Author: Kamil Rejent

Disturbing visitors with surveys – how is this still a thing?

Category: Website Feedback

As a professional marketer, you know how important it is to gather customer feedback on your website. Website analytics suites give you an overview of what your visitors do, but customer feedback tools can deliver answers to ‘the why’ and ‘the who’ behind numbers. Now, there are several ways to learn more about your website visitors, but today I want to focus on the voice of customers tools - surveys to be specific - and two approaches towards the process. The old-fashioned way You must have seen it hundreds of time. Chances are you use it on your website as we speak. The...

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Product update – page targeting

Category: Updates

Survicate surveys are so damn effective because of the way they engage your customers- in the context. It is easy to create different segments of website visitors to be surveyed, pick up the right moment to ask questions and decide upon where the survey should actually be launched (or where it should be skipped). Today we have improved the 'where' part of our 3W (where, when and to whom) targeting mix. Until today, it looked and worked as below. The option to define pages used to be placed in the first tab, and you could either define URLs and optionally use...

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Case study: Improving e-commerce website with post-purchase survey

Category: Case study

100+ employess Survicate customer since: 2 years Survicate features used: Targeted Website Survey See all Survicate features Profile of the client Colorescience, is the only premium “all-in-one” makeup for women who don’t want to compromise health for lasting beauty. Colorescience sets the standard for 100% healthy color cosmetics. Their curated collection of breathable, glowing colors are formulated with exceptional sun protection and skin-nourishing benefits.  Colorescience meticulously refines their minerals, pigments, and nutrient dense ingredients to include enough natural zinc & titanium dioxide to protect even a baby’s face. No compromises, now or ever. Challenge Beauty products are not easy to sell without physical interaction. Customers need to...

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Survey data beyond analysis – progressive targeting explained

Category: Updates

Website surveys give you tons of useful insights you can analyze to come up with new ideas for website development, communication changes or product shaping. But what if you could actually go beyond that, and utilize data gathered to engage your visitors better, personalize their experience, help them move down the funnel or...

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Optimize your survey response rate with A/B testing

Category: Updates

We have been asked many times to add the possibility to implement widget A/B testing to improve surveys' response rate over time, discover best practices and optimize calls to action. Now it is possible with our new addon - A/B testing. There are several ways you could benefit from the new feature: Test different intro descriptions on your survey or CTA Different greetings. Underlining how important it is for your company / brand. Persuade benefit for the visitor. Offer incentives. Inform about the number of questions or time required to fill out the survey (the less the better). Test surveys with and...

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Grow your lists with GetResponse integration

Category: Updates

We are happy to add another world-class email marketing provider to Survicate integration directory- GetResponse. By integrating Survicate and GetResponse you will be able to capture and add your visitors' email addresses to your GetResponse lists with Survicate lead capture forms. Use them along with targeted insight surveys to qualify visitors to a list or propose a newsletter signup as a follow up call-to-action to your feedback questions. To enable your integration please go to Domain settings - Addons and open GetResponse integration. Make sure to: Enable integration Enter your API Key - go to GetResponse panel - My Account - GetResponse API Enter you Campaign ID - to be...

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Grow your list with Mailchimp integration

Category: Updates

This is our pleasure to introduce yet another Survicate integration - Surveys for MailChimp. With our Mailchimp integration, you will be able to capture and add your visitors' email addresses to your MailChimp lists with Survicate lead generation forms. Used along with targeted surveys you can qualify visitors to a list or propose a newsletter signup as a follow-up action to your feedback questions. To enable your integration please go to Domain settings - Addons and open MaiChimp integration. Make sure to: Enable integration Enable double opt-in Enter your API Key - you can get that in your Mailchimp account - Profile - Settings...

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