NPS (Net Promoter Score) is a versatile metric to gauge the pulse of customer sentiment. At its core, NPS poses a straightforward query: "On a scale from 0-10, how likely are you to recommend our product or service?" Yet, for businesses to fully capitalize on this data, a seamless integration with comprehensive CRM solutions like HubSpot becomes invaluable.

Such integrations not only simplify data collection but also enhance its utilization, paving the way for enhanced customer engagement and retention strategies. But with a bustling market of NPS tools, which ones truly shine when integrated with HubSpot? This blog post is your compass! We’re about to journey through the top 10 NPS tools that integrate seamlessly with HubSpot.

What are NPS tools?

NPS tools measure customer satisfaction. They are created to help companies monitor and track user feedback.

The principle of NPS is simple - you ask customers about their likelihood to recommend your service, product, or the company itself.

📚 Read more: What is Net Promoter Score? 2022 Guide to Top NPS Surveys

So, which NPS tools can you integrate with HubSpot? We’ve gathered the top 10 that are worth looking into.

Survicate: a native integration with 2,000+ installs

Ease of use:🟢🟢🟢🟢🟢

First on the list is Survicate: one of the best tools on the market for getting continuous customer insights. This tool has the highest number of installs out of the 10 on our list: over 2,000!

Survicate integrates natively with HubSpot even on the free trial, providing actionable first-hand feedback to help you segment customers, convert leads and get your buyers talking and referring.

⭐ Do users like it?

Survicate is rated 4.7 on the G2 software review platform. In reviews, satisfied users highlight aspects such as ease of use, a wide variety of features, and spot-on customer support.  

💡 What are the top features of this integration?

• integrate surveys into HubSpot emails for up to 83% completion rates
• add unlimited users, questions, and surveys
• utilize HubSpot segments to send surveys to the right customers
• send HubSpot poll responses as events and contact properties 
• trigger HubSpot workflows
• Choose from 400+ expertly-designed survey templates
• take advantage of 15 survey question types, such as NPS, CES, and CSAT, and many others

🏷️ How much will it cost me?

The HubSpot integration is available on the 10-day free trial which comes with all Business plan features. It's also available on the Business and Enterprise plans.

📚 Find out more about this integration on the HubSpot marketplace.

BHNRewards: 500+ installs

ease of use:🟢🟢🟢🟢🔴

Another tool well integrated with HubSpot: BHN Rewards. It allows you to incorporate Point-to-Rewards or Instant Rewards programs into your marketing campaigns and customer appreciation programs. 

With its omnichannel possibilities, you can send digital gift cards via email, text, apps, and HubSpot workflows.

A pretty disappointing downside is that BHNRewards doesn’t offer any free plans. It means you can’t enjoy the HubSpot integration for free on this tool’s side, unlike Survicate.

⭐ Do users like it?

Looking at BHNRewards’ reviews on G2, this tool has 4.6 stars. Most subscribers value it for its ease of use. Regarding drawbacks, users mention sporadic technical issues and a lack of a wide variety of integrations.  

💡 What are its top features?

• launch lead generation campaigns
• create customer experience programs
• receive rewards for completing activities
• send digital gift cards worldwide

🏷️ How much will it cost me?

BHNRewards offers two subscription models: an on-demand (pay as you go) plan and a custom pricing plan. This means that it’s not possible to evaluate how much you’re going to spend on it. If you have a fixed budget, it might be worth looking for a more transparently priced tool.

📚 Read more about this integration here

SurveySparrow: 400+ installs

ease of use:🟢🟢🟢🟢🔴

SurveySparrow is an omnichannel experience management platform. It helps users to refine employee, customer, and product experiences. Using it, you can easily capture feedback, elevate the experience and generate leads.

SurveySparrow is fully integrated with HubSpot: it works with all of HubSpot’s plans. However, you won’t be able to use it with all SurveySparrow’s plans. Personal plans don’t integrate with HubSpot, meaning you’ll have to spend more money to take advantage of it.

⭐ Do users like it?

This software is rated 4.4 out of 5 stars on G2. Based on reviews, SurveySparrow seems to have pros (e.g., smooth interface) and cons (e.g., missing customization features). Similar to  BHNRewards and Survicate, this integration works with all HubSpot plans.

💡 What are its top features?

• create SurveySparrow CSAT/NPS Survey
• capture new leads from your website
• accept payments securely thanks to payments forms
• track CSAT/NPS score and update the HubSpot ticket field

🏷️ How much will it cost me?

SurveySparrow offers a wide range of pricing plans, including a free (very limited in features) one. There are personal and business plan types, with options priced even at €699 per month.

📚 Read more about this integration here

InMoment: 300+ installs

ease of use:🟢🟢🟢🟢🔴

InMoment, formerly known as Wootric, is yet another tool compatible with HubSpot. It’s a cloud-based customer experience (CX) optimization software.

InMoment assists brands with leveraging customer stories to make more informed business decisions and create more meaningful customer relationships.

Since 2002, the platform’s founders have been helping various businesses manage and collect customer and employee feedback. All of this is to improve the overall brand experience.

⭐ Do users like it?

According to reviews, the tool is rated 4.7 out of 5 stars. Amonvarioustion the relative ease of use and the availability of helpful integrations. However, be aware that you may also come across some issues with the reply speed from customer support, according to subscribers.

💡 What are its top features?

• create microsurveys for CX
• use The Experience Intelligence™ (XI) Platform
• monitor and improve the customer journey
• grow brand promoters

🏷️ How much will it cost me?

It’s impossible to evaluate how much you will pay for InMoment. To find out the exact pricing, you’ll need to contact the sales team for more details to find out the exact pricing. Not disclosing pricing details is a con, as you can’t estimate your budget this way.

📚 Read more about this integration here

Appcues: 200+ installs

ease of use:🟢🟢🟢🟢🔴

Next on the list is Appcues - a solution to build custom-made product experiences. This one is less popular, with just over 200 installs. 

Perhaps the reason is that the HubSpot integration can only be used here if you’re subscribing to their Growth plan, which costs quite a lot - $879 per month. 

⭐ Do users like it?

TrustRadius suggests a rating of 8.1 stars out of 10. This means the solution should be fairly reliable. The lack of a free trial is one of the largest drawbacks of using this software. It is indeed a big disadvantage. If you’re a fan of tutorials, you’ll bencounterhey’re provided.

💡 What are its top features?

• increase activation and conversion in onboarding
• collect feedback with NPS surveys
• gather and analyze insights 
• boost campaigns

🏷️ How much will it cost me?

Plans start from $299 monthly, which puts this tool higher in the ranking of tools budget-wise. Certainly, not every business will be able to afford it. Luckily, there are more affordable solutions out there.

📚 Read more about this integration here

AskNicely: 200+ installs

ease of use:🟢🟢🟢🔴🔴

With roughly the same number of installs, another NPS software offering a HubSpot integration is AskNicely. 

AskNicely specializes in delivering financial services, healthcare, real estate, and property management solutions.

The platform’s goal is to empower frontline staff, improve customer experiences, and accelerate the growth of service businesses.

⭐ Do users like it?

You can find reviews from real AskNicely users on various software review websites. For example, TechRadar holds a record of 4.5 out of 5 stars for this tool. While integrating with most CRMs, the survey question format isn’t intuitive. It can be a bit restrictive. These are the aspects that reviewers mention. 

💡 What are its top features?

• Collect and analyze real-time feedback
• retain customers
• increase reviews
• control your customer experience

🏷️ How much will it cost me?

Just like InMoment, AskNicely doesn’t disclose its pricing on the website. You need to book a demo to find out how much you will pay for it. Then, somebody from the team will most likely contact you.

📚 Read more about this integration here

Vitally: 100+ installs

ease of use:🟢🟢🟢🔴🔴

Now let’s look at even less popular NPS HubSpot integrations, with just a bit over 100 installations. 

The first one is Vitally: a solution helping unify customer data across your whole tech stack. The tool allows you to identify trends proactively and leverage insights for world-class customer service.

The good news is that it works with all HubSpot plans. The bad news is that it works only with selected Vitally plans (and the prices remain unknown until you ask for a custom quote).

⭐ Do users like it?

Based on the number of reviews and their score, Vitally doesn’t seem to be the most reliable NPS tool. With just 4.3 out of 5 stars on Capterra, it’s obvious that this tool could be better. Among the positives, we can find benefits like simple implementation and smooth HubSpot integration. There are some cons, too, though. Users like you may be put off by limited analytics and high pricing.

💡 What are its top features?

• create reports and custom metrics
• accurately understand consumer health
• maximize your workflows
• automate customer experiences

🏷️ How much will it cost me?

Once again, it’s impossible to say directly how much you will pay for this tool. The developers hide the price by claiming to have “customer-centric” pricing. You will have to request custom pricing to get a quote.

📚 Read more about this integration here

NativeForms: 100+ installs

ease of use:🟢🟢🟢🔴🔴

The second tool that also has around 100 installs is NativeForms.

You’ll be pleased to know that its integration with HubSpot works with all plans of both solutions.

A form builder lets you create and send custom forms to your customers.

⭐ Do users like it?

NativeForms is rated 4.6 out of 5 stars by G2 reviewers. Flexibility, nice integrations, and a minimalistic design are what most users fancy about it. On the other hand, small  bugs and a lack of onboarding guides are what may potentially discourage you from giving it a try.

💡 What are its top features?

• conduct demographic surveys
• schedule calls
• send forms via emails 
• integrate with tools like Slack and Google Sheets

🏷️ How much will it cost me?

Because this tool is pretty limited in features, the pricing isn’t too high. Subscriptions start from $10 monthly, with $20 and $30 worth of plans also available.

📚 Read more about this integration here

Xoxoday Plum: 50+ installs

ease of use:🟢🔴🔴🔴🔴

As we’re slowly reaching the end of the list of top 10 NPS tools that integrate with HubSpot, we cannot forget about Xoxoday Plum. 

Even though it’s an unknown tool, XoXoday Plum is a moderately decent digital rewards and benefits platform.

⭐ Do users like it?

When we look at GetApp, XoXoday Plum is awarded 4.5 out of 5 stars, which gives it 92% positive reviews. What is in that 92%? Good value for money and pretty reliable customer support. The remaining 8% of rather negative reviews mention issues such as sporadic software and interface bugs and imperfect customer support, and billing mistakes.

💡 What are its top features?

• conduct market research
• drive customer loyalty
• accelerate sales
• run consumer promotions

🏷️ How much will it cost me?

There are both free and paid plans available to choose from. There is a bit of an abyss between the two types, however. While the free plan doesn’t cost you anything, the cheapest paid version is nearly 400EUR per month.

📚 Read more about this integration here

Userflow: 50+ installs

ease of use:🟢🟢🟢🔴🔴

Last but not least, Userflow also integrates with HubSpot. Despite not too many installs, this tool is also worth listing here.

To benefit from this integration as a UserFlow subscriber, you’ll need to spend at least $750 monthly. That’s because the integration is only available with UserFlow’s Pro and Enterprise plans.

Despite that, it’s an interesting tool delivering onboarding with in-app tours, surveys, and checklists - all code-free.

⭐ Do users like it?

UserFlows’ 9 reviews on Capterra sum up to an average of 4.9 out of 5 stars. With such a low number of reviews, it’s challenging to estimate their reliability. Nonetheless, reviewers seem to value ease of use and customer support at UserFlow. On the other hand, you can read that it’s not the cheapest solution available out there.

💡 What are its top features?

• build step-based flows
• track tasks with checklists
• conduct NPS surveys
• use no-code event tracking

🏷️ How much will it cost me?

Plans start from $250 per month. No free plans are available, but you can take advantage of the free trial. Apart from the $250 Startup solution, you can also opt for the Pro ($750 monthly) or Enterprise (custom pricing) option.

📚 Read more about this integration here

Run NPS surveys in HubSpot with Survicate

Recognized as the highest-rated HubSpot survey tool in the market, Survicate seamlessly marries intuitive survey-building capabilities with a wide range of versatile features.

With Survicate, you can embed surveys directly into your HubSpot email campaigns and watch your completion rates skyrocket to impressive heights—often reaching up to 83%. Beyond emails, run these surveys on your website or even within products to gather insights at every customer touchpoint.

Sounds too good to be true? Check out how you can launch surveys in HubSpot with Sruvicate's 10-day free trial. Sign up and start collecting NPS feedback today!