Just released: The new Mobile App Survey Builder!

You can now create mobile app surveys easier and customize the color of all survey elements. Run engaging surveys directly in your Android or iOS mobile app. Get more user feedback and boost your mobile app to five stars!


Say hello 👋  to the new Mobile App Survey Builder! You can now create mobile app surveys 40x faster. This means you can collect more user feedback and improve your mobile app. See how running surveys in your Android or iOS mobile app is now easier with Survicate, and what’s in it for you.

What Has Changed in the New Mobile App Survey Builder?

You can now create, design, target, integrate, and launch mobile app surveys in a new, better way. You also have more control over how mobile app surveys look in an actual mobile app. How so?

With the new builder, it’s possible to customize the color of all mobile app survey elements!

With the new builder, it’s possible to customize the color of all mobile app survey elements!

The way you create mobile app surveys with Survicate is now more streamlined and distraction-free. It’s a guided process in which the elements of the User Interface walk you through creating a mobile app survey:

More streamlined and distraction-free mobile app surveys creator from Survicate. It’s a guided process in which the elements of the User Interface walk you through creating a mobile app survey

Why did we rework the Mobile App Survey builder for you? Because we’ve heard your feedback and the improvements you requested. The Old Builder had been around since 2014, and it felt like a good time to make the change.

So four months after we’ve updated the Web Survey and Email Survey builders, the new Mobile App Survey builder is also live! 🚀

📹 Here you can watch a 9-min video overview of the biggest improvements it offers:

What Makes the New Mobile App Survey Builder Better

Here’s how the Mobile App Survey Builder outperforms the old one:

  • You can create and edit mobile app surveys 40x faster
  • You can customize the color of all survey elements
  • You need 50% fewer clicks to connect a question to an integration
  • You have 125% more UI space dedicated to the preview of your survey alone
  • You need 50% fewer clicks to create your custom survey theme
  • You can preview a question type before adding it, and more!

Here’s how the Mobile App Survey Builder outperforms the old one from Survicate

A Tour Around the New Mobile App Survey Builder – Create Tab

Let me show you around creating mobile app surveys with the new builder.

The new builder has four tabs:

  1. Create
  2. Target
  3. Connect
  4. Launch

The main navigation is distraction-free. At the top, you can work your way through creating a survey all the way to launching it in your mobile app.

Let’s deep dive into the different tabs and steps of creating a mobile app survey with the new builder.

The Create Tab consists of three subsections, with the first one being Questions. This is where you add questions and set up survey skip logic. It’s deciding what question or action a respondent sees next based on how they answered the previous question.

Skip logic is also called routing or branching, but in essence, they all mean the same thing.

New Mobile App Survey Builder – Creating Tab

The most striking improvement? You can now preview a question type before adding it to a survey. This lets you instantly check if a particular question fits your survey.

With the old builder, you couldn’t preview question types. It’s been a feature you’ve commonly requested, so it’s great to deliver it to you!

Old Mobile App Survey Builder without preview question types. It’s been a feature you’ve commonly requested, so it’s great to deliver it to you!

In the Questions subsection, you can duplicate, delete and add introductions to questions. It also contains some settings default to specific question types. Like randomizing answers or making survey questions obligatory.

New Mobile App Survey Builder options like duplicate, delete, add introductions to questions, and also some settings default to specific question types. Like randomizing answers or making survey questions obligatory.

It’s fair to say that you can create mobile app surveys quicker than with the old builder. You don’t have to hit the ‘Save’ button upon each change anymore.

The second subsection in the Create tab is Design. Unlike with the old builder, you can now customize the color of all survey elements!

This makes the design of your mobile app surveys far more flexible. You can make sure they feel like part of your mobile app and blend in nicely.

With the new builder, you can test various survey themes in a single click. Also, you no longer have to jump between the different tabs to preview a survey. Each design change will now appear live on the preview.

With the new mobile app survey builder, you can test various survey themes in a single click. Each design change will now appear live on the preview.

The last subsection of the Create Tab is Settings. This is where you can set a mobile app survey to show as dialog or in the full-screen mode. You can also customize the copy of the Submit button which takes people to the next question.

Target tab

Use the settings in the Target tab to show mobile app surveys to the users that really matter. After all, you rarely need to display a survey to your entire user base, and here’s an example.

Imagine you’d like to ask the users how they like your mobile app after a recent update. You don’t want to target those of your users who just installed your app. They don’t even know how the app worked before the update. So, their opinion will be meaningless and it could skew your results!

That’s why you need to ask only the right users for feedback. And to help you with that, you can target mobile app surveys based on:

  • Where users are: show surveys on all screens, show surveys on specific screens – The Screens Section
  • When surveys appear: show surveys instantly, with a delay, when a user triggers an event – The Triggers Section
  • Who users are: show surveys depending on users’ custom attributes, device language, logged-in status, and operating system – The Users Section

New Mobile App Survey Builder - Target tab

Here’s how the new Target tab is better than that of the old builder:

  • You have clear visibility into your audiences with the help of filters summary
  • You get to see if a specific audience is used by other surveys
  • You can better understand audience filtering thanks to AND separators
  • You can target surveys in multiple languages
  • You can target surveys by multiple custom attributes

Connect tab

When it comes to mobile app surveys, Survicate integrates natively with 12 marketing automation, CRM, and collaboration tools.

With these integrations, you can send survey responses to the other tools you use. And trigger custom workflows based on the feedback you get from users.

Below you can find all the tools mobile app surveys integrate with. I know, that’s a long list. But I wanted you to be aware of all the integrations so you don’t miss out on anything:

  • Intercom
  • HubSpot
  • Slack
  • Google Sheets
  • Google Analytics
  • ActiveCampaign
  • Mailchimp
  • Drip
  • Salesforce
  • Marketo
  • Klaviyo
  • Pardot

The biggest advantage over the old builder? You can now connect integrations right when creating a survey! You don’t have to switch tabs anymore which makes for a smoother user experience.

New Mobile App Survey Builder - Connect tab

In the Connect tab, you can also enable email notifications. There are three types of email notifications. You can receive email notifications:

  • When a user submits a Contact Form in your survey
  • When a user completes an entire survey
  • When a user gives you a specific response or has specific custom attributes

New Mobile App Survey Builder - Email notifications in Connect tab

Also, you can find out more about the most popular integration use cases and workflows without leaving Survicate! Each integration has now a description of useful business use cases and screenshots:

New Mobile App Survey Builder - Useful business use cases and screenshots in Connect tab

Launch tab

To launch surveys inside your mobile app, you need to install the Survicate Mobile SDK first.

Then, in the Launch tab, you can manage when surveys start and stop.

The available options are scheduled start and stop date, manual start and stop, and a target number of responses.

Looking to stop a survey after collecting 100 responses? No problem at all. The New Mobile Survey Builder has got you covered!

New Mobile App Survey Builder - Launch tab

Coming up next

Next up, we’ll develop a new builder of the Intercom Messenger surveys. This is the last builder left to rebuild! 🎉

Once it’s ready, you’ll be able to fully enjoy the improved UX benefits of creating multi-channel surveys with Survicate.


Nicholas Podgórski

I’m a Product Marketing Manager at Survicate. I love running webinars and doing videos. When not at work, I enjoy listening to regional accents of Britain, working out, and having a sauna. Find me on LinkedIn.

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