You can't know what the customer thinks unless you ask them the question. And then what happens typically, [is that the responses] surprise you. You're like, oh, wow, really? This is so important. I would never have thought about this.

Survicate integration capabilities are great and that’s a big part of the appeal. And the platform itself is very innovative and it’s so easy to set up surveys.

It’s so easy to create a survey. And as soon as we send it out, responses start flooding in and we can even do a quick snapshot analysis in real-time.

If [the users] love or hate something, they write it down, which was unlikely to get from a regular email conversation. Therefore, what convinced us to switch to Survicate were, in fact, advanced website and in-product surveys that can be triggered at the right moment.