How to Get Your Voice Heard In the Digital Noise Era

Kris Rudeegrapp, CEO & Co-Founder at Sending Platform Sendoso, shares his insights on how Sendoso noted a spike in response rate and a 2,500% return on direct mail campaigns (and how you could, too!).

Read more

How to Spice Up Your Inbound Marketing Strategy

Have you ever been in a situation where somebody you just met asks you – “so what do you do?” and when you say you’re a marketer, they just smile, probably thinking “ah, flyers, ads, and other promotional nonsense”. And...

Read more

How To Get Survey Completion Rates of Over 80%?

Collecting data gives you huge power – the power to make more informed business decisions. While collecting behavioral data like most popular content, most frequently used product features or best-converting landing pages is a good start, it doesn’t let you...

Read more

How Surveys Can Help You Make Improvements to Your Knowledge Base

Recently, Anna Rubkiewicz dove deep into the topic of customer feedback management. In her article, Anna discussed the idea that companies can use what they learn from their customers during service or support engagements to inform the creation of their...

Read more

Six Surprising Things You Can Find Out Thanks to Surveys

You can work on your business strategy endlessly, and if there is one thing you can be sure of, it is that you’ll have to change your company strategy at some point. No strategy should be set in stone unless...

Read more

Targeted Email Advertising: Everything You Should Know

Targeted email advertising, like the name suggests, refers to sending tailormade emails to every individual based on their preferences. It increases subscriber engagement by building relevance in the email campaigns, thereby imparting a pleasant experience to the reader.

Read more

5 Benefits of Running Surveys with Mailchimp

If you’re anything like me, you might have a hard time remembering what email marketing was like in the pre-Mailchimp era. Seems like Freddie the Chimp has always been high-fiving us throughout our marketing endeavors, right?

Read more

4 Ways Social Media Reviews Can Help You Improve Customer Experience

We all remember those massive notebooks where guests and customers would leave their impressions and comments based on their experience when they’d visit a store or stay in a hotel. They were seen almost exclusively by the staff of the...

Read more

6 Ways to Create Effective Brand Awareness Surveys

What is the main source of your sales? Does anyone think that your website is not user-friendly? How is your brand perceived in the market? Many entrepreneurs wrestle with these and many other questions on a day-to-day basis. Not only...

Read more

10 Survey Ideas to Help you Make Better Business Decisions

Information is power. And I mean verified information, not assumptions.  Too frequently we base our decisions on our own beliefs, which lead to mistakes. We think about what WE like and what WE would do, but the truth is, it...

Read more

17 Best Customer Experience Quotes from CEOs and Leaders

Customer Experience –  a buzzword that’s shaken the marketing world in recent years like no other. We all aspire to put customers in the spotlight, but how do we ensure our efforts are truly effective? 

Read more

How to Know Your Readers Better with a Reader Interest Survey

If you’ve been blogging for a while, sooner or later you might reach a point where you become unsure about your content’s relevance. Perhaps, you’re becoming concerned about your readers’ interaction with your site, or about not getting ample traffic. 

Read more

How to Combine Questions to Create a Killer Survey?

Crafting an effective survey requires finesse. While running a survey is not rocket science, getting good quality results from it – is. You need to decide what type of survey questions to include, in fact, a well-designed survey includes a...

Read more

Customer Feedback Management – All You Need to Know

Let’s be honest – being a marketer in the digital era can be equally exciting, as, well… nerve-wracking. It brings to mind the Paul McCartney classic – you either “win or lose” or “sink or swim”.  On the one hand,...

Read more

Why Did They Uninstall My App? Based on Real Research

Congrats! You’ve got plenty of people downloading your app. But, are you paying attention to how people engage with your service? Converting new prospects to download your app is only part of the job. If you slack off and don’t...

Read more

How to Create a Superb Client Experience

Creating an outstanding client experience is a matter of life and death. Why? Because we live in the age of product abundance, which makes product differentiation a massive challenge. It also allows customers to be picky, and if there is...

Read more

A Step-by-Step Survey Design Checklist

Without years of hands-on experience in survey design, it’s easy to overlook the elements that determine a survey’s success or failure. You create your questionnaire, send it out to an (at least seemingly) accurate audience, and wait for the magic...

Read more

A Guide to Survey Data Analysis: How to Uncover Customer Insights

If you’re reading this post, it’s likely that you’ve just succeeded at gathering a substantial amount of feedback from your audience. Nicely done! Still, you’re not exactly popping champagne bottles yet, are you? 

Read more

What is a CRM Survey? How to Survey CRM Contacts to Increase Data Accuracy

Are you struggling to sell more because you have to rely on poor CRM data? Wondering if a CRM survey could help uncover the customer insights you miss? Fact: 72% of companies question the accuracy of their customer information. For...

Read more

Survey Subject Lines – How to Increase Your Survey Response Rate

Are you planning to email a survey, but writing the subject line is holding you back? Do you fear that any email subject lines you’d come up with would fail to engage your audience?

Read more

20 The Best Website Survey Questions

Website surveys are a popular method of collecting feedback that allows you to ask your visitors questions and collect their feedback. The key to a successful survey is asking the right questions at the right moment – then visitors are...

Read more

Everything you need to know about website exit surveys

Let’s be honest – how many people who have left your website will return? I bet not many. And how do you determine why they decided to leave your website in the first place? Do you know if they were...

Read more

3 Reasons Why Your Small Business Needs Email Automation

In a recent survey, 64.1% of small businesses said they use email marketing. In addition, nearly 72% stated that email is the digital marketing channel they use the most.

Read more

How to Get Your Voice Heard In the Digital Noise Era

Kris Rudeegrapp, CEO & Co-Founder at Sending Platform Sendoso, shares his insights on how Sendoso noted a spike in response rate and a 2,500% return on direct mail campaigns (and how you could, too!).

How to Spice Up Your Inbound Marketing Strategy

Have you ever been in a situation where somebody you just met asks you – “so what do you do?” and when you say you’re a marketer, they just smile, probably thinking “ah, flyers, ads, and other promotional nonsense”. And all you want to say is… pal, these days are long gone (and potentially roll your eyes at them).

inbound marketing strategy

How To Get Survey Completion Rates of Over 80%?

Collecting data gives you huge power – the power to make more informed business decisions. While collecting behavioral data like most popular content, most frequently used product features or best-converting landing pages is a good start, it doesn’t let you in on the “why”, i.e. the reasons behind it.

survey completion rate

How Surveys Can Help You Make Improvements to Your Knowledge Base

Recently, Anna Rubkiewicz dove deep into the topic of customer feedback management. In her article, Anna discussed the idea that companies can use what they learn from their customers during service or support engagements to inform the creation of their knowledge base documentation. She also reinforced the fact that surveys are, of course, an effective and efficient way to generate this feedback, as well.

Knowledge base survey

Six Surprising Things You Can Find Out Thanks to Surveys

You can work on your business strategy endlessly, and if there is one thing you can be sure of, it is that you’ll have to change your company strategy at some point. No strategy should be set in stone unless you want to kill your company – which I strongly believe you work very hard not to do.

business strategy

Targeted Email Advertising: Everything You Should Know

Targeted email advertising, like the name suggests, refers to sending tailormade emails to every individual based on their preferences. It increases subscriber engagement by building relevance in the email campaigns, thereby imparting a pleasant experience to the reader.

5 Benefits of Running Surveys with Mailchimp

If you’re anything like me, you might have a hard time remembering what email marketing was like in the pre-Mailchimp era. Seems like Freddie the Chimp has always been high-fiving us throughout our marketing endeavors, right?

4 Ways Social Media Reviews Can Help You Improve Customer Experience

We all remember those massive notebooks where guests and customers would leave their impressions and comments based on their experience when they’d visit a store or stay in a hotel. They were seen almost exclusively by the staff of the store/hotel in question, or by other visitors at best when they took a moment to compare what others have experienced in the very same place

Social media feedback – image of social media users reviewing online

6 Ways to Create Effective Brand Awareness Surveys

What is the main source of your sales? Does anyone think that your website is not user-friendly? How is your brand perceived in the market? Many entrepreneurs wrestle with these and many other questions on a day-to-day basis. Not only do they reveal how target audiences perceive a brand. They also help to find out how they discovered it and why they may be unsure about buying from it.

Brand Awareness Survey

10 Survey Ideas to Help you Make Better Business Decisions

Information is power. And I mean verified information, not assumptions.  Too frequently we base our decisions on our own beliefs, which lead to mistakes. We think about what WE like and what WE would do, but the truth is, it doesn’t work this way.

survey ideas

17 Best Customer Experience Quotes from CEOs and Leaders

Customer Experience –  a buzzword that’s shaken the marketing world in recent years like no other. We all aspire to put customers in the spotlight, but how do we ensure our efforts are truly effective? 

Voice of the Customer – Best Practices

How to Know Your Readers Better with a Reader Interest Survey

If you’ve been blogging for a while, sooner or later you might reach a point where you become unsure about your content’s relevance. Perhaps, you’re becoming concerned about your readers’ interaction with your site, or about not getting ample traffic. 

Reader Interest Survey

How to Combine Questions to Create a Killer Survey?

Crafting an effective survey requires finesse. While running a survey is not rocket science, getting good quality results from it – is. You need to decide what type of survey questions to include, in fact, a well-designed survey includes a combination of different question types.

types of survey questions

Customer Feedback Management – All You Need to Know

Let’s be honest – being a marketer in the digital era can be equally exciting, as, well… nerve-wracking. It brings to mind the Paul McCartney classic – you either “win or lose” or “sink or swim”.  On the one hand, with thousands of clients and leads just a couple swipes and clicks away, advertising and collecting feedback has never been so easy.

customer feedback management

Why Did They Uninstall My App? Based on Real Research

Congrats! You’ve got plenty of people downloading your app. But, are you paying attention to how people engage with your service? Converting new prospects to download your app is only part of the job. If you slack off and don’t keep track of how your users engage with you, you run the risk of losing them.

How to Create a Superb Client Experience

Creating an outstanding client experience is a matter of life and death. Why? Because we live in the age of product abundance, which makes product differentiation a massive challenge. It also allows customers to be picky, and if there is one aspect that no customer will compromise on, it’s the client experience.  Creating a unique customer experience is not an option, it’s a requirement. According to American Express, 60% of customers are keen on paying more for a better experience.

client experience

A Step-by-Step Survey Design Checklist

Without years of hands-on experience in survey design, it’s easy to overlook the elements that determine a survey’s success or failure. You create your questionnaire, send it out to an (at least seemingly) accurate audience, and wait for the magic to happen. But it’s not always the case.

survey design

A Guide to Survey Data Analysis: How to Uncover Customer Insights

If you’re reading this post, it’s likely that you’ve just succeeded at gathering a substantial amount of feedback from your audience. Nicely done! Still, you’re not exactly popping champagne bottles yet, are you? 

survey data analysis

What is a CRM Survey? How to Survey CRM Contacts to Increase Data Accuracy

Are you struggling to sell more because you have to rely on poor CRM data? Wondering if a CRM survey could help uncover the customer insights you miss? Fact: 72% of companies question the accuracy of their customer information. For many, up to 91% of that data is incomplete. And 70% of it becomes useless within a year.

crm survey

Survey Subject Lines – How to Increase Your Survey Response Rate

Are you planning to email a survey, but writing the subject line is holding you back? Do you fear that any email subject lines you’d come up with would fail to engage your audience?

email subject lines

20 The Best Website Survey Questions

Website surveys are a popular method of collecting feedback that allows you to ask your visitors questions and collect their feedback. The key to a successful survey is asking the right questions at the right moment – then visitors are more likely to participate and share their thoughts.

website survey questions

Everything you need to know about website exit surveys

Let’s be honest – how many people who have left your website will return? I bet not many. And how do you determine why they decided to leave your website in the first place? Do you know if they were satisfied with their visit? These and other questions can be all answered by collecting feedback from users upon exit intent. Let’s take a look at the pros and cons of running surveys among prospects who quit your page.

exit survey

How to Enhance CX with Great UX

CX has become one of the most important parts of any business strategy. Without a solid strategy in place, one might have a hard time acquiring customers. However, UX is one of the most important components of CX. Therefore, you need to think hard about how to create a well-designed and efficient UX.

cx vs ux

The 6 Best Resources to Boost Your SME’s Productivity

Time is the great equaliser. All companies have varying resources, such as money and employees, but every single business has the exact same number of hours in a day.

SME productivity

How to Make the Most of Your Customer Experience Research

Providing an outstanding customer experience has become a way to stand out from the crowd and as a result, earn a few extra dollars. Customers who are pleased with their customer experience are 3.5 times more likely to purchase again.

customer experience research

How to Get Your Voice Heard In the Digital Noise Era

Kris Rudeegrapp, CEO & Co-Founder at Sending Platform Sendoso, shares his insights on how Sendoso noted a spike in response rate and a 2,500% return on direct mail campaigns (and how you could, too!).

How to Spice Up Your Inbound Marketing Strategy

Have you ever been in a situation where somebody you just met asks you – “so what do you do?” and when you say you’re a marketer, they just smile, probably thinking “ah, flyers, ads, and other promotional nonsense”. And all you want to say is… pal, these days are long gone (and potentially roll your eyes at them).

inbound marketing strategy

How To Get Survey Completion Rates of Over 80%?

Collecting data gives you huge power – the power to make more informed business decisions. While collecting behavioral data like most popular content, most frequently used product features or best-converting landing pages is a good start, it doesn’t let you in on the “why”, i.e. the reasons behind it.

survey completion rate

How Surveys Can Help You Make Improvements to Your Knowledge Base

Recently, Anna Rubkiewicz dove deep into the topic of customer feedback management. In her article, Anna discussed the idea that companies can use what they learn from their customers during service or support engagements to inform the creation of their knowledge base documentation. She also reinforced the fact that surveys are, of course, an effective and efficient way to generate this feedback, as well.

Surveys for knowledge base

Six Surprising Things You Can Find Out Thanks to Surveys

You can work on your business strategy endlessly, and if there is one thing you can be sure of, it is that you’ll have to change your company strategy at some point. No strategy should be set in stone unless you want to kill your company – which I strongly believe you work very hard not to do.

business strategy

Targeted Email Advertising: Everything You Should Know

Targeted email advertising, like the name suggests, refers to sending tailormade emails to every individual based on their preferences. It increases subscriber engagement by building relevance in the email campaigns, thereby imparting a pleasant experience to the reader.

5 Benefits of Running Surveys with Mailchimp

If you’re anything like me, you might have a hard time remembering what email marketing was like in the pre-Mailchimp era. Seems like Freddie the Chimp has always been high-fiving us throughout our marketing endeavors, right?

4 Ways Social Media Reviews Can Help You Improve Customer Experience

We all remember those massive notebooks where guests and customers would leave their impressions and comments based on their experience when they’d visit a store or stay in a hotel. They were seen almost exclusively by the staff of the store/hotel in question, or by other visitors at best when they took a moment to compare what others have experienced in the very same place

Social media feedback – image of social media users reviewing online

6 Ways to Create Effective Brand Awareness Surveys

What is the main source of your sales? Does anyone think that your website is not user-friendly? How is your brand perceived in the market? Many entrepreneurs wrestle with these and many other questions on a day-to-day basis. Not only do they reveal how target audiences perceive a brand. They also help to find out how they discovered it and why they may be unsure about buying from it.

Brand Awareness Survey

10 Survey Ideas to Help you Make Better Business Decisions

Information is power. And I mean verified information, not assumptions.  Too frequently we base our decisions on our own beliefs, which lead to mistakes. We think about what WE like and what WE would do, but the truth is, it doesn’t work this way.

survey ideas

17 Best Customer Experience Quotes from CEOs and Leaders

Customer Experience –  a buzzword that’s shaken the marketing world in recent years like no other. We all aspire to put customers in the spotlight, but how do we ensure our efforts are truly effective? 

Voice of the Customer – Best Practices

How to Know Your Readers Better with a Reader Interest Survey

If you’ve been blogging for a while, sooner or later you might reach a point where you become unsure about your content’s relevance. Perhaps, you’re becoming concerned about your readers’ interaction with your site, or about not getting ample traffic. 

Reader Interest Survey

How to Combine Questions to Create a Killer Survey?

Crafting an effective survey requires finesse. While running a survey is not rocket science, getting good quality results from it – is. You need to decide what type of survey questions to include, in fact, a well-designed survey includes a combination of different question types.

types of survey questions

Customer Feedback Management – All You Need to Know

Let’s be honest – being a marketer in the digital era can be equally exciting, as, well… nerve-wracking. It brings to mind the Paul McCartney classic – you either “win or lose” or “sink or swim”.  On the one hand, with thousands of clients and leads just a couple swipes and clicks away, advertising and collecting feedback has never been so easy.

customer feedback management

Why Did They Uninstall My App? Based on Real Research

Congrats! You’ve got plenty of people downloading your app. But, are you paying attention to how people engage with your service? Converting new prospects to download your app is only part of the job. If you slack off and don’t keep track of how your users engage with you, you run the risk of losing them.

How to Create a Superb Client Experience

Creating an outstanding client experience is a matter of life and death. Why? Because we live in the age of product abundance, which makes product differentiation a massive challenge. It also allows customers to be picky, and if there is one aspect that no customer will compromise on, it’s the client experience.  Creating a unique customer experience is not an option, it’s a requirement. According to American Express, 60% of customers are keen on paying more for a better experience.

client experience

A Step-by-Step Survey Design Checklist

Without years of hands-on experience in survey design, it’s easy to overlook the elements that determine a survey’s success or failure. You create your questionnaire, send it out to an (at least seemingly) accurate audience, and wait for the magic to happen. But it’s not always the case.

survey design

A Guide to Survey Data Analysis: How to Uncover Customer Insights

If you’re reading this post, it’s likely that you’ve just succeeded at gathering a substantial amount of feedback from your audience. Nicely done! Still, you’re not exactly popping champagne bottles yet, are you? 

survey data analysis

What is a CRM Survey? How to Survey CRM Contacts to Increase Data Accuracy

Are you struggling to sell more because you have to rely on poor CRM data? Wondering if a CRM survey could help uncover the customer insights you miss? Fact: 72% of companies question the accuracy of their customer information. For many, up to 91% of that data is incomplete. And 70% of it becomes useless within a year.

crm survey

Survey Subject Lines – How to Increase Your Survey Response Rate

Are you planning to email a survey, but writing the subject line is holding you back? Do you fear that any email subject lines you’d come up with would fail to engage your audience?

email subject lines

20 The Best Website Survey Questions

Website surveys are a popular method of collecting feedback that allows you to ask your visitors questions and collect their feedback. The key to a successful survey is asking the right questions at the right moment – then visitors are more likely to participate and share their thoughts.

website survey questions

Everything you need to know about website exit surveys

Let’s be honest – how many people who have left your website will return? I bet not many. And how do you determine why they decided to leave your website in the first place? Do you know if they were satisfied with their visit? These and other questions can be all answered by collecting feedback from users upon exit intent. Let’s take a look at the pros and cons of running surveys among prospects who quit your page.

exit survey

How Augmented Reality Can Change Customer Experience?

There’s no doubt about it – having a strong connection between your customers and your brand is truly necessary. If they feel truly connected with it, only then will they buy it. To make that connection strong, you need to continuously come up with creative ways to make your product visible.

augmented reality

How to Get Your Voice Heard In the Digital Noise Era

Kris Rudeegrapp, CEO & Co-Founder at Sending Platform Sendoso, shares his insights...

How to Spice Up Your Inbound Marketing Strategy

Have you ever been in a situation where somebody you just met...

How To Get Survey Completion Rates of Over 80%?

Collecting data gives you huge power – the power to make more...

How Surveys Can Help You Make Improvements to Your Knowledge Base

Recently, Anna Rubkiewicz dove deep into the topic of customer feedback management....

Six Surprising Things You Can Find Out Thanks to Surveys

You can work on your business strategy endlessly, and if there is...

Targeted Email Advertising: Everything You Should Know

Targeted email advertising, like the name suggests, refers to sending tailormade emails...

5 Benefits of Running Surveys with Mailchimp

If you’re anything like me, you might have a hard time remembering...

4 Ways Social Media Reviews Can Help You Improve Customer Experience

We all remember those massive notebooks where guests and customers would leave...

6 Ways to Create Effective Brand Awareness Surveys

What is the main source of your sales? Does anyone think that...

10 Survey Ideas to Help you Make Better Business Decisions

Information is power. And I mean verified information, not assumptions.  Too frequently...

17 Best Customer Experience Quotes from CEOs and Leaders

Customer Experience –  a buzzword that’s shaken the marketing world in recent...

How to Know Your Readers Better with a Reader Interest Survey

If you’ve been blogging for a while, sooner or later you might...

How to Combine Questions to Create a Killer Survey?

Crafting an effective survey requires finesse. While running a survey is not...

Customer Feedback Management – All You Need to Know

Let’s be honest – being a marketer in the digital era can...

Why Did They Uninstall My App? Based on Real Research

Congrats! You’ve got plenty of people downloading your app. But, are you...

How to Create a Superb Client Experience

Creating an outstanding client experience is a matter of life and death....

A Step-by-Step Survey Design Checklist

Without years of hands-on experience in survey design, it’s easy to overlook...

A Guide to Survey Data Analysis: How to Uncover Customer Insights

If you’re reading this post, it’s likely that you’ve just succeeded at...

What is a CRM Survey? How to Survey CRM Contacts to Increase Data Accuracy

Are you struggling to sell more because you have to rely on...

Survey Subject Lines – How to Increase Your Survey Response Rate

Are you planning to email a survey, but writing the subject line...

20 The Best Website Survey Questions

Website surveys are a popular method of collecting feedback that allows you...

Everything you need to know about website exit surveys

Let’s be honest – how many people who have left your website...

5 Reasons Why Customer Complaints Are Great for Business

The most important element of every business is its clients. The more...

How To Use Customer Surveys To Earn Authoritative Links

Here’s the truth – no matter what a business’s goals or reasons...

Best Customer Experience Examples According to Experts

We frequently get attached to brands, not because we love their products,...

How to Get Your Voice Heard In the Digital Noise Era

Kris Rudeegrapp, CEO & Co-Founder at Sending Platform Sendoso, shares his insights on how Sendoso noted a spike in response rate and a 2,500% return on direct mail campaigns (and how you could, too!).

How to Spice Up Your Inbound Marketing Strategy

Have you ever been in a situation where somebody you just met asks you – “so what do you do?” and when you say you’re a marketer, they just smile, probably thinking “ah, flyers, ads, and other promotional nonsense”. And all you want to say is… pal, these days are long gone (and potentially roll your eyes at them).

How To Get Survey Completion Rates of Over 80%?

Collecting data gives you huge power – the power to make more informed business decisions. While collecting behavioral data like most popular content, most frequently used product features or best-converting landing pages is a good start, it doesn’t let you in on the “why”, i.e. the reasons behind it.

How Surveys Can Help You Make Improvements to Your Knowledge Base

Recently, Anna Rubkiewicz dove deep into the topic of customer feedback management. In her article, Anna discussed the idea that companies can use what they learn from their customers during service or support engagements to inform the creation of their knowledge base documentation. She also reinforced the fact that surveys are, of course, an effective and efficient way to generate this feedback, as well.

Six Surprising Things You Can Find Out Thanks to Surveys

You can work on your business strategy endlessly, and if there is one thing you can be sure of, it is that you’ll have to change your company strategy at some point. No strategy should be set in stone unless you want to kill your company – which I strongly believe you work very hard not to do.

Targeted Email Advertising: Everything You Should Know

Targeted email advertising, like the name suggests, refers to sending tailormade emails to every individual based on their preferences. It increases subscriber engagement by building relevance in the email campaigns, thereby imparting a pleasant experience to the reader.

5 Benefits of Running Surveys with Mailchimp

If you’re anything like me, you might have a hard time remembering what email marketing was like in the pre-Mailchimp era. Seems like Freddie the Chimp has always been high-fiving us throughout our marketing endeavors, right?

4 Ways Social Media Reviews Can Help You Improve Customer Experience

We all remember those massive notebooks where guests and customers would leave their impressions and comments based on their experience when they’d visit a store or stay in a hotel. They were seen almost exclusively by the staff of the store/hotel in question, or by other visitors at best when they took a moment to compare what others have experienced in the very same place

6 Ways to Create Effective Brand Awareness Surveys

What is the main source of your sales? Does anyone think that your website is not user-friendly? How is your brand perceived in the market? Many entrepreneurs wrestle with these and many other questions on a day-to-day basis. Not only do they reveal how target audiences perceive a brand. They also help to find out how they discovered it and why they may be unsure about buying from it.

10 Survey Ideas to Help you Make Better Business Decisions

Information is power. And I mean verified information, not assumptions.  Too frequently we base our decisions on our own beliefs, which lead to mistakes. We think about what WE like and what WE would do, but the truth is, it doesn’t work this way.

17 Best Customer Experience Quotes from CEOs and Leaders

Customer Experience –  a buzzword that’s shaken the marketing world in recent years like no other. We all aspire to put customers in the spotlight, but how do we ensure our efforts are truly effective? 

How to Know Your Readers Better with a Reader Interest Survey

If you’ve been blogging for a while, sooner or later you might reach a point where you become unsure about your content’s relevance. Perhaps, you’re becoming concerned about your readers’ interaction with your site, or about not getting ample traffic. 

How to Combine Questions to Create a Killer Survey?

Crafting an effective survey requires finesse. While running a survey is not rocket science, getting good quality results from it – is. You need to decide what type of survey questions to include, in fact, a well-designed survey includes a combination of different question types.

Customer Feedback Management – All You Need to Know

Let’s be honest – being a marketer in the digital era can be equally exciting, as, well… nerve-wracking. It brings to mind the Paul McCartney classic – you either “win or lose” or “sink or swim”.  On the one hand, with thousands of clients and leads just a couple swipes and clicks away, advertising and collecting feedback has never been so easy.

Why Did They Uninstall My App? Based on Real Research

Congrats! You’ve got plenty of people downloading your app. But, are you paying attention to how people engage with your service? Converting new prospects to download your app is only part of the job. If you slack off and don’t keep track of how your users engage with you, you run the risk of losing them.

How to Create a Superb Client Experience

Creating an outstanding client experience is a matter of life and death. Why? Because we live in the age of product abundance, which makes product differentiation a massive challenge. It also allows customers to be picky, and if there is one aspect that no customer will compromise on, it’s the client experience.  Creating a unique customer experience is not an option, it’s a requirement. According to American Express, 60% of customers are keen on paying more for a better experience.

A Step-by-Step Survey Design Checklist

Without years of hands-on experience in survey design, it’s easy to overlook the elements that determine a survey’s success or failure. You create your questionnaire, send it out to an (at least seemingly) accurate audience, and wait for the magic to happen. But it’s not always the case.

A Guide to Survey Data Analysis: How to Uncover Customer Insights

If you’re reading this post, it’s likely that you’ve just succeeded at gathering a substantial amount of feedback from your audience. Nicely done! Still, you’re not exactly popping champagne bottles yet, are you? 

What is a CRM Survey? How to Survey CRM Contacts to Increase Data Accuracy

Are you struggling to sell more because you have to rely on poor CRM data? Wondering if a CRM survey could help uncover the customer insights you miss? Fact: 72% of companies question the accuracy of their customer information. For many, up to 91% of that data is incomplete. And 70% of it becomes useless within a year.

Survey Subject Lines – How to Increase Your Survey Response Rate

Are you planning to email a survey, but writing the subject line is holding you back? Do you fear that any email subject lines you’d come up with would fail to engage your audience?

20 The Best Website Survey Questions

Website surveys are a popular method of collecting feedback that allows you to ask your visitors questions and collect their feedback. The key to a successful survey is asking the right questions at the right moment – then visitors are more likely to participate and share their thoughts.

Everything you need to know about website exit surveys

Let’s be honest – how many people who have left your website will return? I bet not many. And how do you determine why they decided to leave your website in the first place? Do you know if they were satisfied with their visit? These and other questions can be all answered by collecting feedback from users upon exit intent. Let’s take a look at the pros and cons of running surveys among prospects who quit your page.

How to Create Effective Customer Experience Journey Maps

Customer experience can have a profound impact on the success of your business. If your business excels in making customers happy, your customers will become your best marketers. They will promote your business by referring friends and family to you, which will ultimately impact your bottom line for the better.

How Emotional Branding Can Convert Brand Advocates

Have you ever watched a movie that made you smile, laugh, frown, or cry? The ability of stories to prompt such reactions is amazing, but also alarming. If Hollywood can draw emotions out of us that otherwise would not have been experienced at that moment, what role do our emotions play in how we perceive brands?

Customer Experience Management – Best Practices To Follow

In the last couple of years, study after study has revealed that Customer Experience Management (CXM) is worth your attention and effort. Why? In short, it affects your business’ bottom line.

Customer Experience Analytics – How to Make the Most of Your Customer Data

Customer experience analytics is a rapidly developing branch of marketing analytics. There are more opportunities than ever to gain detailed insight on your customers and evaluate your company’s performance thanks to the rise of big data.

4 Reasons Why You Can’t Afford a Bad Customer Experience

Customers expect more than a great product, they expect great service. In fact, it’s arguable that many customers put experience equal to a product’s quality, which is why 89% of companies today primarily compete on the basis of customer experience. This is a number that’s greatly increased since 2010 when it clocked in at just 36%.

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