The most important element of every business is its clients. The more clients you have, the more successful your business will be. And the best way to maintain the existing clients and obtain new ones is by keeping them satisfied...
These days, many people make the decision of whether or not to do business with a company based on what kind of reviews the company has online or what people are saying about them on social media. Thus, it is more important than ever to take all the necessary steps of ensuring your customer has an excellent experience from the very start of their interaction with your brand to finish.
Finding out where your customers found out about you is a precious source of information for a successful marketing strategy and your business’s overall growth. The only problem is that by simply asking them, you’ll rarely get the information you’re actually looking for.
A happy customer tells three friends; a disgruntled one – at least 15 people. But it’s even worse if they leave a one-star review for everyone to see. On the web, it can reach millions of people. There’s one thing you can do to ensure that public negative feedback is kept at the bare minimum. That’s why you have to learn how to respond to negative feedback in a constructive way.
Finding ways to encourage a large number of responses to your surveys is an art, but so is analyzing the data in a way that enables you to turn it into actionable insights. Once you’ve done all the hard work of persuading your users or customers to fill out your survey, the last thing you want to do is let all that important data go to waste because you took the answers at face value and didn’t take the time to properly formulate them into a survey report.
In an ever more crowded marketplace and with increasingly switched on consumers, it’s crucial to ask the right questions when building your brand. Product market fit is a well-established cornerstone of marketing, and a crucial component of survey design.
And with good reason.
We’ve recently asked SaaS Product Managers & UX Leads to share how surveys inspire their product decision-making process. Here are some insider tips from companies like GLIDR, Shoelace, and Fairmarkit.
The terms survey and questionnaire are often used interchangeably, however, each serves a separate purpose. Here we will explain the variances and share tips on choosing between a survey vs questionnaire.
“Clear feedback is the cornerstone of improvement.” -Sir David Brailsford, Leader – Team Sky (British Cycling Squad). While the above statement might have been made by a cycling freak, it’s applicable to each and every aspect of our day to day life.
Nowadays, it’s hard to imagine a company that wouldn’t put customer satisfaction in the spotlight. After all, satisfied customers usually come back to buy more, tell friends and relatives about their successful experiences, and – most importantly – advertise a beloved brand with great zeal.
Conducting primary research is a fool-proof way to ensure that you have exactly what you need for a successful project. The information that you gain through a survey, interview (individual or focus group) or observations ensure that you can serve your audience in the most efficient way possible. If you’re a business owner, this information can also help demonstrate certain ideas or benefits to your customers about your product or service.
You can work on your business strategy endlessly, and if there is one thing you can be sure of, it is that you’ll have to change your company strategy at some point. No strategy should be set in stone unless you want to kill your company – which I strongly believe you work very hard not to do.
Are you looking for the very best way to get the most out of your customer surveys? If you want to know how to gain insight into how your customers’ behaviors and how they feel about your service or product, you need to know about Likert Scale questions.
We all remember those massive notebooks where guests and customers would leave their impressions and comments based on their experience when they’d visit a store or stay in a hotel. They were seen almost exclusively by the staff of the store/hotel in question, or by other visitors at best when they took a moment to compare what others have experienced in the very same place
Let’s be honest – being a marketer in the digital era can be equally exciting, as, well… nerve-wracking. It brings to mind the Paul McCartney classic – you either “win or lose” or “sink or swim”. On the one hand, with thousands of clients and leads just a couple swipes and clicks away, advertising and collecting feedback has never been so easy.
If you’re reading this post, it’s likely that you’ve just succeeded at gathering a substantial amount of feedback from your audience. Nicely done! Still, you’re not exactly popping champagne bottles yet, are you? You need to learn how to analyze survey data to fully celebrate the victory.
Are you struggling to sell more because you have to rely on poor CRM data? Wondering if a CRM survey could help uncover the customer insights you miss? Fact: 72% of companies question the accuracy of their customer information. For many, up to 91% of that data is incomplete. And 70% of it becomes useless within a year.
Are you planning to email a survey, but writing the subject line is holding you back? Do you fear that any email subject lines you’d come up with would fail to engage your audience? I’m not surprised. 35% of recipients open emails based on the subject line alone, after all. So, it’s safe to assume the success of your email survey and its response rate depend on your ability to write catchy subject lines.
With the possibility of running a mobile survey within your app, you can take your product or its development process to a new level, building on a stable foundation of user insights. As a smart product manager or developer, you should cherish a chance to delve deep into the customer feedback.
Mobile app development is a tricky process. It is costly and time-consuming and requires proper planning, testing, and marketing strategies. Hours poured in the development and testing of an app are always going to be insufficient, and at early stages, updates and fixes are going to be rolled frequently.
Customer Feedback Loop is one of the most effective ways to improve your product or service in accordance with your customers’ satisfaction. The Feedback Loop allows you to constantly gather, learn and apply your users’ suggestions in order to enhance your offer.
‘Customer feedback is important‘, ‘You can’t afford to listen to your customers’, ‘Companies that listen to their customers grow faster’ – I’m pretty sure you heard such phrases many times. Feedback is a powerful guide that can give you crucial insights into every part of your company helping you make more money or cut marketing expenses. That’s especially important when it comes to customer satisfaction.
High level of customer satisfaction is a business goal for every brand and a key to success – so if you’re reading this article right now, it means, you probably agree with this statement and you are looking for proven tips on how to improve customer satisfaction, right?
What’s the benefit of collecting customer feedback? You’re right – getting to know your customers better. But it’s a bit ambiguous and very broad. You need something more actionable to justify time and money spent on customer feedback tools.
Collecting customer feedback might seem like an easy job. Well… it is, but first, you need to know what you’re doing. There are several types of methods of collecting customer feedback and choice of customer feedback software is now wider than ever so you can get confused if you have little experience in this area.
As you probably already know from previous articles, collecting and analyzing customer feedback brings tangible benefits. You can upgrade your website and increase conversion rates, tailor offer to needs of potential customers, improve their satisfaction etc. All you need to do to collect feedback and turn it into such benefits is a customer feedback tool like Survicate. But it’s not all.
Regularly measuring how satisfied your customers are with your product or service is an absolute must if you want to spot any problems before they escalate. How do you this? By introducing Net Promoter Score in your daily operations. Here is a guide that will teach you everything you need to know about NPS.
Researching and improving customer satisfaction should be a contact process – it will ensure you really understand why customers like and dislike and you’ll be able to increase their satisfaction. You can’t expect similar results if you run a survey once and end with that.
As a marketer, I can relate to the love of numbers. Knowing exactly how many people make purchases on your website or having a clear insight into the exact numbers of returning users is a rewarding satisfaction. But what about measuring customer satisfaction?
Customer satisfaction is a complicated issue. Many factors contribute to it, from the quality of your website and products or services to customer service to the look of emails you send. Why should you even care about customer satisfaction? It’s simple, it will help you increase sales.
Any question you send to your users through emails can be called email surveys. So even if you merely write emails to ask about customers’ satisfaction, we can count it as an email survey. But fortunately, technology allows us to do more and with less effort.
The customer experience (CX) is a sum of all experiences people have with your company – from seeing your ads, through visiting your website and talking to the support team, to becoming a customer and experiencing all post-purchase services.
In the times of the rapidly growing popularity of big data and artificial intelligence, more and more marketers turn to pure numbers to learn who their customers and users are. They want to collect data on their behavior, sources of traffic, etc.
According to Wikipedia, web usability is the ease of use of a website – not a big surprise. Many factors contribute to website usability – from clear navigation to responsiveness and accessibility on different browsers to the ease of readability and clearly visible calls to action
Website survey give you the possibility of collecting feedback from your users. But how to use them to benefit the most? Website satisfaction surveys are one of the most popular and useful kinds of surveys.
Website surveys are one of the most effective methods of collecting customer feedback that you need to improve the user experience for your audience and increase conversions for your business. The key to a successful survey is asking the right questions at the right moment – then visitors are more likely to participate and share their thoughts.
Let’s be honest – how many people who have left your website will return? I bet not many. And how do you determine why they decided to leave your website in the first place? Do you know if they were satisfied with their visit? These and other questions can be all answered by collecting feedback from users upon exit intent.
A Website Popup Survey is sometimes also referred to as an on-site or on-page survey. These are, naturally, surveys you run directly on your website and often relating to the content on hand. There are multiple types available with popup surveys being the most effective.
Website surveys give you tons of useful insights you can analyze to come up with new ideas for website development, communication changes or product shaping. But what if you could actually go beyond that, and utilize data gathered to engage your visitors better, personalize their experience, help them move down the funnel or… create even better surveys?
We have been asked many times to add the possibility to implement widget A/B testing to improve surveys’ response rate over time, discover best practices and optimize calls to action. Now it is possible with our new addon – A/B testing.
Many of our new users want to know whether their response rates are good enough. After reading the following article you will know how to improve your response rate and you will learn why it is not the most important indicator of the effectiveness of the survey.