Introducing the New Intercom Messenger Survey Builder!

You can now create Intercom Messenger surveys easier, faster and in a more streamlined way. Run engaging surveys directly in the Intercom Messenger. Get more customer feedback, act on it and improve the customer experience.

That’s right, the new Intercom Messenger survey builder has arrived! You can now create Intercom Messenger surveys 40x faster. This means you can collect more customer feedback and improve the customer experience. See how running surveys in Intercom conversations and chat messages is now easier with Survicate, and what’s in it for you.

What has changed in the new Intercom Messenger Survey Builder?

You can now create, integrate, and launch Intercom Messenger surveys in a new, better way.

The way you create Intercom Messenger surveys with Survicate is more streamlined and distraction-free. It’s a guided process in which the elements of the user interface walk you through creating an Intercom Messenger survey:

new Survicate Intercom Messenger Survey Builder

Why did we rework the Intercom Messenger survey builder for you? So you can build surveys faster, send them in Intercom conversations and outbound messages easier, and collect more customer feedback.

A few months after you’ve seen the updated Web, Email, and Mobile App survey builders, the new Intercom Messenger survey builder is also live! 🚀

What makes the new Intercom Messenger survey builder better?

Here’s how the new Intercom Messenger survey builder outperforms the old one:

  • You need 30% fewer clicks to launch a survey in Intercom
  • You need 50% fewer clicks to connect a question to an integration
  • You have 125% more UI space dedicated to the preview of your survey alone
  • You can preview a question type before adding it
  • You can connect integrations right when creating a survey
  • And more!

What makes the new Intercom Messenger survey builder better?

A tour around the new Intercom Messenger survey builder

Let me show you around creating Intercom Messenger surveys with the new builder.

The new builder has three tabs:

  1. Create
  2. Connect
  3. Launch

The main navigation is distraction-free. At the top, you can work your way through creating a survey all the way to launching it in Intercom.

Now, let’s deep dive into the different steps of creating an Intercom Messenger survey.

1. Create Tab

The Create Tab consists of two subsections, with the first one being Questions. This is where you add questions and set up survey skip logic. It’s deciding what question or action a respondent sees next based on how they answered the previous question.

Create tab step of creating an Intercom Messenger survey

The most striking improvement? You can now preview a question type before adding it to a survey. This lets you instantly check if a particular question fits your survey.

With the old builder, you couldn’t preview question types. It’s a feature you’ve commonly requested, so it’s great to deliver it to you!

With Survicate, you can choose from 7 question types to use in Intercom Messenger surveys! Spoiler alert: you won’t find another solution that supports so many question types.

7 question types to use in Intercom Messenger surveys

In the Questions subsection, you can duplicate, delete, and add introductions to questions. It also contains some settings that default to specific question types. Like randomizing answers or making survey questions obligatory.

more customization in new Intercom Messenger survey builder

It’s fair to say that you can create Intercom Messenger surveys quicker than with the old builder. You don’t have to hit the ‘Save’ button upon each change anymore.

The second subsection in the Create tab in Settings.

This is where you remove the Survicate branding and make it so the survey refreshes after completion. You can also customize the copy of the Submit button and survey messages.

more customization in new Intercom Messenger survey builder

With the new builder, you no longer have to jump between the different tabs to preview a survey. Each change will now appear live on the preview.

2. Connect tab

Intercom Messenger surveys integrate natively with 11 CRM, marketing automation, collaboration, and customer support tools.

Why would you integrate Survicate with the other tools you use? Because it lets you trigger custom workflows based on survey responses!

Below you can find all the tools Intercom Messenger surveys integrate with:

If your tool is not on the list, you can always use Zapier or Webhooks to connect custom integrations.

The biggest advantage over the old builder? You can now connect integrations right when creating a survey! You don’t have to switch tabs anymore which makes for a smoother user experience.

Here’s a look at how you can integrate Intercom Messenger surveys with Intercom:

how to integrate Intercom Messenger surveys with Intercom

In the Connect tab, you can also enable email notifications. There are three types of email notifications. You can receive email notifications:

  • when a user submits a Contact Form in your survey
  • when a user completes an entire survey
  • when a user gives you a specific response or has specific custom attributes

email notification in the new Intercom Messenger survey builder

Also, you can find out more about the most popular integration use cases and workflows without leaving Survicate! Each integration has now a description of useful business use cases and screenshots:

useful business use cases and screenshots inside new Intercom Messenger survey builder

3. Launch tab

To send surveys in Intercom conversations and chats, you need to enable the Intercom integration first.

Then, in the Launch tab, you’ll find the instruction on how to send an Intercom Messenger survey in Intercom chat messages and conversations.

All new survey builders wrapped up

So, twelve months and 65 000 cups of coffee later (that’s enough to fill a small lake!), you’ve seen the reworked builders of all survey distribution channels:

The old builders had been around for a while, so it felt like the time was to make the changes and improve your user experience.

You can now create web, email, mobile app, and Intercom surveys 40x faster, collect more customer feedback, and improve the customer experience!

Stay tuned as we release more new features for you! 🎉


Nicholas Podgórski

I’m a Product Marketing Manager at Survicate. I love running webinars and doing videos. When not at work, I enjoy listening to regional accents of Britain, working out, and having a sauna. Find me on LinkedIn.

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