Research

We cover how research gets done well: interviews, qualitative and quantitative methods, generative and evaluative studies, UX surveys, research ops, repositories, democratization, and AI in research. Justyna Parmee and her researcher colleagues share openly from their own work at Survicate. We're structured and candid about the positions we take: • Most research repositories are built around the wrong goal: storage instead of decisions. They turn researchers into librarians, and teams unveil them to an empty room. • Democratization produced data without insights. The researcher's job is shifting from running studies to synthesizing what every team collects. • AI won't replace researchers, but researchers who skip it will fall behind. Entry-level roles face the toughest road. • Automate the mechanical work: transcription, tagging, first-pass summaries. Keep interpretation, strategy, and the human conversation. • General-purpose LLMs average everything, and averages are the enemy of good research. Every conclusion needs a verifiable path back to the source quote. Expect personal essays on how the researcher role is changing, frameworks you can reuse, method explainers, and honest tests of AI tools on live projects.