream of high-quality stories with minimal manual work.
A feedback loop that markets itself
This workflow made Wahi’s marketing more efficient and human. The best stories feel real, and those stories start with authentic, unsolicited feedback.
“When someone gives really thoughtful feedback, it’s often because they’ve had a standout experience. That’s the moment you want to capture,”
Lydia adds.
Thanks to Survicate and HubSpot, Wahi can now consistently spot those moments and act on them without adding extra admin overhead.
Want to turn great feedback into great marketing?
With Survicate and HubSpot, you can automate the way you collect, identify, and act on positive feedback, just like Wahi.
Instead of manually chasing testimonials, build a repeatable system that surfaces your happiest customers and turns them into your most effective storytellers. It’s a smarter, faster way to grow brand trust and generate marketing content that actually resonates. Start with one workflow, and watch it scale.
Feel like jumping on a call with our Sales team? Or maybe, you prefer to test Survicate for free?
