Author: Daniel Korczyński

Most common mistakes when creating a survey

Category: Best Practices

Learn from the mistakes of others, they say. So here's a list of five most common survey mistakes. No matter how you collect feedback or what tools you use - making any of the mistakes described below will prevent you from achieving maximal results and might even skew them. Mistake #1: Too many questions in one survey Your respondents are not machines. They’re humans, they don’t want to waste half of the day answering irrelevant questions. Make your survey as concise as possible. Mistake: Survey contains few questions that are not actually useful or is far too long. Hint: If you’re not able to figure out what you’ll do with...

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Survicate added to Google Tag Manager’s tag templates!

Category: Updates

Google Tag Manager is by far the best way to organize scripts on your website. Instead of plugging multiple pieces of code, you implement only one and manage all scripts from one dashboard. You can set firing rules and their order to trigger scripts only when you need them. Result? Your website loads faster, you can save on subscriptions to SaaS tools, and you don’t need to involve developers every time you want to try a new tool. But we all know that. So where’s the big news? After a just-released update of GTM, Survicate tag is available in templates. It...

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Pipedrive integration. Add new deals and insights from Survicate.

Category: Updates

Hey there. For those of you who are not familiar with Survicate yet let’s begin with a brief explanation what it is. Survicate is a website survey tool that allows you to run surveys and generate leads on your website with smart widgets. Users enjoy our easy-to-use interface and how fast they collect responses. We’ve recently been named a high performer in a report prepared by G2Crowd. Let’s move on to the point - I’ll show you how you can benefit from using Survicate’s Pipedrive integration and give you a few ideas you can use it on your website. Benefits...

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Engaging Returning Visitors on your Website

Category: Other

Many businesses lose focus on returning customers while spending large portions of their budgets on new customer acquisition. The Harvard Business Review noted that the cost of acquiring a new customer can be up to 25 times higher than keeping one. A research done by Frederick Reichheld of Bain & Company shows that decreasing customer retention rate by 5% increases profits by 25% - 95%. Those numbers suggest the following thesis - companies should pay extreme attention to returning customers. We present three simple, yet very useful ways to interact with returning customers. Welcome your Visitors Back Highlighting that you are happy...

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ActiveCampaign Integration

Category: Updates

We are happy to release our ActiveCampaign integration. ActiveCampaign is an email marketing & marketing automation solution for small businesses. With the new Survicate and ActiveCampaign integration, you can grow your contact list within Active Campaign and add more data to contact profiles. You can do this by: Creating a New Contacts in AC with Survicate's targeted Lead Generation Forms. Push tags related to survey's answers to Contact Profiles in ActiveCampaign. Check out this short video to see it in action. https://www.youtube.com/watch?v=YmdQpWHU73M Enabling ActiveCampaign integration To enable your integration, please go to Domain Setting - Addons, and choose Active Campaign. You need to fill out few...

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How to qualify leads?

Category: Other

Lead generation is crucial for any B2B company. Obviously, the quantity of leads is important – the more leads you collect, the more deals you can close. However, you should not forget about something possibly even more important – quality of leads. When you know only an email address and name, your sales team has to contact this person and find out everything else – industry, real willingness to buy your products, their needs and experience with solutions similar to yours etc. This means that you lose time and money talking to people who are not your target group or...

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A brief intro to qualitative data

Category: Other

Qualitative data - what the heck is it? Well, it’s definitely less complicated than it sounds. It’s people’s answers to questions, their opinions and ideas. Basically – anything people think or say about a certain subject. It’s the second pillar of data crucial for improving websites’ performance, next to quantitative data, which can be gathered with tools like Google Analytics or KISSMetrics. Marketers and analytics tend to focus on quantitative data - it’s trendy, easy to capture and analyze. You see a lot of numbers and create nice charts based on them. But what about qualitative data? It's definitely not...

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5 Shopify Apps to boost conversion rates

Category: Other

Shopify is a mighty ecommerce platform. It is used by thousands of businesses all over the world. There are many reasons for that: it’s easy to use, customer support is great and it’s pretty cheap. But the best thing is the possibility of extending functionalities of your store using Shopify apps. There are hundreds of them grouped in a few categories. They can help you with advertising, upselling, invoicing, shipping and many more – basically there is no problem which can’t be solved with at least one app. However, checking them would be very time-consuming and pretty expensive. This is...

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5 hints to become exceptional at writing Customer Satisfaction Survey

Category: Customer Feedback

Customer satisfaction metrics In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metrics very useful in managing and monitoring their businesses. Running a customer satisfaction survey on your website using a tool like Survicate lets you precisely check whether your customer satisfaction level is as high as required. When it comes to writing Customer Satisfaction Survey, well-written customer satisfaction questions are the key to conducting proper measurements. To make your survey more efficient, we have prepared five tips to help you prepare excellent questions. 1. Avoid any assumptions When it comes to asking about your product it might...

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7 questions to increase sales of your ecommerce

Category: Questions

Knowledge is a powerful tool. This is why we all install Google Analytics – we want to know what’s going on on our websites. However, you don’t know why people perform certain actions. When you run an online store, this kind of knowledge might help you quickly increase sales. We prepared a list of 7 questions that our users find the most useful for online stores and which can help you quickly increase sales. 1. What was your the biggest concern about buying from us? People buy only in stores which they trust. Don’t be surprised – you handle their money and...

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