Introducing the new Web Surveys Builder!

You can now create web surveys easier, faster and in a more streamlined way. Get more website and product feedback, improve the user experience and grow faster. 

Introducing the New Web Surveys Builder!

Say hello 👋  to The New Web Surveys Builder! You can now create web surveys 40x faster, which means you can collect more customer feedback and improve your customer journey. Learn how collecting website and product feedback is fun again, and what’s in it for you.

What has changed in the New Web Surveys Builder?

You can now create, design, target, integrate and launch web surveys in a new, better way. The flow of creating website and web app surveys is more streamlined, distraction-free and quicker.

Let’s face it: the old Web Surveys Builder got the job done and allowed you to run web surveys. However, we all knew it could do with a bit of revamp and optimization. 🤭

There comes a time when each digital product needs to be refreshed, or sometimes even built from scratch. Here at Survicate we heard your feedback and decided to tackle the formidable task of entirely reworking the Web Surveys Builder. The Old Builder had been around since 2014, and it felt like a good time to make the change.

So, ten months and 65 000 cups of coffee later (that’s enough to fill a small lake!), the New Builder is finally live. 🚀

📹  Here you can watch a 7-min video overview of the biggest improvements it offers:

What makes the New Builder better

Here’s how the New Web Surveys Builder outperforms the old one: 

  • Creating website and web app surveys is more streamlined, slicker and quicker
    You can create and edit web surveys 40x faster
    30% fewer clicks are required to launch a survey from scratch
    50% fewer clicks are needed to connect a question to an integration
  • Setting up website and web app surveys is now a guided, distraction-free process
    There’s 125% more UI space dedicated to the preview of your survey alone
    50% fewer clicks are needed to create your custom survey theme
  • The New Builder is a joy to use and offers a modern and user-friendly UI
  • The New Builder fixes all imperfections and product bottlenecks related to the Old Builder
  • Adding new features and integrations will be easier, so Survicate will offer even more integrations and functionalities

A tour around the New Web Surveys Builder

Now that you know what has changed for the better, let me take you on a guided tour around creating website surveys with the New Builder.

The New Builder is divided into four tabs: 

  1. Create
  2. Target
  3. Connect
  4. Launch

The main navigation is distraction-free. At the top, you can work your way through creating a survey, all the way to launching it.


Let’s deep dive into the different tabs and steps of creating a web survey with the New Builder.

Create tab

The Create Tab consists of three subsections, with the first one being Questions. This is where you add questions and set up survey skip logic, which means deciding what question or action a respondent sees next based on how they answered the previous question. Skip logic is also called routing or branching, but in essence, they all mean the same thing.

The most exciting improvement is that you can now preview a question type before adding it! You can tell at a glance if a specific question type fits your survey, or you’re better off using a different one.

Previewing questions was not possible with the Old Builder. It’s been one of the most frequent feature requests, so it’s great to see it shipped!

It’s fair to say that you can now create web surveys quicker than ever. You don’t have to hit the ‘Save’ button upon each change anymore.

The second subsection in the Create tab is Themes where you can choose from endless design options to make sure the look and feel of your surveys is just as you need. You can even use custom CSS and create highly customizable themes by changing the font, location of buttons, and more.

The most massive improvement is that you can test various survey themes in a single click. Also, you no longer have to jump between the different tabs to preview a survey, as was the case with the Old Builder. Each design change will now appear live on the preview.

The last section of the Create Tab is Settings where you can remove the Survicate branding, change survey position, and more.

You can read more about the Create tab in our Help Center.

Target tab

Use the settings in the Target tab to show web surveys to the visitors or users that really matter. You rarely need to display a specific survey to your entire audience. As a rule, it’s worth running surveys only on a selected portion of users or visitors, so you can get the most relevant answers possible.

As an example, if you’re looking to ask for pricing feedback of those who visited your pricing page multiple times but didn’t make a purchase, it’s advisable to display a survey to returning visitors, and only on your pricing page. Otherwise, your results could be skewed!

You need to capture insights in real-time while users are interacting with your website or product, and when they perform specific actions. The available targeting options include:

  • Where visitors/users are: display on all pages, display on specific pages, domains, subdomains, regex – The Triggers Section
  • When surveys appear: exit intent, visit duration, scroll progress, even-triggered, and more – The Triggers Section
  • Who visitors/users are: users’ custom attributes, sampling, traffic source, location, logged in status, device, cookies, and more – The Audience Section
  • Surveys frequency: automated recurring surveys, display once per visit, once per visitor – The Frequency Section

Here’s how the new Target tab is better that of the Old Builder, and what’s the added value to you:

  • You can filter audiences by excluding groups of users or visitors 
  • You can target surveys by multiple custom attributes and multiple cookies
  • You can target surveys by multiple languages 
  • You can choose from a pre-generated list of user custom attributes
  • You have clear visibility into your audiences with the help of filters summary 
  • You get to see if a specific audience is used by other surveys 
  • You can better understand audience filtering thanks to OR and AND separators

You can read more about the Target tab in our Help Center.

Connect tab

Survicate offers a wide choice of over 18 native integrations with CRM, Marketing Automation, Collaboration and Website Optimization tools. All that so you can send survey responses to the tools you already use and trigger custom workflows based on the feedback you get from users.

Below you can find all the tools Survicate integrates with. I know, that’s a long list. However, I wanted you to be aware of all the integrations so you don’t miss out on anything:

If your tool is not on the list, you can always use Zapier or Webhooks to connect custom integrations.

The biggest advantage over the Old Builder is that you can connect integrations right when creating a survey. You don’t have to switch tabs anymore which makes for a far slicker UX. 

In the Connect tab, you can send survey responses where you need them most and act on insights with personalized workflows.

To make things easier, configuring integrations is now outcome-based, which means there’s no need to perform unnecessary steps.

If you need to send survey responses to an external tool as attributes, just select the Attributes tab. Similarly, if you want to send survey answers as tags, pick the Tags tab instead.

In other words, you can pick the most convenient option of sending survey data to your favorite tool, set it and forget it. 🔥

You can read more about the Connect tab in our Help Center.

Remember: customer feedback is only as useful as you make it. You can truly capitalize on customer feedback only when you take action after receiving it!

As an example, when you get a high CSAT or NPS score, it’s a great idea to ask a user for a positive review, testimonial or case study.

Conversely, if a specific user’s experience was less than perfect, you should make your team aware of it so you can improve the customer journey together. A common use case is sending survey responses to Slack and tagging the relevant people from your company to take action.

These are just a few out of the many workflows you could implement at your company. This way, you’ll make sure that no piece of feedback ever goes unheard. Your customers, on the other hand, will feel heard and valued. 

You can learn more about the most popular integration use cases and workflows without leaving Survicate! Each integration has now a description of useful business use cases and screenshots:

Launch tab

To run surveys on your website or inside your web app, you need to install the Survicate code on your site. You only need to do it once. We offer 5 different installation methods, including an automated installation with Segment, WordPress or Google Tag Manager. 

Once the code has been installed, you can manage when surveys start and stop. The available options are scheduled start and stop date, manual start and stop, and a target number of responses.

Looking to stop a survey after collecting 100 responses? No problem at all! The New Web Surveys has got you covered. You’ll have a better control over when, how long and how much website feedback you need.

You can read more about the Launch tab in our Help Center.

Coming up next

The next item on our roadmap is a New Builder of link and email surveys. We’ll be working on it for the next few months. Then, we’ll release two more new builders – of mobile app surveys and Intercom Messenger surveys.

We’ll be sure to keep you informed as the release dates draw closer! 🎉


Nicholas Podgórski

I’m a Product Marketing Manager at Survicate. I love running webinars and doing videos. When not at work, I enjoy listening to regional accents of Britain, working out, and having a sauna. Find me on LinkedIn.

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