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Feedback is the key to excellence
Whoever ignores feedback today, loses. There’s no other way of looking at it.
With the rise of businesses online in the last three decades, we aren’t competing with local businesses anymore. We need to prove that our services are the best from among hundreds of others from across the globe.
No wonder that today, more than ever before, not collecting feedback from users in a fatal mistake. Not understanding the need to hear clients out can come with grave consequences. The same goes for businesses that have a feedback collection process in place but are refusing to use the insights to enhance their services.
It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.
— Michael / Head of Marketing at Looka
Sooner or later, an upset customer will not only tell their friends and family to avoid your business – he/she will be able to tell the whole world online.
Not a risk you should take, right?
Here’s where using a feedback survey template like this will do wonders to help you improve your offerings, become better at what you do, and secure those smiling faces.
The benefits of a feedback survey template
While a feedback survey can cover virtually any topic you like – be it the quality of your customer service or your recent training – for the sake of this example we’ll stick to a general customer feedback questionnaire.
Using this feedback survey template will help you monitor the overall satisfaction levels of clients. If a customer provides you with a poor score, then reaching out to them and acknowledging their feedback will help remedy their dissatisfaction.
If a customer turns out to love your product, you’ll not only know you’ve done a good job. You’ll also have a unique opportunity of asking them whether they could give you a positive review online, or if you could use their opinion as customer proof on your website. Giving yourself the power to discover the ‘why’ and ‘how’ behind your customers’ feelings will strengthen you if you’re going in the right direction, and guide you towards improvement if a few areas turn out to be underperforming.
As this feedback survey template is customizable, you can add as many additional questions as you see fit. These can be both open-ended questions not included in the template, as well as follow-up questions to those answered with a simple ‘yes’ or ‘no’. To give you an idea of where this survey might take you, here are some of the areas you can cover:
evaluating customer service quality
making sure you are offering clear pricing
how easy it is to browse your website
how likely your customers are to recommend your services to friends and colleagues.
At-a-glance survey results
After you’ve collected answers from your customers, our survey analysis dashboard will help you understand how they feel about your services. If you ask closed-ended questions, you’ll get a visual report that will show you the popularity of each answer.
Sharing these insights with other departments at your company is a powerful way to encourage customer-centrism and improvements at your business and pave the way towards more satisfied, returning customers.