Build an effective customer feedback engine in HubSpot

Learn how to build a customer feedback system with HubSpot and Survicate.

Step-by-step HubSpot workflows setups
Survey templates
Email templates

I'm the founder of AccountScout and creator of the ConnectedGTM newsletter for the HubSpot ecosystem. I've spent the last decade in product and growth roles at early-stage startups, and have been deep in the HubSpot ecosystem for the last 3.

Stuart Balcombe

Creator of the ConnectedGTM newsletter

Read the case study

Stuart Balcombe

Creator of the ConnectedGTM newsletter

Playbook #1

Test which messaging resonates with your target customers

Optimize your messaging with data-driven insights.

Collect real-time feedback, refine your messaging, and drive more engagement with data-backed communication—seamlessly integrated into your workflows.

Playbook #2

Build a review generation engine with continuous feedback

Turn customer feedback into social proof.

Boost your ratings and drive more positive reviews with Survicate’s automated feedback engine.

Engage satisfied customers for public reviews, and proactively address concerns—all seamlessly integrated with HubSpot to enhance customer experience and brand reputation.

Playbook #3

Validate features + find product-market fit with continuous feedback loops

Find and sustain product-market fit with continuous feedback.

Survicate helps you measure, validate, and optimize product-market fit using data-driven insights, so you can adapt to customer needs, prioritize the right features, and drive long-term growth—all seamlessly integrated with HubSpot.