Eylül Nowakowska Beyazıt
Chief Customer Officer
I'm the Chief Customer Officer at Survicate, where I run sales, customer success, and support. I write about customer experience and feedback with a practical lens, the kind you can actually use tomorrow, not "someday." Owning all three customer-facing functions is what shapes my angle. I don't treat experience and revenue as competing priorities, because I'm accountable for both. The same feedback program that makes customers feel heard is the one that closes deals and keeps renewals from slipping. I built the customer success function from scratch. I've spent 8+ years running the surveys, fixing the health scores, and having the churn conversations myself. Most of what I write about, I got wrong at least once before it worked. With a well-known allergic reaction to "I guess…" decisions, I've helped hundreds of companies ditch assumptions and start asking the right questions. Outside of work, you'll catch me lost in my latest fiction read or discovering a new synth-pop song to obsess over.
- Years of Experience
- 10
- Notable Roles
- Director of Sales, Director of Customer Success
- Industries I've Worked In
- SaaS, Retail
- Companies I've Worked With
- Survicate
- Speaking Engagements
- CX Leaders Meet-up
Customer Experience
NPS Can't Reduce Churn - But Not For the Reason You Think
NPS won't reduce churn, and correlation isn't the reason. Focus on building a custom health score instead. Here’s how to do it.
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